Jeep Wrangler JK Jeep Wrangler JK 2018 Toyota Prius Toyota Prius 2008

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Jeep Wrangler JK vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Toyota Prius Invoice Comparison

Lowest Total Price: $25,179

Toyota Prius   
Difference: $13,696

Lowest Total Invoice: $22,841

Toyota Prius   
Difference: $14,108

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820082008
ModelWrangler JKWrangler JKPriusPrius
TrimUnlimited SaharaUnlimited RubiconBaseTouring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Base Price $34,245 $37,445 $22,875 $23,770
Base Invoice $32,695 $35,639 $21,064 $21,816
Media Center 430N 1,195 1,195    
Front side airbags 495 495    
Automatic climate control, front 395 395    
Leather seating surfaces 1,350 1,350    
Package 6     4,550 4,175
Floor mats     184 184
Media Center 430N 1,064 1,064    
Front side airbags 441 441    
Automatic climate control, front 352 352    
Leather seating surfaces 1,202 1,202    
Package 6     4,095 3,758
Floor mats     112 112
Options (change) 3,435 3,435 4,734 4,359
Options (change) 3,059 3,059 4,207 3,870
Destination 1,195 1,195 720 720
Gas Tax 0 0 -3,150 -3,150
Total Price $38,875 $42,075 $25,179 $25,699
Total Invoice $36,949 $39,893 $22,841 $23,256

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler JK dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler JK vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $10,581
TrueDelta Adjusted Invoice Difference: $11,147
Model Year2018201820082008
ModelWrangler JKWrangler JKPriusPrius
TrimUnlimited SaharaUnlimited RubiconBaseTouring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Engine285hp V6285hp V676hp I4 H76hp I4 H
TransmissionM6M6CVTCVT
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 9?, 9
Tire (rear if not all the same)255/70-18255/75-17185/65-15195/55-16
Total Price$38,875$42,075$25,179$25,699
Adjustments for Features-3,115-3,91500
Feature-Adjusted Total Price$35,760$38,160$25,179$25,699
Cost Above Minimum$0$2,400$0$520
Total Invoice$36,949$39,893$22,841$23,256
Adjustments for Features-2,961-3,71200
Feature-Adjusted Total Invoice$33,988$36,181$22,841$23,256
Cost Above Minimum$0$2,193$0$415

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Features Comparison: Jeep Wrangler JK vs. Toyota Prius

Model Year2018201820082008
ModelWrangler JKWrangler JKPriusPrius
TrimUnlimited SaharaUnlimited RubiconBaseTouring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150  
CVT  $1000$1000
4WD, part-time w/low range$1700$1700  
FWD  $0$0
Accessories 
AC power outlet$100$100  
Proximity key  $250$250
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150  
Full-size spare tire$225$225  
Hill descent control$250$250  
Rearview camera  $200$200
Roll bar$200$200  
Side curtain airbags  $350$350
Temporary spare tire  $150$150
Cargo Management 
Cargo cover  $75$75
Cargo mat  $40$40
Console with shifter$150$150  
Console without shifter  $150$150
Overhead sunglass holder  $25$25
Climate Control 
Interior air filter  $0$0
Rear defrost  $200$200
Rear wiper  $175$175
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Exterior 
Deep-tinted rear windows$275$275  
Externally-mounted spare$0$0  
Larger rear spoiler   $200
Rear spoiler  $200 
Removable soft top$2000$2000  
Rock rails $200  
Skid plates$150$150  
Tow hook(s), front$40$40  
Tow hook(s), rear$25$25  
Tubular side steps$350   
Infotainment 
Audio controls on steering wheel  $125$125
Bluetooth cell phone link  $100$100
CD changer, in-dash  $325$325
CD player$125$125  
DVD-compatible player$0$0  
Media drive$15$15  
Satellite radio - one year subscription$250$250  
USB port$25$25  
Voice control for nav and audio  $100$100
Instruments, Lights, and Mirrors 
Compass$0$0  
Digital instruments  $0$0
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Large energy flow and fuel economy display  $25$25
LED headlights$1000$1000  
Power mirrors  $150$150
Tachometer$75$75  
Xenon HID headlights  $500$500
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Heated front seats$200$200  
Manual height adjuster, driver seat$50$50  
Suspension, Wheels, and Tires 
All-terrain tires$0$0  
Alloy wheels  $350$350
Disconnectable stabilizer bars $350  
Machined alloy wheels $350  
Off-road suspension (upgrade) $0  
Polished alloy wheels$350   
Sport suspension (upgrade)   $0
White-letter tires$0$0  
Total Value of Features$7,855$8,655$4,740$4,740
Value of Feature Adjustments$3,115$3,915$0$0
Value of Feature Adjustments-2,961-3,71200

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Specifications Comparison: Jeep Wrangler JK vs. Toyota Prius

Model Year20182008
ModelWrangler JKPrius
Body4dr SUV4dr Hatch
Wheelbase116.0 in106.3 in
Length184.4 in175.0 in
Width73.9 in67.9 in
Height72.3 in58.1 in
Curb Weight4,076 lb.2,891 lb.
Fuel Capacity21.6 gal.11.9 gal.
Row 1 Headroom41.3 in39.1 in
Row 1 Shoulder Room55.8 in55.3 in
Row 1 Hip Room55.6 in51.0 in
Row 1 Legroom41.0 in41.9 in
Row 2 Headroom40.3 in37.1 in
Row 2 Shoulder Room56.8 in53.0 in
Row 2 Hip Room56.7 in51.6 in
Row 2 Legroom37.2 in38.6 in
Cargo Volume,
Minimum
31.5 ft314.4 ft3
Cargo Volume,
Maximum
70.6 ft314.4 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25No
Total Requested60094%
Total Not Requested406%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25No
Total Requested60094%
Total Not Requested406%

Option Package Details
Toyota Prius

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100No
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100No
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250No
Aux input50Yes
Total Requested292568%
Total Not Requested140032%

Option Package Details
Toyota Prius Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100No
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100No
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250No
Aux input50Yes
Total Requested230062%
Total Not Requested140038%

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