Jeep Wrangler JK Jeep Wrangler JK 2018 Lincoln Navigator Lincoln Navigator 2018

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Jeep Wrangler JK vs. Lincoln Navigator Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Lincoln Navigator Invoice Comparison

Lowest Total Price: $41,360

Jeep Wrangler JK Unlimited Sahara   
Difference: $40,710

Lowest Total Invoice: $39,162

Jeep Wrangler JK Unlimited Sahara   
Difference: $38,353

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018201820182018
ModelWrangler JKWrangler JKNavigatorNavigatorNavigator
TrimUnlimited SaharaUnlimited RubiconSelectReserveBlack Label
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $34,245 $37,445 $76,055 $81,205 $93,705
Base Invoice $32,695 $35,639 $71,872 $76,333 $87,567
Class II trailer hitch 495 495      
Media Center 430N 1,195 1,195      
Remote start 495 495      
Leather seating surfaces 1,350 1,350      
Front side airbags 495 495      
Automatic climate control, front 395 395      
All-weather floor mats 95 95 75 75 75
5-speed shiftable automatic 1,400 1,400      
4WD w/low range     2,655 0  
Heavy-Duty Trailer Tow Package     1,865 1,865  
CD player     225 225  
Class II trailer hitch 441 441      
Media Center 430N 1,064 1,064      
Remote start 441 441      
Leather seating surfaces 1,202 1,202      
Front side airbags 441 441      
Automatic climate control, front 352 352      
All-weather floor mats 85 85 67 67 67
5-speed shiftable automatic 1,246 1,246      
4WD w/low range     2,521 0  
Heavy-Duty Trailer Tow Package     1,660 1,660  
CD player     200 200  
Options (change) 5,920 5,920 4,820 2,165 75
Options (change) 5,272 5,272 4,448 1,927 67
Destination 1,195 1,195 1,195 1,195 1,195
Total Price $41,360 $44,560 $82,070 $84,565 $94,975
Total Invoice $39,162 $42,106 $77,515 $79,455 $88,829

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Jeep Wrangler JK vs. Lincoln Navigator

Lowest Adjusted Price and Invoice: Jeep Wrangler JK Unlimited Sahara
TrueDelta Adjusted Price Difference: $29,050
TrueDelta Adjusted Invoice Difference: $27,130
Model Year20182018201820182018
ModelWrangler JKWrangler JKNavigatorNavigatorNavigator
TrimUnlimited SaharaUnlimited RubiconSelectReserveBlack Label
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6450hp V6450hp V6450hp V6
TransmissionT5T5T10T10T10
Drivetrain4WD, PT w/4L4WD, PT w/4L4WD w/4L4WD w/4L4WD w/4L
EPA Fuel Economy (city/highway)17/21 MPG17/21 MPG16/21 MPG16/21 MPG16/21 MPG
Audio (watts, speakers)?, 8?, 8?, 14?, 14?, 20
Tire (rear if not all the same)255/70-18255/75-17285/45-22285/45-22285/45-22
Total Price$41,360$44,560$82,070$84,565$94,975
Adjustments for Features0-800-11,660-14,010-18,485
Feature-Adjusted Total Price$41,360$43,760$70,410$70,555$76,490
Cost Above Minimum$0$2,400$0$145$6,080
Total Invoice$39,162$42,106$77,515$79,455$88,829
Adjustments for Features0-756-11,013-13,163-17,289
Feature-Adjusted Total Invoice$39,162$41,350$66,502$66,292$71,540
Cost Above Minimum$0$2,188$210$0$5,248

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Features Comparison: Jeep Wrangler JK vs. Lincoln Navigator

