| 1 | 0 | 3 | 4 | 3 | 4 |
Jeep Wrangler vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Jeep Wrangler vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $31,170 Jeep Wrangler Unlimited Sahara | |||||||
| Difference: $47,755 | |||||||
Lowest Total Invoice: $29,399 Jeep Wrangler Unlimited Sahara | |||||||
| Difference: $43,466 | |||||||
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| Model Year | 2010 | 2010 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Wrangler | Wrangler | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | Unlimited Sahara | Unlimited Rubicon | 740Li | 750Li | ActiveHybrid 7 | 760Li | Alpina B7 |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $27,730 | $32,050 | $78,000 | $91,000 | $84,300 | $141,200 | $132,200 |
| Base Invoice | $26,254 | $30,186 | $71,940 | $83,900 | $77,735 | $130,085 | $121,805 |
| Media Center 730N | 1,550 | 1,550 | |||||
| Leather seating surfaces | 650 | 650 | |||||
| Front side airbags | 490 | 490 | |||||
| Media Center 730N | 1,380 | 1,380 | |||||
| Leather seating surfaces | 579 | 579 | |||||
| Front side airbags | 436 | 436 | |||||
| Options (change) | 2,690 | 2,690 | 0 | 0 | 0 | 0 | 0 |
| Options (change) | 2,395 | 2,395 | 0 | 0 | 0 | 0 | 0 |
| Destination | 750 | 750 | 925 | 925 | 925 | 925 | 925 |
| Gas Tax | 0 | 0 | 0 | 0 | 0 | 1,700 | 0 |
| Total Price | $31,170 | $35,490 | $78,925 | $91,925 | $85,225 | $143,825 | $133,125 |
| Total Invoice | $29,399 | $33,331 | $72,865 | $84,825 | $78,660 | $132,710 | $122,730 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Jeep Wrangler dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Jeep Wrangler vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara | |||||||
| TrueDelta Adjusted Price Difference: $39,790 | |||||||
| TrueDelta Adjusted Invoice Difference: $36,113 | |||||||
| Model Year | 2010 | 2010 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Wrangler | Wrangler | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | Unlimited Sahara | Unlimited Rubicon | 740Li | 750Li | ActiveHybrid 7 | 760Li | Alpina B7 |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 202hp V6 | 202hp V6 | 315hp I6 | 445hp V8 | 350hp I6 H | 535hp V12 | 540hp V8 |
| Transmission | A4 | M6 | T8 | T8 | T8 | T8 | T8 |
| Drivetrain | RWD | 4WD, PT w/4L | RWD | RWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 368, 7 | 368, 7 | 205, 12 | 600, 16 | 205, 12 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 255/70-18 | 255/75-17 | 245/50-18 | 245/45-19 | 245/50-18 | 245/45-19 | 245/35-21 |
| Total Price | $31,170 | $35,490 | $78,925 | $91,925 | $85,225 | $143,825 | $133,125 |
| Adjustments for Features | 0 | -1,650 | -7,965 | -9,765 | -8,140 | -17,915 | -13,515 |
| Feature-Adjusted Total Price | $31,170 | $33,840 | $70,960 | $82,160 | $77,085 | $125,910 | $119,610 |
| Cost Above Minimum | $0 | $2,670 | $0 | $11,200 | $6,125 | $54,950 | $48,650 |
| Total Invoice | $29,399 | $33,331 | $72,865 | $84,825 | $78,660 | $132,710 | $122,730 |
| Adjustments for Features | 0 | -1,550 | -7,353 | -9,011 | -7,513 | -16,531 | -12,460 |
| Feature-Adjusted Total Invoice | $29,399 | $31,781 | $65,512 | $75,814 | $71,147 | $116,179 | $110,270 |
| Cost Above Minimum | $0 | $2,382 | $0 | $10,302 | $5,635 | $50,667 | $44,758 |
Features Comparison: Jeep Wrangler vs. BMW 7-Series
| Model Year | 2010 | 2010 | 2014 | 2014 | 2014 | 2014 | 2014 |
| Model | Wrangler | Wrangler | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | Unlimited Sahara | Unlimited Rubicon | 740Li | 750Li | ActiveHybrid 7 | 760Li | Alpina B7 |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | |||||||
| 4-speed automatic | $800 | ||||||
| 6-speed manual | $150 | ||||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 | ||
| RWD | $0 | $0 | $0 | $0 | $0 | $0 | |
| 4WD, part-time w/low range | $1700 | ||||||
| Accessories | |||||||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | ||
| Heated steering wheel | $100 | $100 | |||||
| Power door closers | $300 | $300 | $300 | ||||
| Power trunk closer | $350 | $350 | $350 | ||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | ||
| Remote app | $25 | $25 | $25 | $25 | $25 | ||
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | ||
| Sunshade, rear, power | $225 | $225 | |||||
| Sunshades, second row | $125 | $125 | |||||
| Tilt steering wheel, manual | $150 | $150 | |||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | $350 | ||
| Universal garage door opener | $100 | $100 | $100 | $100 | $100 | ||
| Brakes, Airbags, and Other Safety | |||||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | ||
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | $150 | ||
