Jeep Wrangler Jeep Wrangler 2012 Toyota Prius Toyota Prius 2012

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Jeep Wrangler vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota Prius Invoice Comparison

Lowest Total Price: $27,054

Toyota Prius Three   
Difference: $7,856

Lowest Total Invoice: $25,066

Toyota Prius Three   
Difference: $7,772

Calculate Payments

  Down Payment Interest Rate Term
Model Year2012201220122012201220122012
ModelWranglerWranglerPriusPriusPriusPriusPrius
TrimUnlimited SaharaUnlimited RubiconThreeFourFivePlug-in HybridPlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $30,745 $33,570 $25,565 $28,235 $29,805 $32,000 $39,525
Base Invoice $29,028 $31,599 $23,799 $26,284 $27,744 $30,721 $37,945
Media Center 730N 1,845 1,845          
Front side airbags 495 495          
Automatic climate control, front 155 155          
Remote start 495 495 529 529 529 529 529
Heated front seats 250 250          
Floor mats     200 200 200 200 200
Media Center 730N 1,642 1,642          
Front side airbags 441 441          
Automatic climate control, front 138 138          
Remote start 441 441 380 380 380 380 380
Heated front seats 223 223          
Floor mats     127 127 127 127 127
Options (change) 3,240 3,240 729 729 729 729 729
Options (change) 2,885 2,885 507 507 507 507 507
Destination 925 925 760 760 760 760 760
Gas Tax 0 0 0 0 0 -2,500 -2,500
Total Price $34,910 $37,735 $27,054 $29,724 $31,294 $30,989 $38,514
Total Invoice $32,838 $35,409 $25,066 $27,551 $29,011 $29,488 $36,712

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Three
TrueDelta Adjusted Price Difference: $5,616
TrueDelta Adjusted Invoice Difference: $5,665
Model Year2012201220122012201220122012
ModelWranglerWranglerPriusPriusPriusPriusPrius
TrimUnlimited SaharaUnlimited RubiconThreeFourFivePlug-in HybridPlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine285hp V6285hp V698hp I4 H98hp I4 H98hp I4 H98hp I4 PiH98hp I4 PiH
TransmissionM6M6CVTCVTCVTCVTCVT
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7?, 6120, 8120, 8?, 6120, 8
Tire (rear if not all the same)255/70-18255/75-17195/65-15195/65-15215/45-17195/65-15195/65-15
Total Price$34,910$37,735$27,054$29,724$31,294$30,989$38,514
Adjustments for Features-2,240-2,8400-1,050-2,225-75-3,125
Feature-Adjusted Total Price$32,670$34,895$27,054$28,674$29,069$30,914$35,389
Cost Above Minimum$0$2,225$0$1,620$2,015$3,860$8,335
Total Invoice$32,838$35,409$25,066$27,551$29,011$29,488$36,712
Adjustments for Features-2,107-2,6650-973-2,063-71-2,979
Feature-Adjusted Total Invoice$30,731$32,744$25,066$26,578$26,948$29,417$33,733
Cost Above Minimum$0$2,013$0$1,512$1,882$4,351$8,667

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Features Comparison: Jeep Wrangler vs. Toyota Prius

