Jeep Wrangler JK Jeep Wrangler JK 2018 Toyota RAV4 Toyota RAV4 2012

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Jeep Wrangler JK vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $28,043

Toyota RAV4 Limited   
Difference: $11,327

Lowest Total Invoice: $26,119

Toyota RAV4 Limited   
Difference: $11,271

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182012
ModelWrangler JKWrangler JKRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Base Price $34,245 $37,445 $25,330
Base Invoice $32,695 $35,639 $23,684
Media Center 430N 1,195 1,195  
Front side airbags 495 495  
Remote start 495 495 529
Leather seating surfaces 1,350 1,350  
Automatic climate control, front 395 395  
Premium Plus Value Package     1,175
Floor mats     199
Media Center 430N 1,064 1,064  
Front side airbags 441 441  
Remote start 441 441 380
Leather seating surfaces 1,202 1,202  
Automatic climate control, front 352 352  
Premium Plus Value Package     1,119
Floor mats     126
Options (change) 3,930 3,930 1,903
Options (change) 3,500 3,500 1,625
Destination 1,195 1,195 810
Total Price $39,370 $42,570 $28,043
Total Invoice $37,390 $40,334 $26,119

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler JK dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler JK vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $10,442
TrueDelta Adjusted Invoice Difference: $10,431
Model Year201820182012
ModelWrangler JKWrangler JKRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6179hp I4
TransmissionM6M6A4
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6
Tire (rear if not all the same)255/70-18255/75-17225/65-17
Total Price$39,370$42,570$28,043
Adjustments for Features-885-1,6850
Feature-Adjusted Total Price$38,485$40,885$28,043
Cost Above Minimum$0$2,400$0
Total Invoice$37,390$40,334$26,119
Adjustments for Features-840-1,5960
Feature-Adjusted Total Invoice$36,550$38,738$26,119
Cost Above Minimum$0$2,188$0

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Features Comparison: Jeep Wrangler JK vs. Toyota RAV4

Model Year201820182012
ModelWrangler JKWrangler JKRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150 
4-speed automatic  $800
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
Proximity key  $250
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
Hill descent control$250$250 
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Cargo Management 
Cargo cover  $75
Cargo mat  $40
Cargo net  $40
Overhead sunglass holder  $25
Roof rack  $300
Climate Control 
Dual-zone climate control  $125
Interior air filter  $0
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
External spare tire shell  $100
Rear bumper protector  $40
Rear spoiler  $200
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Sunroof  $900
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Wheel-lip moldings  $75
Infotainment 
App support  $0
Audio controls on steering wheel  $125
Bluetooth audio streaming  $25
Bluetooth cell phone link  $100
DVD-compatible player$0$0 
HD radio  $50
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader  $25
Traffic + travel information  $25
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150 
Automatic headlights  $125
Compass$0$0 
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
LED headlights$1000$1000 
Power mirrors  $150
Trip computer$150$150 
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels  $350
Disconnectable stabilizer bars $350 
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels$350  
White-letter tires$0$0 
Total Value of Features$6,980$7,780$6,095
Value of Feature Adjustments$885$1,685$0
Value of Feature Adjustments-840-1,5960

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Specifications Comparison: Jeep Wrangler JK vs. Toyota RAV4

Model Year20182012
ModelWrangler JKRAV4
Body4dr SUV4dr SUV
Wheelbase116.0 in104.7 in
Length184.4 in181.1 in
Width73.9 in71.5 in
Height72.3 in66.3 in
Curb Weight4,076 lb.3,361 lb.
Fuel Capacity21.6 gal.15.9 gal.
Row 1 Headroom41.3 in40.8 in
Row 1 Shoulder Room55.8 in57.1 in
Row 1 Hip Room55.6 in53.8 in
Row 1 Legroom41.0 in41.8 in
Row 2 Headroom40.3 in39.7 in
Row 2 Shoulder Room56.8 in55.3 in
Row 2 Hip Room56.7 in52.4 in
Row 2 Legroom37.2 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
31.5 ft312.3 ft3
Cargo Volume,
Behind R2
31.537.2 ft3
Cargo Volume,
Maximum
70.6 ft373.0 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Premium Plus Value Package
FeatureValueRequested?
Sunroof900No
Daytime running lights (optional)0No
AC power outlet100Yes
Leather seating surfaces900Yes
Heated front seats200Yes
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat50No
Power tilt adjuster, driver seat100No
Power recliner, driver seat100No
Power lumbar adjuster, driver seat100No
Total Requested120047%
Total Not Requested135053%

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