| Full-size spare tire | $225 | $225 | |||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | ||
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | ||
| Obstacle detection, front | $150 | $150 | $150 | $150 | $150 | ||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | ||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | $0 | ||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | ||
| Roll bar | $200 | $200 | |||||
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | ||
| Side curtain airbags | $350 | $350 | $350 | $350 | $350 | ||
| Tires, run-flat | $150 | $150 | $150 | $150 | $150 | ||
| Cargo Management | |||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | ||
| Rear seat pass-through | $100 | $100 | $100 | ||||
| Ski sack | $50 | $50 | $50 | ||||
| Climate Control | |||||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | $100 | ||
| Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | ||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | ||
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | $15 | ||
| Interior air filter | $0 | $0 | $0 | $0 | $0 | ||
| Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | ||
| Rear air vents with automatic controls | $250 | $250 | $250 | $250 | $250 | ||
| Rear defrost | $200 | $200 | $200 | $200 | $200 | ||
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | $125 | ||
| Residual heat | $50 | $50 | $50 | $50 | $50 | ||
| Variable intermittent wipers | $75 | $75 | |||||
| Wiper de-icer | $25 | $25 | $25 | $25 | $25 | ||
| Drivetrain | |||||||
| Heavy-duty front axle (optional) | $0 | ||||||
| Limited-slip rear differential | $300 | ||||||
| Lockable front differential | $150 | ||||||
| Lockable rear differential | $150 | ||||||
| Engine / Motor | |||||||
| Automatic start / stop | $150 | $150 | $150 | $150 | $150 | ||
| Raised top speed limiter | $0 | ||||||
| Regenerative braking | $0 | $0 | $0 | $0 | $0 | ||
| Exterior | |||||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | ||
| Deep-tinted rear windows | $275 | $275 | |||||
| Externally-mounted spare | $0 | $0 | |||||
| Laminated front side windows | $200 | ||||||
| Laminated rear side windows | $100 | ||||||
| Rear spoiler | $200 | ||||||
| Removable soft top | $2000 | $2000 | |||||
| Skid plates | $150 | $150 | |||||
| Sunroof | $900 | $900 | $900 | $900 | $900 | ||
| Tow hook(s), front | $40 | $40 | |||||
| Tow hook(s), rear | $25 | $25 | |||||
| Tubular side steps | $350 | ||||||
| Infotainment | |||||||
| App support | $0 | $0 | $0 | $0 | $0 | ||
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | ||
| CD changer, remote | $200 | $200 | |||||
| Concierge Services - 3 year subscription | $150 | $150 | $150 | ||||
| DVD-compatible player | $0 | $0 | $0 | $0 | |||
| Handwriting recognition | $200 | $200 | $200 | $200 | $200 | ||
| HD radio | $50 | $50 | $50 | $50 | $50 | ||
| In-vehicle Internet | $150 | $150 | $150 | $150 | $150 | ||
| Off-road navigation system | $0 | $0 | |||||
| S Voice support | $0 | $0 | $0 | $0 | $0 | ||
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | ||
| Surround sound | $250 | $250 | $250 | ||||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | ||
| Text dictation | $50 | $50 | $50 | $50 | $50 | ||
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | ||
| Traffic information | $25 | $25 | |||||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | ||
| Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | ||
| Instruments, Lights, and Mirrors | |||||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | ||
| Auto-dimming headlights | $200 | ||||||
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | $75 | ||
| Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | $150 | ||
| Automatic headlights | $125 | $125 | $125 | $125 | $125 | ||
| Cornering lights | $50 | $50 | $50 | $50 | $50 | ||
| Head-up display (HUD) | $350 | $350 | |||||
| Headlight washers | $50 | $50 | $50 | $50 | $50 | ||
| Heated mirrors | $25 | $25 | $25 | $25 | $25 | ||
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | $100 | ||
| Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | ||
| Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | ||
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | $150 | ||
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | |||
| Large energy flow and fuel economy display | $25 | ||||||
| LED headlights | $1000 | ||||||
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | ||
| Power mirrors | $150 | $150 | $150 | $150 | $150 | ||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | ||
| Steering-linked headlights | $150 | $150 | $150 | $150 | $150 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | ||
| Xenon HID headlights | $500 | $500 | $500 | $500 | |||