Model Year20182018201820182018
ModelWrangler JKWrangler JKNavigatorNavigatorNavigator
TrimUnlimited SaharaUnlimited RubiconSelectReserveBlack Label
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000   
10-speed manually-shiftable automatic  $1500$1500$1500
4WD, part-time w/low range$1700$1700   
4WD w/low range  $2200$2200$2200
Accessories 
Active noise reduction  $0$0$0
Adaptive cruise control, all-speed    $850
Cruise control$150$150$150$150 
Hands-free trunk or liftgate  $100$100$100
Heated steering wheel  $100$100$100
Keyless entry keypad  $50$50$50
Power liftgate  $350$350$350
Power-adjustable pedals  $125$125$125
Proximity key  $250$250$250
Remote app  $25$25$25
Remote climate control  $25$25$25
Remote window/roof operation  $15$15$15
Semi-automated parking system    $500
Tilt steering wheel, manual$150$150   
Tilt/telescoping steering wheel, power  $350$350$350
Universal garage door opener  $100$100$100
Brakes, Airbags, and Other Safety 
911 assist  $25$25$25
Around view cameras  $500$500$500
Automatic braking, high-speed or partial    $200
Automatic braking, low-speed    $200
Blind spot warning system  $200$200$200
Cross-traffic warning, rear  $100$100$100
Curve control  $50$50$50
Driver drowsiness monitor    $150
Following distance indicator    $25
Forward collision warning    $200
Lane departure prevention, steering-based    $200
Lane departure warning    $200
Obstacle detection, front  $150$150$150
Obstacle detection, rear  $250$250$250
Pedestrian detection    $50
Radar- or camera-based collision preparation system    $0
Roll bar$200$200   
Rollover sensor  $50$50$50
Safety key  $5$5$5
Side curtain airbags, three rows  $500$500$500
Vehicle health reports  $0$0$0
Wide-view front camera  $150$150$150
Wide-view rear camera  $0$0$0
Cargo Management 
Cargo mat  $40$40$40
Class II trailer hitch$200$200   
Class IV trailer hitch  $300$300$300
Console with shifter$150$150   
Console without shifter  $150$150$150
Integrated trailer brake controller  $200$200$200
Liftglass or two-piece tailgate  $150$150$150
Overhead sunglass holder  $25$25$25
Roof rails  $250$250$250
Semi-automated trailer reversing system  $200$200$200
Trailering equipment (4 wire)$125$125   
Trailering equipment (7 wire)  $150$150$150
Climate Control 
Dual-zone climate control  $125$125$125
Interior air filter  $0$0$0
Rain-sensing wipers  $175$175$175
Rear air vents with automatic controls  $250$250$250
Rear defrost  $200$200$200
Rear HVAC unit  $400$400$400
Rear wiper  $175$175$175
Variable intermittent wipers$75$75   
Wiper de-icer  $25$25$25
Drivetrain 
Heavy-duty front axle (optional) $0   
Limited-slip rear differential $300   
Lockable front differential $150   
Lockable rear differential $150   
Engine / Motor 
Automatic start / stop  $150$150$150
Exterior 
Active grille shutters  $0$0$0
Bodyside moldings  $75$75$75
Externally-mounted spare$0$0   
Laminated front side windows  $200$200$200
Panoramic sunroof   $1200$1200
Power-deployable running boards  $750$750$750
Rear bumper protector  $40$40$40
Rear spoiler  $200$200$200
Removable soft top$2000$2000   
Rock rails $200   
Skid plates$150$150   
Tubular side steps$350    
Infotainment 
4G LTE connectivity  $0$0$0
Android Auto support  $100$100$100
App support  $0$0$0
Apple CarPlay support  $100$100$100
Audio controls on steering wheel  $125$125$125
Aux input$50$50   
Bluetooth audio streaming  $25$25$25
Bluetooth cell phone link  $100$100$100
Concierge Services - 4 year subscription    $200
DVD-compatible player$0$0   
HD radio  $50$50$50
Media drive$15$15   
Rear seat audio controls  $25$25$25
Satellite radio  $200$200$200
Satellite radio - one year subscription$250$250   
SMS text-to-speech reader  $25$25$25
Surround sound  $250$250$250
Traffic + travel information  $25$25$25
Voice control for external devices  $0$0$0
Voice control for nav and audio  $100$100$100
Wi-Fi hotspot  $50$50$50
Wireless charging station  $75$75$75
Instruments, Lights, and Mirrors 
Approach detection  $25$25$25
Auto-dimming driver-side mirror  $75$75$75
Auto-dimming headlights    $200
Automatic headlights  $125$125$125
Conversation mirror  $25$25$25
Head-up display (HUD)    $350
Illuminated visor mirror, driver  $50$50$50
Illuminated visor mirror, passenger  $50$50$50
Interior ambient lighting, configurable  $150$150$150
Large color reconfigurable instrument cluster display  $250$250$250
Power mirrors  $150$150$150
Power-folding mirrors  $50$50$50
Steering-linked headlights  $150$150$150
Turn signals on or near mirrors  $25$25$25
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50
Heated second row seats  $200$200$200
Illuminated door sill trim plates  $200$200$200
Leather door panel trim    $250
Leather seating surfaces, third-row seats    $200
Leather-wrapped steering wheel$150$150   
Manual fore-aft adjuster, second row seats  $75$75$75
Manual height adjuster, driver seat$50$50   
Manual recliner, second row seats  $75$75$75
Manual thigh support length adjuster, driver seat  $50  
Manual thigh support length adjuster, passenger seat  $50  
Memory system, driver seat  $200$200$200
Memory system, passenger seat   $150$150
Power 4-way lumbar adjuster, driver seat   $150$150
Power 4-way lumbar adjuster, passenger seat   $150$150
Power fore-aft adjuster, driver seat  $100$100$100
Power fore-aft adjuster, passenger seat  $100$100$100
Power headrest fore-aft adjuster, driver seat   $50$50
Power headrest fore-aft adjuster, passenger seat   $50$50
Power headrest height adjuster, driver seat   $50$50
Power headrest height adjuster, passenger seat   $50$50
Power height adjuster, driver seat  $100$100$100
Power height adjuster, passenger seat  $100$100$100
Power lumbar adjuster, driver seat  $100  
Power lumbar adjuster, passenger seat  $100  
Power recliner, driver seat  $100$100$100
Power recliner, passenger seat  $100$100$100
Power recliner, third row seats  $150$150$150
Power release, second row seats  $50$50$50
Power seatback bolsters, driver seat   $100$100
Power seatback bolsters, passenger seat   $100$100
Power thigh bolsters, driver seat   $100$100
Power thigh bolsters, passenger seat   $100$100
Power thigh support length adjuster, driver seat   $100$100
Power thigh support length adjuster, passenger seat   $100$100
Power tilt adjuster, driver seat  $100$100$100
Power tilt adjuster, passenger seat  $100$100$100
Power upper seatback recliner, driver seat   $100$100
Power upper seatback recliner, passenger seat   $100$100
Power-folding headrests, third row seats  $50$50$50
Power-folding third row seats  $1000$1000$1000
Synthetic suede headliner    $650
Upholstered instrument cluster hood, leather    $200
Wood trim  $300$300 
Wood trim, alternative type    $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical  $500$500$500
All-terrain tires$0$0   
Auto-leveling rear shocks  $200$200$200
Crosswind stabilization  $50$50$50
Disconnectable stabilizer bars $350   
Electronic systems calibration selector  $200$200$200
Machined alloy wheels $350$350$350$350
Off-road suspension (upgrade) $0   
Polished alloy wheels$350    
White-letter tires$0$0   
Transmission 
Steering-wheel-mounted transmission controls  $100$100$100
Total Value of Features$7,115$7,915$18,775$21,125$25,600
Value of Feature Adjustments$0$800$11,660$14,010$18,485
Value of Feature Adjustments0-756-11,013-13,163-17,289

