Jeep Wrangler Jeep Wrangler 2018 Toyota RAV4 Toyota RAV4 2018

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Jeep Wrangler vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $32,872

Toyota RAV4 Limited   
Difference: $10,268

Lowest Total Invoice: $30,486

Toyota RAV4 Limited   
Difference: $10,453

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018201820182018
ModelWranglerWranglerRAV4RAV4RAV4RAV4RAV4
TrimUnlimited SaharaUnlimited RubiconSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $37,345 $40,495 $28,790 $32,185 $30,905 $34,030 $34,750
Base Invoice $35,647 $38,546 $26,919 $30,255 $28,897 $31,988 $32,491
Electronic Infotainment System Group 1,495 1,495          
Trail Rail Cargo Management Group 195 195          
Active Safety Group 795 795          
Cold Weather Group 595 595          
All-weather floor mats 130 130 249 249 249 249 249
Proximity key 495 495          
LED headlights 895 895          
Power Extra Value Package     1,010        
Advanced Technology Package     2,460 2,785      
Remote start     499 499 499 499 499
Floor mats         224 224  
Electronic Infotainment System Group 1,331 1,331          
Trail Rail Cargo Management Group 174 174          
Active Safety Group 708 708          
Cold Weather Group 530 530          
All-weather floor mats 116 116 145 145 145 145 145
Proximity key 441 441          
LED headlights 797 797          
Power Extra Value Package     959        
Advanced Technology Package     2,189 2,479      
Remote start     310 310 310 310 310
Floor mats         139 139  
Options (change) 4,600 4,600 4,218 3,533 972 972 748
Options (change) 4,097 4,097 3,603 2,934 594 594 455
Destination 1,195 1,195 995 995 995 995 995
Total Price $43,140 $46,290 $34,003 $36,713 $32,872 $35,997 $36,493
Total Invoice $40,939 $43,838 $31,517 $34,184 $30,486 $33,577 $33,941

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $11,533
TrueDelta Adjusted Invoice Difference: $11,626
Model Year2018201820182018201820182018
ModelWranglerWranglerRAV4RAV4RAV4RAV4RAV4
TrimUnlimited SaharaUnlimited RubiconSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6176hp I4150hp I4 H176hp I4150hp I4 H176hp I4
TransmissionM6M6T6CVTT6CVTT6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDAWDFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8576, 11576, 11?, 6?, 6576, 11
Tire (rear if not all the same)255/70-18285/70-17235/55-18235/55-18235/55-18235/55-18235/55-18
Total Price$43,140$46,290$34,003$36,713$32,872$35,997$36,493
Adjustments for Features0-800-1,525-2,625-1,265-2,815-2,100
Feature-Adjusted Total Price$43,140$45,490$32,478$34,088$31,607$33,182$34,393
Cost Above Minimum$0$2,350$871$2,481$0$1,575$2,786
Total Invoice$40,939$43,838$31,517$34,184$30,486$33,577$33,941
Adjustments for Features0-758-1,414-2,444-1,173-2,626-1,953
Feature-Adjusted Total Invoice$40,939$43,080$30,103$31,740$29,313$30,951$31,988
Cost Above Minimum$0$2,141$790$2,427$0$1,638$2,675

