Jeep Wrangler Jeep Wrangler 2018 Toyota RAV4 Toyota RAV4 2012

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Jeep Wrangler vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $28,518

Toyota RAV4 Limited   
Difference: $14,297

Lowest Total Invoice: $26,543

Toyota RAV4 Limited   
Difference: $14,106

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182012
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Base Price $37,345 $40,495 $25,330
Base Invoice $35,647 $38,546 $23,684
Trail Rail Cargo Management Group 195 195  
Electronic Infotainment System Group 1,495 1,495  
Cold Weather Group 595 595  
Leather seating surfaces 1,495 1,495  
Proximity key 495 495  
Floor mats     199
Rearview camera     475
Premium Plus Value Package     1,175
Remote start     529
Trail Rail Cargo Management Group 174 174  
Electronic Infotainment System Group 1,331 1,331  
Cold Weather Group 530 530  
Leather seating surfaces 1,331 1,331  
Proximity key 441 441  
Floor mats     126
Rearview camera     424
Premium Plus Value Package     1,119
Remote start     380
Options (change) 4,275 4,275 2,378
Options (change) 3,807 3,807 2,049
Destination 1,195 1,195 810
Total Price $42,815 $45,965 $28,518
Total Invoice $40,649 $43,548 $26,543

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $12,327
TrueDelta Adjusted Invoice Difference: $12,236
Model Year201820182012
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6179hp I4
TransmissionM6M6A4
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6
Tire (rear if not all the same)255/70-18285/70-17225/65-17
Total Price$42,815$45,965$28,518
Adjustments for Features-1,970-2,7700
Feature-Adjusted Total Price$40,845$43,195$28,518
Cost Above Minimum$0$2,350$0
Total Invoice$40,649$43,548$26,543
Adjustments for Features-1,870-2,6240
Feature-Adjusted Total Invoice$38,779$40,924$26,543
Cost Above Minimum$0$2,145$0

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Features Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year201820182012
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150 
4-speed automatic  $800
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
Heated steering wheel$100$100 
Remote app$25$25 
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Trailer sway control$25$25 
Cargo Management 
Cargo area rails w/tie downs$50$50 
Cargo cover  $75
Cargo net  $40
Overhead sunglass holder  $25
Roof rack  $300
Climate Control 
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Engine / Motor 
Automatic start / stop$150$150 
Engine-block heater$35$35 
Exterior 
External spare tire shell  $100
Rear bumper protector  $40
Rear spoiler  $200
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Sunroof  $900
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Wheel-lip moldings  $75
Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
CD player  $125
Larger infotainment display$0$0 
MP3-compatible player  $50
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Telematics service, such as OnStar$200$200 
Instruments, Lights, and Mirrors 
Interior ambient lighting$150$150 
Large color reconfigurable instrument cluster display$250$250 
Trip computer$150$150 
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat$50$50 
Manual lumbar adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels $350 
White-letter tires$0  
Total Value of Features$6,750$7,550$4,780
Value of Feature Adjustments$1,970$2,770$0
Value of Feature Adjustments-1,870-2,6240

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Specifications Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year20182012
ModelWranglerRAV4
Body4dr SUV4dr SUV
Wheelbase118.4 in104.7 in
Length188.4 in181.1 in
Width73.8 in71.5 in
Height73.6 in66.3 in
Curb Weight4,216 lb.3,361 lb.
Fuel Capacity21.5 gal.15.9 gal.
Row 1 Headroom42.6 in40.8 in
Row 1 Shoulder Room55.7 in57.1 in
Row 1 Hip Room53.9 in53.8 in
Row 1 Legroom41.2 in41.8 in
Row 2 Headroom41.7 in39.7 in
Row 2 Shoulder Room55.7 in55.3 in
Row 2 Hip Room56.7 in52.4 in
Row 2 Legroom38.3 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
31.7 ft312.3 ft3
Cargo Volume,
Behind R2
31.737.2 ft3
Cargo Volume,
Maximum
72.4 ft373.0 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Premium Plus Value Package
FeatureValueRequested?
Sunroof900No
Daytime running lights (optional)0No
AC power outlet100Yes
Leather seating surfaces900Yes
Heated front seats200Yes
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat50No
Power tilt adjuster, driver seat100No
Power recliner, driver seat100No
Power lumbar adjuster, driver seat100No
Total Requested120047%
Total Not Requested135053%

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