Jeep Wrangler JK Jeep Wrangler JK 2018 Toyota RAV4 Toyota RAV4 2008

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Jeep Wrangler JK vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $25,990

Toyota RAV4 Limited   
Difference: $11,690

Lowest Total Invoice: $23,909

Toyota RAV4 Limited   
Difference: $11,976

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182008
ModelWrangler JKWrangler JKRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Base Price $34,245 $37,445 $23,755
Base Invoice $32,695 $35,639 $21,972
Front side airbags 495 495  
Automatic climate control, front 395 395  
Leather seating surfaces 1,350 1,350 1,050
Heated front seats     440
Front side airbags 441 441  
Automatic climate control, front 352 352  
Leather seating surfaces 1,202 1,202 840
Heated front seats     352
Options (change) 2,240 2,240 1,490
Options (change) 1,995 1,995 1,192
Destination 1,195 1,195 745
Total Price $37,680 $40,880 $25,990
Total Invoice $35,885 $38,829 $23,909

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler JK dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler JK vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $9,005
TrueDelta Adjusted Invoice Difference: $9,419
Model Year201820182008
ModelWrangler JKWrangler JKRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6166hp I4
TransmissionM6M6A4
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6
Tire (rear if not all the same)255/70-18255/75-17225/65-17
Total Price$37,680$40,880$25,990
Adjustments for Features-2,685-3,4850
Feature-Adjusted Total Price$34,995$37,395$25,990
Cost Above Minimum$0$2,400$0
Total Invoice$35,885$38,829$23,909
Adjustments for Features-2,557-3,3100
Feature-Adjusted Total Invoice$33,328$35,519$23,909
Cost Above Minimum$0$2,191$0

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Features Comparison: Jeep Wrangler JK vs. Toyota RAV4

Model Year201820182008
ModelWrangler JKWrangler JKRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150 
4-speed automatic  $800
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
AC power outlet$100$100 
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
Hill descent control$250$250 
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Cargo Management 
Cargo cover  $75
Cargo net  $40
Overhead sunglass holder  $25
Roof rack  $300
Climate Control 
Dual-zone climate control  $125
Interior air filter  $0
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
External spare tire shell  $100
Rear bumper protector  $40
Rear spoiler  $200
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Wheel-lip moldings  $75
Infotainment 
Audio controls on steering wheel  $125
CD changer, in-dash  $325
CD player$125$125 
Satellite radio - one year subscription$250$250 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150 
Automatic-off headlights  $25
Compass$0$0 
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
LED headlights$1000$1000 
Power mirrors  $150
Trip computer$150$150 
Seats and Interior Trim 
Center armrest(s), second row  $50
Floor mats$75$75 
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels  $350
Disconnectable stabilizer bars $350 
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels$350  
White-letter tires$0$0 
Total Value of Features$7,265$8,065$4,580
Value of Feature Adjustments$2,685$3,485$0
Value of Feature Adjustments-2,557-3,3100

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Specifications Comparison: Jeep Wrangler JK vs. Toyota RAV4

Model Year20182008
ModelWrangler JKRAV4
Body4dr SUV4dr SUV
Wheelbase116.0 in104.7 in
Length184.4 in181.1 in
Width73.9 in71.5 in
Height72.3 in66.3 in
Curb Weight4,076 lb.3,301 lb.
Fuel Capacity21.6 gal.15.9 gal.
Row 1 Headroom41.3 in40.8 in
Row 1 Shoulder Room55.8 in57.1 in
Row 1 Hip Room55.6 in53.8 in
Row 1 Legroom41.0 in41.8 in
Row 2 Headroom40.3 in39.7 in
Row 2 Shoulder Room56.8 in55.3 in
Row 2 Hip Room56.7 in52.4 in
Row 2 Legroom37.2 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
31.5 ft312.3 ft3
Cargo Volume,
Behind R2
31.537.2 ft3
Cargo Volume,
Maximum
70.6 ft373.0 ft3

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