Jeep Wrangler JK Jeep Wrangler JK 2018 Toyota RAV4 Toyota RAV4 2011

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Jeep Wrangler JK vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $28,243

Toyota RAV4 Limited   
Difference: $11,127

Lowest Total Invoice: $26,230

Toyota RAV4 Limited   
Difference: $11,160

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  Down Payment Interest Rate Term
Model Year2018201820112011
ModelWrangler JKWrangler JKRAV4RAV4
TrimUnlimited SaharaUnlimited RubiconSportLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $34,245 $37,445 $24,175 $25,465
Base Invoice $32,695 $35,639 $22,605 $23,810
Media Center 430N 1,195 1,195    
Front side airbags 495 495    
Remote start 495 495 529 529
Leather seating surfaces 1,350 1,350    
Automatic climate control, front 395 395    
Premium Package     1,930  
Floor mats     199 199
Navigation system     1,550 1,240
Media Center 430N 1,064 1,064    
Front side airbags 441 441    
Remote start 441 441 380 380
Leather seating surfaces 1,202 1,202    
Automatic climate control, front 352 352    
Premium Package     1,718  
Floor mats     126 126
Navigation system     1,380 1,104
Options (change) 3,930 3,930 4,208 1,968
Options (change) 3,500 3,500 3,604 1,610
Destination 1,195 1,195 810 810
Total Price $39,370 $42,570 $29,193 $28,243
Total Invoice $37,390 $40,334 $27,019 $26,230

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler JK dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler JK vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $7,367
TrueDelta Adjusted Invoice Difference: $7,589
Model Year2018201820112011
ModelWrangler JKWrangler JKRAV4RAV4
TrimUnlimited SaharaUnlimited RubiconSportLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6179hp I4179hp I4
TransmissionM6M6A4A4
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6?, 6
Tire (rear if not all the same)255/70-18255/75-17235/55-18225/65-17
Total Price$39,370$42,570$29,193$28,243
Adjustments for Features-3,760-4,560-350
Feature-Adjusted Total Price$35,610$38,010$29,158$28,243
Cost Above Minimum$0$2,400$915$0
Total Invoice$37,390$40,334$27,019$26,230
Adjustments for Features-3,571-4,320-320
Feature-Adjusted Total Invoice$33,819$36,014$26,987$26,230
Cost Above Minimum$0$2,195$757$0

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Features Comparison: Jeep Wrangler JK vs. Toyota RAV4

Model Year2018201820112011
ModelWrangler JKWrangler JKRAV4RAV4
TrimUnlimited SaharaUnlimited RubiconSportLimited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150  
4-speed automatic  $800$800
4WD, part-time w/low range$1700$1700  
FWD  $0$0
Accessories 
AC power outlet$100$100  
Proximity key   $250
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, manual  $250$250
Brakes, Airbags, and Other Safety 
Hill descent control$250$250  
Roll bar$200$200  
Rollover sensor  $50$50
Side curtain airbags  $350$350
Cargo Management 
Cargo cover   $75
Cargo mat  $40$40
Cargo net   $40
Overhead sunglass holder  $25$25
Roof rack   $300
Climate Control 
Automatic climate control, front$200$200 $200
Dual-zone climate control   $125
Interior air filter  $0$0
Rear defrost  $200$200
Rear wiper  $175$175
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Exterior 
External spare tire shell   $100
Rear bumper protector  $40$40
Rear spoiler  $200$200
Removable soft top$2000$2000  
Rock rails $200  
Skid plates$150$150  
Tow hook(s), front$40$40  
Tow hook(s), rear$25$25  
Tubular side steps$350   
Wheel-lip moldings  $75$75
Infotainment 
Audio controls on steering wheel   $125
DVD-compatible player$0$0  
Media drive$15$15  
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
Traffic information  $25$25
USB port$25$25  
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150  
Automatic headlights   $125
Automatic-off headlights  $25 
Compass$0$0  
Heated mirrors$25$25 $25
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
LED headlights$1000$1000  
Power mirrors  $150$150
Trip computer$150$150  
Turn signals on or near mirrors   $25
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Heated front seats$200$200$200 
Leather seating surfaces$900$900$900 
Leather-wrapped steering wheel$150$150 $150
Manual fore-aft adjuster, second row seats  $75$75
Manual height adjuster, driver seat$50$50 $50
Manual recliner, second row seats  $75$75
Power fore-aft adjuster, driver seat  $100 
Power height adjuster, driver seat  $100 
Power lumbar adjuster, driver seat  $100 
Power recliner, driver seat  $100 
Power tilt adjuster, driver seat  $100 
Suspension, Wheels, and Tires 
All-terrain tires$0$0  
Alloy wheels  $350$350
Disconnectable stabilizer bars $350  
Machined alloy wheels $350  
Off-road suspension (upgrade) $0  
Polished alloy wheels$350   
Sport suspension (upgrade)  $0 
White-letter tires$0$0  
Total Value of Features$8,580$9,380$4,855$4,820
Value of Feature Adjustments$3,760$4,560$35$0
Value of Feature Adjustments-3,571-4,320-320

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Specifications Comparison: Jeep Wrangler JK vs. Toyota RAV4

Model Year20182011
ModelWrangler JKRAV4
Body4dr SUV4dr SUV
Wheelbase116.0 in104.7 in
Length184.4 in181.1 in
Width73.9 in71.5 in
Height72.3 in66.3 in
Curb Weight4,076 lb.3,361 lb.
Fuel Capacity21.6 gal.15.9 gal.
Row 1 Headroom41.3 in40.8 in
Row 1 Shoulder Room55.8 in57.1 in
Row 1 Hip Room55.6 in53.8 in
Row 1 Legroom41.0 in41.8 in
Row 2 Headroom40.3 in39.7 in
Row 2 Shoulder Room56.8 in55.3 in
Row 2 Hip Room56.7 in52.4 in
Row 2 Legroom37.2 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
31.5 ft312.3 ft3
Cargo Volume,
Behind R2
31.537.2 ft3
Cargo Volume,
Maximum
70.6 ft373.0 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25No
Total Requested60094%
Total Not Requested406%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25No
Total Requested60094%
Total Not Requested406%

Option Package Details
Toyota RAV4 Sport

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25No
Total Requested60096%
Total Not Requested254%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Power height adjuster, driver seat50No
Power tilt adjuster, driver seat100No
Power recliner, driver seat100No
Power lumbar adjuster, driver seat100No
Power fore-aft adjuster, driver seat100No
Total Requested110071%
Total Not Requested45029%

Option Package Details
Toyota RAV4 Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25No
Total Requested60096%
Total Not Requested254%

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