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Features Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year2018201820182018201820182018
ModelWranglerWranglerRAV4RAV4RAV4RAV4RAV4
TrimUnlimited SaharaUnlimited RubiconSEHybrid SELimitedHybrid LimitedPlatinum
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150     
6-speed manually-shiftable automatic  $1100 $1100 $1100
CVT   $1000 $1000 
4WD, part-time w/low range$1700$1700     
FWD  $0 $0 $0
AWD   $1700 $1700 
Accessories 
AC power outlet$100$100     
Adaptive cruise control  $600$600$600$600$600
Cruise control$150$150     
Hands-free trunk or liftgate      $100
Heated steering wheel$100$100    $100
Power liftgate  $350 $350$350$350
Remote app$25$25     
Brakes, Airbags, and Other Safety 
Around view cameras  $500$500  $500
Automatic braking, high-speed or partial  $200$200$200$200$200
Automatic braking, low-speed  $200$200$200$200$200
Cross-traffic warning, rear  $100$100$100$100$100
Forward collision warning  $200$200$200$200$200
Full-size spare tire$225$225     
Knee airbag, driver  $75$75$75$75$75
Lane departure prevention, steering-based  $200$200$200$200$200
Lane departure warning  $200$200$200$200$200
Obstacle detection, front  $150$150$150$150$150
Pedestrian detection  $50$50$50$50$50
Perimeter scan  $25$25  $25
Radar- or camera-based collision preparation system  $0$0$0$0$0
Rearview camera$200$200  $200$200 
Roll bar$200$200     
Rollover sensor  $50$50$50$50$50
Seat cushion airbag, passenger  $75$75$75$75$75
Side curtain airbags  $350$350$350$350$350
Temporary spare tire  $150$150$150$150$150
Trailer sway control$25$25  $25$25$25
Cargo Management 
Cargo area rails w/tie downs$50$50     
Cargo cover  $75$75$75$75$75
Cargo mat$40$40  $40$40 
Cargo tray  $40$40$40$40$40
Overhead sunglass holder  $25$25$25$25$25
Roof rails  $250$250$250$250$250
Climate Control 
Rear defrost  $200$200$200$200$200
Rear wiper  $175$175$175$175$175
Drivetrain 
Heavy-duty front axle (optional) $0     
Limited-slip rear differential $300     
Lockable front differential $150     
Lockable rear differential $150     
Engine / Motor 
Automatic start / stop$150$150     
Engine-block heater$35$35     
Exterior 
Bodyside cladding (gray/black)  $250$250$250$250$250
Externally-mounted spare$0$0     
Rear spoiler  $200$200$200$200$200
Removable soft top$2000$2000     
Rock rails $200     
Skid plates$150$150     
Sunroof  $900$900$900$900$900
Tow hook(s), front$40$40     
Tow hook(s), rear$25$25     
Tubular side steps$350      
Wheel-lip moldings  $75$75$75$75$75
Infotainment 
Android Auto support$100$100     
Apple CarPlay support$100$100     
CD player  $125$125$125$125$125
DVD-compatible player  $0$0$0$0$0
Larger infotainment display$0$0     
MP3-compatible player  $50$50$50$50$50
Satellite radio  $200$200$200$200$200
Satellite radio - one year subscription$250$250     
Siri Eyes Free support  $0$0$0$0$0
Surround sound  $250$250  $250
Telematics service, such as OnStar$200$200     
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200$200$200$200$200
Compass  $0$0$0$0$0
Interior ambient lighting$150$150     
Large color reconfigurable instrument cluster display$250$250     
Large energy flow and fuel economy display   $25 $25 
LED headlights$1000$1000     
LED headlights, single projector or low beam only  $750$750$750$750$750
Tachometer$75$75$75 $75 $75
Turn signals on or near mirrors  $25$25$25$25$25
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50$50$50
Door sill trim plates  $100$100  $100
Manual height adjuster, driver seat$50$50     
Manual lumbar adjuster, driver seat$50$50     
Manual recliner, second row seats  $75$75$75$75$75
Memory system, driver seat    $200$200$200
Power fore-aft adjuster, driver seat  $100$100$100$100$100
Power height adjuster, driver seat  $100$100$100$100$100
Power lumbar adjuster, driver seat  $100$100$100$100$100
Power recliner, driver seat  $100$100$100$100$100
Power tilt adjuster, driver seat  $100$100$100$100$100
Synthetic leather seating surfaces  $0$0$0$0$0
Suspension, Wheels, and Tires 
All-terrain tires$0$0     
Alloy wheels$350 $350$350   
Chrome-coated alloy wheels    $600$600$600
Disconnectable stabilizer bars $350     
Electronic systems calibration selector  $200$200$200$200$200
Off-road suspension (upgrade) $0     
Polished alloy wheels $350     
Sport suspension (upgrade)  $0$0   
White-letter tires$0      
Transmission 
Steering-wheel-mounted transmission controls  $100    
Total Value of Features$8,290$9,090$9,815$10,915$9,555$11,105$10,390
Value of Feature Adjustments$0$800$1,525$2,625$1,265$2,815$2,100
Value of Feature Adjustments0-758-1,414-2,444-1,173-2,626-1,953

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Specifications Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year20182018
ModelWranglerRAV4
Body4dr SUV4dr SUV
Wheelbase118.4 in104.7 in
Length188.4 in183.5 in
Width73.8 in72.6 in
Height73.6 in65.9 in
Curb Weight4,216 lb.3,456 lb.
Fuel Capacity21.5 gal.15.9 gal.
Row 1 Headroom42.6 in39.8 in
Row 1 Shoulder Room55.7 in57.3 in
Row 1 Hip Room53.9 in54.3 in
Row 1 Legroom41.2 in42.6 in
Row 2 Headroom41.7 in38.9 in
Row 2 Shoulder Room55.7 in55.4 in
Row 2 Hip Room56.7 in48.9 in
Row 2 Legroom38.3 in37.2 in
Cargo Volume,
Minimum
31.7 ft338.4 ft3
Cargo Volume,
Maximum
72.4 ft373.4 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%
Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
LED tail lights0No
Total Requested450100%
Total Not Requested00%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100Yes
Remote start150Yes
Engine-block heater35No
Total Requested45093%
Total Not Requested357%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%
Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
LED tail lights0No
Total Requested450100%
Total Not Requested00%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100Yes
Remote start150Yes
Engine-block heater35No
Total Requested45093%
Total Not Requested357%

Option Package Details
Toyota RAV4 SE

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Power Extra Value Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Cross-traffic warning, rear100No
Power liftgate350No
Proximity key250Yes
Blind spot warning system200Yes
Total Requested70061%
Total Not Requested45039%
Advanced Technology Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Around view cameras300No
Perimeter scan25No
App support0Yes
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Total Requested87545%
Total Not Requested107555%

Option Package Details
Toyota RAV4 Hybrid SE

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Obstacle detection, front150No
Obstacle detection, rear250Yes
Around view cameras300No
Perimeter scan25No
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
App support0Yes
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Total Requested112551%
Total Not Requested107549%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota RAV4 Platinum

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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