Jeep Wrangler Jeep Wrangler 2018 Toyota RAV4 Toyota RAV4 2017

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Jeep Wrangler vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $32,828

Toyota RAV4 Limited   
Difference: $13,462

Lowest Total Invoice: $30,442

Toyota RAV4 Limited   
Difference: $13,396

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  Down Payment Interest Rate Term
Model Year2018201720172017
ModelWranglerRAV4RAV4RAV4
TrimUnlimited RubiconLimitedHybrid LimitedPlatinum
Body4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $40,495 $30,905 $34,030 $34,750
Base Invoice $38,546 $28,897 $31,988 $32,491
Electronic Infotainment System Group 1,495      
Trail Rail Cargo Management Group 195      
Active Safety Group 795      
Cold Weather Group 595      
All-weather floor mats 130 239 239 239
Proximity key 495      
LED headlights 895      
Floor mats   225 225  
Remote start   499 499 499
Electronic Infotainment System Group 1,331      
Trail Rail Cargo Management Group 174      
Active Safety Group 708      
Cold Weather Group 530      
All-weather floor mats 116 135 135 135
Proximity key 441      
LED headlights 797      
Floor mats   140 140  
Remote start   310 310 310
Options (change) 4,600 963 963 738
Options (change) 4,097 585 585 445
Destination 1,195 960 960 960
Total Price $46,290 $32,828 $35,953 $36,448
Total Invoice $43,838 $30,442 $33,533 $33,896

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $13,927
TrueDelta Adjusted Invoice Difference: $13,827
Model Year2018201720172017
ModelWranglerRAV4RAV4RAV4
TrimUnlimited RubiconLimitedHybrid LimitedPlatinum
Body4dr SUV4dr SUV4dr SUV4dr SUV
Engine285hp V6176hp I4150hp I4 H176hp I4
TransmissionM6T6CVTT6
Drivetrain4WD, PT w/4LFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 6?, 6576, 11
Tire (rear if not all the same)285/70-17235/55-18235/55-18235/55-18
Total Price$46,290$32,828$35,953$36,448
Adjustments for Features0-465-2,015-1,300
Feature-Adjusted Total Price$46,290$32,363$33,938$35,148
Cost Above Minimum$0$0$1,575$2,785
Total Invoice$43,838$30,442$33,533$33,896
Adjustments for Features0-431-1,879-1,209
Feature-Adjusted Total Invoice$43,838$30,011$31,654$32,687
Cost Above Minimum$0$0$1,643$2,676

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Features Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year2018201720172017
ModelWranglerRAV4RAV4RAV4
TrimUnlimited RubiconLimitedHybrid LimitedPlatinum
Body4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150   
6-speed manually-shiftable automatic $1100 $1100
CVT  $1000 
4WD, part-time w/low range$1700   
FWD $0 $0
AWD  $1700 
Accessories 
AC power outlet$100   
Adaptive cruise control $600$600$600
Cruise control$150   
Hands-free trunk or liftgate   $100
Heated steering wheel$100  $100
Power liftgate $350$350$350
Remote app$25   
Brakes, Airbags, and Other Safety 
Around view cameras   $500
Automatic braking, high-speed or partial $200$200$200
Automatic braking, low-speed $200$200$200
Cross-traffic warning, rear $100$100$100
Forward collision warning $200$200$200
Full-size spare tire$225   
Knee airbag, driver $75$75$75
Lane departure prevention, steering-based $200$200$200
Lane departure warning $200$200$200
Obstacle detection, front $150$150$150
Pedestrian detection $50$50$50
Perimeter scan   $25
Radar- or camera-based collision preparation system $0$0$0
Rearview camera$200$200$200 
Roll bar$200   
Rollover sensor $50$50$50
Seat cushion airbag, passenger $75$75$75
Side curtain airbags $350$350$350
Temporary spare tire $150$150$150
Cargo Management 
Cargo area rails w/tie downs$50   
Cargo cover $75$75$75
Cargo mat$40$40$40 
Cargo tray $40$40$40
Overhead sunglass holder $25$25$25
Roof rails $250$250$250
Climate Control 
Rear defrost $200$200$200
Rear wiper $175$175$175
Drivetrain 
Heavy-duty front axle (optional)$0   
Limited-slip rear differential$300   
Lockable front differential$150   
Lockable rear differential$150   
Engine / Motor 
Automatic start / stop$150   
Engine-block heater$35   
Exterior 
Bodyside cladding (gray/black) $250$250$250
Externally-mounted spare$0   
Rear spoiler $200$200$200
Removable soft top$2000   
Rock rails$200   
Skid plates$150   
Sunroof $900$900$900
Tow hook(s), front$40   
Tow hook(s), rear$25   
Wheel-lip moldings $75$75$75
Infotainment 
Android Auto support$100   
Apple CarPlay support$100   
CD player $125$125$125
DVD-compatible player $0$0$0
Larger infotainment display$0   
MP3-compatible player $50$50$50
Satellite radio $200$200$200
Satellite radio - one year subscription$250   
Siri Eyes Free support $0$0$0
Surround sound   $250
Telematics service, such as OnStar$200   
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200$200
Compass $0$0$0
Interior ambient lighting$150   
Large color reconfigurable instrument cluster display$250   
Large energy flow and fuel economy display  $25 
LED headlights$1000   
LED headlights, single projector or low beam only $750$750$750
Tachometer$75$75 $75
Turn signals on or near mirrors $25$25$25
Seats and Interior Trim 
Center armrest(s), second row $50$50$50
Door sill trim plates   $100
Manual height adjuster, driver seat$50   
Manual lumbar adjuster, driver seat$50   
Manual recliner, second row seats $75$75$75
Memory system, driver seat $200$200$200
Power fore-aft adjuster, driver seat $100$100$100
Power height adjuster, driver seat $100$100$100
Power lumbar adjuster, driver seat $100$100$100
Power recliner, driver seat $100$100$100
Power tilt adjuster, driver seat $100$100$100
Synthetic leather seating surfaces $0$0$0
Suspension, Wheels, and Tires 
All-terrain tires$0   
Chrome-coated alloy wheels $600$600$600
Disconnectable stabilizer bars$350   
Electronic systems calibration selector $200$200$200
Off-road suspension (upgrade)$0   
Polished alloy wheels$350   
Total Value of Features$9,065$9,530$11,080$10,365
Value of Feature Adjustments$0$465$2,015$1,300
Value of Feature Adjustments0-431-1,879-1,209

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Specifications Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year20182017
ModelWranglerRAV4
Body4dr SUV4dr SUV
Wheelbase118.4 in104.7 in
Length188.4 in183.5 in
Width73.8 in72.6 in
Height73.6 in65.9 in
Curb Weight4,216 lb.3,456 lb.
Fuel Capacity21.5 gal.15.9 gal.
Row 1 Headroom42.6 in39.8 in
Row 1 Shoulder Room55.7 in57.3 in
Row 1 Hip Room53.9 in54.3 in
Row 1 Legroom41.2 in42.6 in
Row 2 Headroom41.7 in38.9 in
Row 2 Shoulder Room55.7 in55.4 in
Row 2 Hip Room56.7 in48.9 in
Row 2 Legroom38.3 in37.2 in
Cargo Volume,
Minimum
31.7 ft338.4 ft3
Cargo Volume,
Maximum
72.4 ft373.4 ft3

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Option Package Details
Jeep Wrangler Unlimited Rubicon

Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%
Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
LED tail lights0No
Total Requested450100%
Total Not Requested00%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100Yes
Remote start150Yes
Engine-block heater35No
Total Requested45093%
Total Not Requested357%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Platinum

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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