Jeep Wrangler JK Jeep Wrangler JK 2018 Toyota Prius Toyota Prius 2018

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Jeep Wrangler JK vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Toyota Prius Invoice Comparison

Lowest Total Price: $27,955

Toyota Prius Three   
Difference: $10,160

Lowest Total Invoice: $25,983

Toyota Prius Three   
Difference: $10,290

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018201820182018
ModelWrangler JKWrangler JKPriusPriusPriusPrius
TrimUnlimited SaharaUnlimited RubiconThreeThree TouringFourFour Touring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $34,245 $37,445 $26,735 $28,115 $29,685 $30,565
Base Invoice $32,695 $35,639 $24,888 $26,173 $27,634 $28,453
Media Center 430N 1,195 1,195        
All-weather floor mats 95 95 100 100 100 100
Front side airbags 495 495        
Automatic climate control, front 395 395        
Heated front seats 495 385        
Floor mats     225 225 225 225
Media Center 430N 1,064 1,064        
All-weather floor mats 85 85 60 60 60 60
Front side airbags 441 441        
Automatic climate control, front 352 352        
Heated front seats 441 352        
Floor mats     140 140 140 140
Options (change) 2,675 2,565 325 325 325 325
Options (change) 2,383 2,294 200 200 200 200
Destination 1,195 1,195 895 895 895 895
Total Price $38,115 $41,205 $27,955 $29,335 $30,905 $31,785
Total Invoice $36,273 $39,128 $25,983 $27,268 $28,729 $29,548

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Jeep Wrangler JK vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Three
TrueDelta Adjusted Price Difference: $9,795
TrueDelta Adjusted Invoice Difference: $9,943
Model Year201820182018201820182018
ModelWrangler JKWrangler JKPriusPriusPriusPrius
TrimUnlimited SaharaUnlimited RubiconThreeThree TouringFourFour Touring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine285hp V6285hp V695hp I4 H95hp I4 H95hp I4 H95hp I4 H
TransmissionM6M6CVTCVTCVTCVT
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6?, 6?, 6?, 6
Tire (rear if not all the same)255/70-18255/75-17195/65-15215/45-17195/65-15215/45-17
Total Price$38,115$41,205$27,955$29,335$30,905$31,785
Adjustments for Features-365-1,1650-125-1,150-1,275
Feature-Adjusted Total Price$37,750$40,040$27,955$29,210$29,755$30,510
Cost Above Minimum$0$2,290$0$1,255$1,800$2,555
Total Invoice$36,273$39,128$25,983$27,268$28,729$29,548
Adjustments for Features-347-1,1060-116-1,069-1,185
Feature-Adjusted Total Invoice$35,926$38,022$25,983$27,152$27,660$28,363
Cost Above Minimum$0$2,096$0$1,169$1,677$2,380

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Features Comparison: Jeep Wrangler JK vs. Toyota Prius