Model Year2012201220122012201220122012
ModelWranglerWranglerPriusPriusPriusPriusPrius
TrimUnlimited SaharaUnlimited RubiconThreeFourFivePlug-in HybridPlug-in Hybrid Advanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150     
CVT  $1000$1000$1000$1000$1000
4WD, part-time w/low range$1700$1700     
FWD  $0$0$0$0$0
Accessories 
AC power outlet$100$100     
Adaptive cruise control      $600
Cruise control$150$150$150$150$150$150 
Proximity key  $250$250$250$250$250
Remote app      $25
Remote climate control     $25$25
Tilt steering wheel, manual$150$150     
Tilt/telescoping steering wheel, manual  $250$250$250$250$250
Universal garage door opener   $100$100 $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0$0$0$0
Full-size spare tire$225$225     
Hill descent control$250$250     
Knee airbag, driver  $75$75$75$75$75
Radar- or camera-based collision preparation system      $0
Rearview camera  $200$200$200$200$200
Roll bar$200$200     
Side curtain airbags  $350$350$350$350$350
Temporary spare tire  $150$150$150  
Cargo Management 
Cargo cover  $75$75$75$75$75
Cargo mat  $40$40$40$40$40
Overhead sunglass holder  $25$25$25$25$25
Climate Control 
Interior air filter  $0$0$0$0$0
Rear defrost  $200$200$200$200$200
Rear wiper  $175$175$175$175$175
Drivetrain 
Heavy-duty front axle (optional) $0     
Limited-slip rear differential $300     
Lockable front differential $150     
Lockable rear differential $150     
Engine / Motor 
4 kWh battery pack     $0$0
Automatic start / stop  $150$150$150$150$150
Exterior 
Deep-tinted rear windows$275$275     
Externally-mounted spare$0$0     
Rear spoiler  $200$200$200$200$200
Removable soft top$2000$2000     
Skid plates$150$150     
Tow hook(s), front$40$40     
Tow hook(s), rear$25$25     
Tubular side steps$350      
Infotainment 
App support  $0$0$0$0$0
Audio controls on steering wheel  $125$125$125$125$125
DVD-compatible player$0$0    $0
HD radio  $50$50$50$50$50
Media drive$15$15     
Satellite radio  $200$200$200$200$200
Satellite radio - one year subscription$250$250     
SMS text-to-speech reader  $25$25$25$25$25
Telematics service, such as OnStar      $200
Voice control for external devices$0$0     
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror   $150$150 $150
Automatic headlights  $125$125$125$125$125
Compass$0$0     
Digital instruments  $0$0$0$0$0
Fog lights$125$125  $125 $125
Head-up display (HUD)      $350
Headlight washers    $50 $50
Illuminated visor mirror, driver  $50$50$50$50$50
Illuminated visor mirror, passenger  $50$50$50$50$50
Large energy flow and fuel economy display  $25$25$25$25$25
LED headlights    $1000 $1000
Power mirrors  $150$150$150$150$150
Tachometer$75$75     
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50$50$50
Heated front seats$200$200 $200$200$200$200
Leather-wrapped steering wheel$150$150 $150$150 $150
Manual height adjuster, driver seat$50$50$50  $50 
Power fore-aft adjuster, driver seat   $100$100 $100
Power height adjuster, driver seat   $100$100 $100
Power lumbar adjuster, driver seat   $100$100 $100
Power recliner, driver seat   $100$100 $100
Power tilt adjuster, driver seat   $100$100 $100
Synthetic leather seating surfaces   $0$0 $0
Suspension, Wheels, and Tires 
All-terrain tires$0$0     
Alloy wheels$350 $350$350$350$350$350
Disconnectable stabilizer bars $350     
Electronic systems calibration selector  $200$200$200$200$200
Machined alloy wheels $350     
Off-road suspension (upgrade) $0     
White-letter tires$0$0     
Total Value of Features$6,980$7,580$4,740$5,790$6,965$4,815$7,865
Value of Feature Adjustments$2,240$2,840$0$1,050$2,225$75$3,125
Value of Feature Adjustments-2,107-2,6650-973-2,063-71-2,979

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Specifications Comparison: Jeep Wrangler vs. Toyota Prius

Model Year20122012
ModelWranglerPrius
Body4dr SUV4dr Hatch
Wheelbase116.0 in106.3 in
Length184.4 in176.4 in
Width73.9 in68.7 in
Height72.3 in58.7 in
Curb Weight4,076 lb.3,043 lb.
Fuel Capacity21.6 gal.11.9 gal.
Row 1 Headroom41.3 in38.6 in
Row 1 Shoulder Room55.8 in54.9 in
Row 1 Hip Room55.6 in52.7 in
Row 1 Legroom41.0 in42.5 in
Row 2 Headroom40.3 in37.6 in
Row 2 Shoulder Room56.8 in53.1 in
Row 2 Hip Room56.7 in51.2 in
Row 2 Legroom37.2 in36.0 in
Cargo Volume,
Minimum
46.4 ft321.6 ft3
Cargo Volume,
Maximum
82.0 ft339.6 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Voice control for nav and audio100Yes
Traffic + travel information25Yes
USB port25Yes
Bluetooth audio streaming25Yes
Bluetooth cell phone link100Yes
Voice control for external devices0No
Navigation system600Yes
DVD-compatible player0Yes
Media drive, large15No
Total Requested87598%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Voice control for nav and audio100Yes
Traffic + travel information25Yes
USB port25Yes
Bluetooth audio streaming25Yes
Bluetooth cell phone link100Yes
Voice control for external devices0No
Navigation system600Yes
DVD-compatible player0Yes
Media drive, large15No
Total Requested87598%
Total Not Requested152%

Option Package Details
Toyota Prius Three

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Plug-in Hybrid

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Plug-in Hybrid Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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