Jeep Wrangler Jeep Wrangler 2018 Toyota RAV4 Toyota RAV4 2016

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Jeep Wrangler vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $33,373

Toyota RAV4 Limited   
Difference: $12,917

Lowest Total Invoice: $30,946

Toyota RAV4 Limited   
Difference: $12,892

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  Down Payment Interest Rate Term
Model Year201820162016
ModelWranglerRAV4RAV4
TrimUnlimited RubiconLimitedHybrid Limited
Body4dr SUV4dr SUV4dr SUV
Base Price $40,495 $31,510 $33,610
Base Invoice $38,546 $29,461 $31,593
Electronic Infotainment System Group 1,495    
Trail Rail Cargo Management Group 195    
Active Safety Group 795    
Cold Weather Group 595    
All-weather floor mats 130 239 239
Proximity key 495    
LED headlights 895    
Floor mats   225 225
Remote start   499 499
Electronic Infotainment System Group 1,331    
Trail Rail Cargo Management Group 174    
Active Safety Group 708    
Cold Weather Group 530    
All-weather floor mats 116 135 135
Proximity key 441    
LED headlights 797    
Floor mats   140 140
Remote start   310 310
Options (change) 4,600 963 963
Options (change) 4,097 585 585
Destination 1,195 900 900
Total Price $46,290 $33,373 $35,473
Total Invoice $43,838 $30,946 $33,078

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $13,382
TrueDelta Adjusted Invoice Difference: $13,323
Model Year201820162016
ModelWranglerRAV4RAV4
TrimUnlimited RubiconLimitedHybrid Limited
Body4dr SUV4dr SUV4dr SUV
Engine285hp V6176hp I4150hp I4 H
TransmissionM6T6CVT
Drivetrain4WD, PT w/4LFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 6?, 6
Tire (rear if not all the same)285/70-17235/55-18235/55-18
Total Price$46,290$33,373$35,473
Adjustments for Features0-465-2,015
Feature-Adjusted Total Price$46,290$32,908$33,458
Cost Above Minimum$0$0$550
Total Invoice$43,838$30,946$33,078
Adjustments for Features0-431-1,879
Feature-Adjusted Total Invoice$43,838$30,515$31,199
Cost Above Minimum$0$0$684

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Features Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year201820162016
ModelWranglerRAV4RAV4
TrimUnlimited RubiconLimitedHybrid Limited
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150  
6-speed manually-shiftable automatic $1100 
CVT  $1000
4WD, part-time w/low range$1700  
FWD $0 
AWD  $1700
Accessories 
AC power outlet$100  
Adaptive cruise control $600$600
Cruise control$150  
Heated steering wheel$100  
Power liftgate $350$350
Remote app$25  
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200$200
Automatic braking, low-speed $200$200
Cross-traffic warning, rear $100$100
Forward collision warning $200$200
Full-size spare tire$225  
Knee airbag, driver $75$75
Lane departure prevention, steering-based $200$200
Lane departure warning $200$200
Obstacle detection, front $150$150
Pedestrian detection $50$50
Radar- or camera-based collision preparation system $0$0
Roll bar$200  
Rollover sensor $50$50
Seat cushion airbag, passenger $75$75
Side curtain airbags $350$350
Temporary spare tire $150$150
Cargo Management 
Cargo area rails w/tie downs$50  
Cargo cover $75$75
Cargo tray $40$40
Overhead sunglass holder $25$25
Roof rails $250$250
Climate Control 
Rear defrost $200$200
Rear wiper $175$175
Drivetrain 
Heavy-duty front axle (optional)$0  
Limited-slip rear differential$300  
Lockable front differential$150  
Lockable rear differential$150  
Engine / Motor 
Automatic start / stop$150  
Engine-block heater$35  
Exterior 
Bodyside cladding (gray/black) $250$250
Externally-mounted spare$0  
Rear spoiler $200$200
Removable soft top$2000  
Rock rails$200  
Skid plates$150  
Sunroof $900$900
Tow hook(s), front$40  
Tow hook(s), rear$25  
Wheel-lip moldings $75$75
Infotainment 
Android Auto support$100  
Apple CarPlay support$100  
CD player $125$125
DVD-compatible player $0$0
Larger infotainment display$0  
MP3-compatible player $50$50
Satellite radio $200$200
Satellite radio - one year subscription$250  
Siri Eyes Free support $0$0
Telematics service, such as OnStar$200  
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200
Compass $0$0
Interior ambient lighting$150  
Large color reconfigurable instrument cluster display$250  
Large energy flow and fuel economy display  $25
LED headlights$1000  
LED headlights, single projector or low beam only $750$750
Tachometer$75$75 
Turn signals on or near mirrors $25$25
Seats and Interior Trim 
Center armrest(s), second row $50$50
Manual height adjuster, driver seat$50  
Manual lumbar adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Memory system, driver seat $200$200
Power fore-aft adjuster, driver seat $100$100
Power height adjuster, driver seat $100$100
Power lumbar adjuster, driver seat $100$100
Power recliner, driver seat $100$100
Power tilt adjuster, driver seat $100$100
Synthetic leather seating surfaces $0$0
Suspension, Wheels, and Tires 
All-terrain tires$0  
Chrome-coated alloy wheels $600$600
Disconnectable stabilizer bars$350  
Electronic systems calibration selector $200$200
Off-road suspension (upgrade)$0  
Polished alloy wheels$350  
Total Value of Features$8,825$9,290$10,840
Value of Feature Adjustments$0$465$2,015
Value of Feature Adjustments0-431-1,879

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Specifications Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year20182016
ModelWranglerRAV4
Body4dr SUV4dr SUV
Wheelbase118.4 in104.7 in
Length188.4 in183.5 in
Width73.8 in72.6 in
Height73.6 in65.9 in
Curb Weight4,216 lb.3,456 lb.
Fuel Capacity21.5 gal.15.9 gal.
Row 1 Headroom42.6 in39.8 in
Row 1 Shoulder Room55.7 in57.3 in
Row 1 Hip Room53.9 in54.3 in
Row 1 Legroom41.2 in42.6 in
Row 2 Headroom41.7 in38.9 in
Row 2 Shoulder Room55.7 in55.4 in
Row 2 Hip Room56.7 in48.9 in
Row 2 Legroom38.3 in37.2 in
Cargo Volume,
Minimum
31.7 ft338.4 ft3
Cargo Volume,
Maximum
72.4 ft373.4 ft3

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Option Package Details
Jeep Wrangler Unlimited Rubicon

Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%
Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
LED tail lights0No
Total Requested450100%
Total Not Requested00%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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