Jeep Wrangler Jeep Wrangler 2009 Toyota RAV4 Toyota RAV4 2012

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Jeep Wrangler vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $26,868

Toyota RAV4 Limited   
Difference: $3,602

Lowest Total Invoice: $25,000

Toyota RAV4 Limited   
Difference: $2,989

Calculate Payments

  Down Payment Interest Rate Term
Model Year200920092012
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Base Price $27,770 $32,090 $25,330
Base Invoice $25,503 $29,391 $23,684
uconnect gps 1,275 1,275  
Front side airbags 490 490  
Remote start 185 185 529
Floor mats     199
uconnect gps 1,135 1,135  
Front side airbags 436 436  
Remote start 165 165 380
Floor mats     126
Options (change) 1,950 1,950 728
Options (change) 1,736 1,736 506
Destination 750 750 810
Total Price $30,470 $34,790 $26,868
Total Invoice $27,989 $31,877 $25,000

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $3,917
TrueDelta Adjusted Invoice Difference: $3,282
Model Year200920092012
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Engine202hp V6202hp V6179hp I4
TransmissionA4M6A4
DrivetrainRWD4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7?, 6
Tire (rear if not all the same)255/70-18255/75-17225/65-17
Total Price$30,470$34,790$26,868
Adjustments for Features0-1,650-315
Feature-Adjusted Total Price$30,470$33,140$26,553
Cost Above Minimum$0$2,670$0
Total Invoice$27,989$31,877$25,000
Adjustments for Features0-1,512-293
Feature-Adjusted Total Invoice$27,989$30,365$24,707
Cost Above Minimum$0$2,376$0

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Features Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year200920092012
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800 $800
6-speed manual $150 
RWD$0  
4WD, part-time w/low range $1700 
FWD  $0
Accessories 
Proximity key  $250
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Cargo Management 
Cargo cover  $75
Cargo mat  $40
Cargo net  $40
Overhead sunglass holder  $25
Roof rack  $300
Climate Control 
Automatic climate control, front  $200
Dual-zone climate control  $125
Interior air filter  $0
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
External spare tire shell  $100
Rear bumper protector  $40
Rear spoiler  $200
Removable soft top$2000$2000 
Skid plates$150$150 
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Wheel-lip moldings  $75
Infotainment 
App support  $0
Audio controls on steering wheel  $125
Bluetooth audio streaming  $25
Bluetooth cell phone link  $100
DVD-compatible player$0$0 
HD radio  $50
Media drive$15$15 
Off-road navigation system$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader  $25
Traffic + travel information  $25
Traffic information$25$25 
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Automatic headlights  $125
Compass$0$0 
Heated mirrors  $25
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Power mirrors  $150
Trip computer$150$150 
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Stain-resistant fabric$100$100 
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350 
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
White-letter tires$0$0 
Total Value of Features$4,605$6,255$4,920
Value of Feature Adjustments$0$1,650$315
Value of Feature Adjustments0-1,512-293

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Specifications Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year20092012
ModelWranglerRAV4
Body4dr SUV4dr SUV
Wheelbase116.0 in104.7 in
Length184.4 in181.1 in
Width73.9 in71.5 in
Height72.3 in66.3 in
Curb Weight4,181 lb.3,361 lb.
Fuel Capacity21.6 gal.15.9 gal.
Row 1 Headroom41.3 in40.8 in
Row 1 Shoulder Room55.8 in57.1 in
Row 1 Hip Room55.6 in53.8 in
Row 1 Legroom41.0 in41.8 in
Row 2 Headroom40.3 in39.7 in
Row 2 Shoulder Room56.8 in55.3 in
Row 2 Hip Room56.7 in52.4 in
Row 2 Legroom37.2 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
46.4 ft312.3 ft3
Cargo Volume,
Behind R2
46.437.2 ft3
Cargo Volume,
Maximum
82.0 ft373.0 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

uconnect gps
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested65098%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

uconnect gps
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested65098%
Total Not Requested152%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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