Model Year201820182018201820182018
ModelWrangler JKWrangler JKPriusPriusPriusPrius
TrimUnlimited SaharaUnlimited RubiconThreeThree TouringFourFour Touring
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150    
CVT  $1000$1000$1000$1000
4WD, part-time w/low range$1700$1700    
FWD  $0$0$0$0
Accessories 
AC power outlet$100$100    
Adaptive cruise control, all-speed  $850$850$850$850
Cruise control$150$150    
Proximity key  $250$250$250$250
Tilt steering wheel, manual$150$150    
Tilt/telescoping steering wheel, manual  $250$250$250$250
Universal garage door opener    $100$100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0$0$0
Automatic braking, high-speed or partial  $200$200$200$200
Automatic braking, low-speed  $200$200$200$200
Blind spot warning system    $200$200
Cross-traffic warning, rear    $100$100
Forward collision warning  $200$200$200$200
Full-size spare tire$225$225    
Hill descent control$250$250    
Knee airbag, driver  $75$75$75$75
Lane departure prevention, steering-based  $200$200$200$200
Lane departure warning  $200$200$200$200
Pedestrian detection  $50$50$50$50
Radar- or camera-based collision preparation system  $0$0$0$0
Rearview camera  $200$200$200$200
Roll bar$200$200    
Seat cushion airbag, passenger  $75$75$75$75
Side curtain airbags  $350$350$350$350
Temporary spare tire  $150$150  
Cargo Management 
Cargo cover  $75$75$75$75
Cargo mat  $40$40$40$40
Console with shifter$150$150    
Console without shifter  $150$150$150$150
Overhead sunglass holder  $25$25$25$25
Climate Control 
Interior air filter  $0$0$0$0
Rain-sensing wipers    $175$175
Rear defrost  $200$200$200$200
Rear wiper  $175$175$175$175
Variable intermittent wipers$75$75$75$75  
Drivetrain 
Heavy-duty front axle (optional) $0    
Limited-slip rear differential $300    
Lockable front differential $150    
Lockable rear differential $150    
Engine / Motor 
Automatic start / stop  $150$150$150$150
Exterior 
Active grille shutters  $0$0$0$0
Deep-tinted rear windows$275$275    
Externally-mounted spare$0$0    
Removable soft top$2000$2000    
Rock rails $200    
Skid plates$150$150    
Tow hook(s), front$40$40    
Tow hook(s), rear$25$25    
Tubular side steps$350     
Infotainment 
App support  $0$0$0$0
Audio controls on steering wheel  $125$125$125$125
Bluetooth audio streaming  $25$25$25$25
Bluetooth cell phone link  $100$100$100$100
HD radio  $50$50$50$50
Media drive$15$15    
Satellite radio  $200$200$200$200
Satellite radio - one year subscription$250$250    
Siri Eyes Free support  $0$0$0$0
SMS text-to-speech reader  $25$25$25$25
Traffic + travel information  $25$25$25$25
Voice control for nav and audio  $100$100$100$100
Wireless charging station  $75$75$75$75
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200$200$200$200
Auto-dimming rearview mirror$150$150  $150$150
Automatic headlights  $125$125$125$125
Compass$0$0    
Detailed driving style feedback  $100$100$100$100
Digital instruments  $0$0$0$0
Fog lights$125$125 $125 $125
Illuminated visor mirror, driver  $50$50$50$50
Illuminated visor mirror, passenger  $50$50$50$50
Large energy flow and fuel economy display  $25$25$25$25
LED headlights$1000$1000    
LED headlights, single projector or low beam only  $750$750$750$750
Power mirrors  $150$150$150$150
Tachometer$75$75    
Turn signals on or near mirrors  $25$25$25$25
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50$50
Heated front seats$200$200  $200$200
Leather-wrapped steering wheel$150$150    
Manual height adjuster, driver seat$50$50$50$50  
Power fore-aft adjuster, driver seat    $100$100
Power height adjuster, driver seat    $100$100
Power lumbar adjuster, driver seat    $100$100
Power recliner, driver seat    $100$100
Power tilt adjuster, driver seat    $100$100
Synthetic leather seating surfaces   $0$0$0
Suspension, Wheels, and Tires 
All-terrain tires$0$0    
Alloy wheels  $350$350$350$350
Disconnectable stabilizer bars $350    
Electronic systems calibration selector  $200$200$200$200
Machined alloy wheels $350    
Off-road suspension (upgrade) $0    
Polished alloy wheels$350     
White-letter tires$0$0    
Total Value of Features$8,355$9,155$7,990$8,115$9,140$9,265
Value of Feature Adjustments$365$1,165$0$125$1,150$1,275
Value of Feature Adjustments-347-1,1060-116-1,069-1,185

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Specifications Comparison: Jeep Wrangler JK vs. Toyota Prius

Model Year20182018
ModelWrangler JKPrius
Body4dr SUV4dr Hatch
Wheelbase116.0 in106.3 in
Length184.4 in178.7 in
Width73.9 in69.3 in
Height72.3 in58.1 in
Curb Weight4,076 lb.3,076 lb.
Fuel Capacity21.6 gal.11.3 gal.
Row 1 Headroom41.3 in39.4 in
Row 1 Shoulder Room55.8 in55.0 in
Row 1 Hip Room55.6 in53.4 in
Row 1 Legroom41.0 in43.2 in
Row 2 Headroom40.3 in37.4 in
Row 2 Shoulder Room56.8 in53.0 in
Row 2 Hip Room56.7 in51.9 in
Row 2 Legroom37.2 in33.4 in
Cargo Volume,
Minimum
31.5 ft324.6 ft3
Cargo Volume,
Maximum
70.6 ft362.7 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Toyota Prius Three

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Three Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Four Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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