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Specifications Comparison: Jeep Wrangler JK vs. Lincoln Navigator

Model Year20182018
ModelWrangler JKNavigator
Body4dr SUV4dr SUV
Wheelbase116.0 in122.5 in
Length184.4 in210.0 in
Width73.9 in79.9 in
Height72.3 in76.4 in
Curb Weight4,100 lb.5,935 lb.
Fuel Capacity21.6 gal.23.0 gal.
Row 1 Headroom41.3 in41.8 in
Row 1 Shoulder Room55.8 in65.2 in
Row 1 Hip Room55.6 in61.9 in
Row 1 Legroom41.0 in41.0 in
Row 2 Headroom40.3 in40.0 in
Row 2 Shoulder Room56.8 in65.1 in
Row 2 Hip Room56.7 in61.6 in
Row 2 Legroom37.2 in41.1 in
Row 3 Headroom0.0 in37.3 in
Row 3 Shoulder Room0.0 in64.2 in
Row 3 Hip Room0.0 in51.4 in
Row 3 Legroom0.0 in36.1 in
Cargo Volume,
Minimum
31.5 ft319.3 ft3
Cargo Volume,
Behind R2
31.557.5 ft3
Cargo Volume,
Maximum
70.6 ft3103.3 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Lincoln Navigator Select

4WD w/low range
FeatureValueRequested?
4WD w/low range0Yes
Transmission cooler0No
Hill descent control250Yes
Total Requested250100%
Total Not Requested00%
CD player
FeatureValueRequested?
CD player125Yes
MP3-compatible player50Yes
Total Requested175100%
Total Not Requested00%
Heavy-Duty Trailer Tow Package
FeatureValueRequested?
Additional engine cooling0No
Integrated trailer brake controller200No
Electronic differential lock0No
Semi-automated trailer reversing system200No
Total Requested00%
Total Not Requested400100%

Option Package Details
Lincoln Navigator Reserve

CD player
FeatureValueRequested?
CD player125Yes
MP3-compatible player50Yes
Total Requested175100%
Total Not Requested00%
Heavy-Duty Trailer Tow Package
FeatureValueRequested?
Additional engine cooling0No
Integrated trailer brake controller200No
Electronic differential lock0No
Semi-automated trailer reversing system200No
Total Requested00%
Total Not Requested400100%

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