| Seats and Interior Trim | |||||||
| Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | ||
| Ceramic controls | $0 | $0 | |||||
| Cooled or ventilated front seats | $300 | $300 | |||||
| Cooled or ventilated second row seats | $200 | ||||||
| Door sill trim plates | $100 | $100 | $100 | $100 | $100 | ||
| Folding second row seats | $300 | $300 | |||||
| Heated front seats | $200 | $200 | $200 | $200 | $200 | ||
| Heated second row seats | $200 | $200 | |||||
| Leather door panel trim | $250 | $250 | $250 | $250 | $250 | ||
| Manual height adjuster, driver seat | $50 | $50 | |||||
| Massage, driver seat | $100 | $100 | |||||
| Massage, passenger seat | $100 | $100 | |||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | ||
| Memory system, passenger seat | $150 | $150 | $150 | ||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, second row seats | $225 | ||||||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | ||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | ||
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | ||
| Power headrest height adjuster, second row seats | $75 | ||||||
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | ||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | ||
| Power recliner, second row seats | $150 | ||||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | ||||
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | ||||
| Power thigh support length adjuster, driver seat | $100 | $100 | $100 | ||||
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | ||||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | ||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | ||
| Power tilt adjuster, second row seats | $150 | ||||||
| Power upper seatback recliner, driver seat | $100 | $100 | $100 | ||||
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | ||||
| Power upper seatback recliner, second row seats | $150 | ||||||
| Synthetic suede headliner | $650 | $650 | |||||
| Upholstered instrument panel | $300 | $300 | $300 | ||||
| Upholstered instrument panel, leather | $1000 | $1000 | |||||
| Wood trim | $300 | $300 | $300 | $300 | $300 | ||
| Suspension, Wheels, and Tires | |||||||
| Active stabilizer bars | $500 | $500 | |||||
| Active steering | $1000 | ||||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | $500 | ||
| All-terrain tires | $0 | $0 | |||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | |
| Disconnectable stabilizer bars | $350 | ||||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | ||
| Machined alloy wheels | $350 | ||||||
| Off-road suspension (upgrade) | $0 | ||||||
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | $350 | ||
| Rear wheel steering | $1500 | ||||||
| Sport suspension (upgrade) | $0 | ||||||
| White-letter tires | $0 | $0 | |||||
| Transmission | |||||||
| Steering-wheel-mounted transmission controls | $100 | ||||||
| Total Value of Features | $5,015 | $6,665 | $12,980 | $14,780 | $13,155 | $22,930 | $18,530 |
| Value of Feature Adjustments | $0 | $1,650 | $7,965 | $9,765 | $8,140 | $17,915 | $13,515 |
| Value of Feature Adjustments | 0 | -1,550 | -7,353 | -9,011 | -7,513 | -16,531 | -12,460 |
Specifications Comparison: Jeep Wrangler vs. BMW 7-Series
| Model Year | 2010 | 2014 |
| Model | Wrangler | 7-Series |
| Body | 4dr SUV | 4dr Sedan, ext. |
| Wheelbase | 116.0 in | 126.4 in |
| Length | 184.4 in | 205.3 in |
| Width | 73.9 in | 74.9 in |
| Height | 72.3 in | 58.7 in |
| Curb Weight | 4,181 lb. | 4,351 lb. |
| Fuel Capacity | 21.6 gal. | 21.7 gal. |
| Row 1 Headroom | 41.3 in | 40.8 in |
| Row 1 Shoulder Room | 55.8 in | 59.2 in |
| Row 1 Hip Room | 55.6 in | 0.0 in |
| Row 1 Legroom | 41.0 in | 41.2 in |
| Row 2 Headroom | 40.3 in | 38.9 in |
| Row 2 Shoulder Room | 56.8 in | 57.6 in |
| Row 2 Hip Room | 56.7 in | 0.0 in |
| Row 2 Legroom | 37.2 in | 44.3 in |
| Cargo Volume, Minimum | 46.4 ft3 | 17.7 ft3 |
| Cargo Volume, Maximum | 82.0 ft3 | 17.7 ft3 |
Option Package Details
Jeep Wrangler Unlimited Sahara
| Media Center 730N | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| DVD-compatible player | 0 | Yes |
| Traffic information | 25 | Yes |
| Off-road navigation system | 0 | No |
| Media drive, large | 15 | Yes |
| USB port | 25 | Yes |
| Total Requested | 765 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Jeep Wrangler Unlimited Rubicon
| Media Center 730N | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| DVD-compatible player | 0 | Yes |
| Traffic information | 25 | Yes |
| Off-road navigation system | 0 | No |
| Media drive, large | 15 | Yes |
| USB port | 25 | Yes |
| Total Requested | 765 | 100% |
| Total Not Requested | 0 | 0% |
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