Jeep Wrangler Jeep Wrangler 2018 Toyota Prius Toyota Prius 2012

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Jeep Wrangler vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota Prius Invoice Comparison

Lowest Total Price: $31,294

Toyota Prius Five   
Difference: $10,921

Lowest Total Invoice: $29,011

Toyota Prius Five   
Difference: $11,104

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820122012
ModelWranglerWranglerPriusPrius
TrimUnlimited SaharaUnlimited RubiconFivePlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Base Price $37,345 $40,495 $29,805 $39,525
Base Invoice $35,647 $38,546 $27,744 $37,945
Trail Rail Cargo Management Group 195 195    
Electronic Infotainment System Group 1,495 1,495    
Cold Weather Group 595 595    
Proximity key 495 495    
LED headlights 895 895    
Floor mats     200 200
Remote start     529 529
Trail Rail Cargo Management Group 174 174    
Electronic Infotainment System Group 1,331 1,331    
Cold Weather Group 530 530    
Proximity key 441 441    
LED headlights 797 797    
Floor mats     127 127
Remote start     380 380
Options (change) 3,675 3,675 729 729
Options (change) 3,273 3,273 507 507
Destination 1,195 1,195 760 760
Gas Tax 0 0 0 -2,500
Total Price $42,215 $45,365 $31,294 $38,514
Total Invoice $40,115 $43,014 $29,011 $36,712

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Five
TrueDelta Adjusted Price Difference: $7,571
TrueDelta Adjusted Invoice Difference: $7,921
Model Year2018201820122012
ModelWranglerWranglerPriusPrius
TrimUnlimited SaharaUnlimited RubiconFivePlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Engine285hp V6285hp V698hp I4 H98hp I4 PiH
TransmissionM6M6CVTCVT
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8120, 8120, 8
Tire (rear if not all the same)255/70-18285/70-17215/45-17195/65-15
Total Price$42,215$45,365$31,294$38,514
Adjustments for Features-3,350-4,1500-900
Feature-Adjusted Total Price$38,865$41,215$31,294$37,614
Cost Above Minimum$0$2,350$0$6,320
Total Invoice$40,115$43,014$29,011$36,712
Adjustments for Features-3,183-3,9350-858
Feature-Adjusted Total Invoice$36,932$39,079$29,011$35,854
Cost Above Minimum$0$2,147$0$6,843

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Features Comparison: Jeep Wrangler vs. Toyota Prius

Model Year2018201820122012
ModelWranglerWranglerPriusPrius
TrimUnlimited SaharaUnlimited RubiconFivePlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150  
CVT  $1000$1000
4WD, part-time w/low range$1700$1700  
FWD  $0$0
Accessories 
AC power outlet$100$100  
Adaptive cruise control   $600
Cruise control$150$150$150 
Heated steering wheel$100$100  
Remote app$25$25 $25
Remote climate control   $25
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0
Full-size spare tire$225$225  
Knee airbag, driver  $75$75
Radar- or camera-based collision preparation system   $0
Roll bar$200$200  
Side curtain airbags  $350$350
Temporary spare tire  $150 
Trailer sway control$25$25  
Cargo Management 
Cargo area rails w/tie downs$50$50  
Cargo cover  $75$75
Overhead sunglass holder  $25$25
Climate Control 
Dual-zone climate control$125$125  
Rear defrost  $200$200
Rear wiper  $175$175
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Engine / Motor 
4 kWh battery pack   $0
Engine-block heater$35$35  
Exterior 
Deep-tinted rear windows$275$275  
Externally-mounted spare$0$0  
Rear spoiler  $200$200
Removable soft top$2000$2000  
Rock rails $200  
Skid plates$150$150  
Tow hook(s), front$40$40  
Tow hook(s), rear$25$25  
Tubular side steps$350   
Infotainment 
Android Auto support$100$100  
Apple CarPlay support$100$100  
CD player  $125$125
DVD-compatible player   $0
Larger infotainment display$0$0  
MP3-compatible player  $50$50
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
Telematics service, such as OnStar$200$200 $200
Instruments, Lights, and Mirrors 
Digital instruments  $0$0
Head-up display (HUD)   $350
Headlight washers  $50$50
Interior ambient lighting$150$150  
Large color reconfigurable instrument cluster display$250$250  
Large energy flow and fuel economy display  $25$25
Tachometer$75$75  
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Manual height adjuster, driver seat$50$50  
Manual lumbar adjuster, driver seat$50$50  
Power fore-aft adjuster, driver seat  $100$100
Power height adjuster, driver seat  $100$100
Power lumbar adjuster, driver seat  $100$100
Power recliner, driver seat  $100$100
Power tilt adjuster, driver seat  $100$100
Synthetic leather seating surfaces  $0$0
Suspension, Wheels, and Tires 
All-terrain tires$0$0  
Alloy wheels$350 $350$350
Disconnectable stabilizer bars $350  
Electronic systems calibration selector  $200$200
Off-road suspension (upgrade) $0  
Polished alloy wheels $350  
White-letter tires$0   
Total Value of Features$7,300$8,100$3,950$4,850
Value of Feature Adjustments$3,350$4,150$0$900
Value of Feature Adjustments-3,183-3,9350-858

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Specifications Comparison: Jeep Wrangler vs. Toyota Prius

Model Year20182012
ModelWranglerPrius
Body4dr SUV4dr Hatch
Wheelbase118.4 in106.3 in
Length188.4 in176.4 in
Width73.8 in68.7 in
Height73.6 in58.7 in
Curb Weight4,216 lb.3,043 lb.
Fuel Capacity21.5 gal.11.9 gal.
Row 1 Headroom42.6 in38.6 in
Row 1 Shoulder Room55.7 in54.9 in
Row 1 Hip Room53.9 in52.7 in
Row 1 Legroom41.2 in42.5 in
Row 2 Headroom41.7 in37.6 in
Row 2 Shoulder Room55.7 in53.1 in
Row 2 Hip Room56.7 in51.2 in
Row 2 Legroom38.3 in36.0 in
Cargo Volume,
Minimum
31.7 ft321.6 ft3
Cargo Volume,
Maximum
72.4 ft339.6 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200Yes
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested1125100%
Total Not Requested00%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200Yes
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested1125100%
Total Not Requested00%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%

Option Package Details
Toyota Prius Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

Option Package Details
Toyota Prius Plug-in Hybrid Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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