Jeep Wrangler Jeep Wrangler 2010 BMW 7-Series BMW 7-Series 2015

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Jeep Wrangler vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $31,170

Jeep Wrangler Unlimited Sahara   
Difference: $47,825

Lowest Total Invoice: $29,399

Jeep Wrangler Unlimited Sahara   
Difference: $44,036

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102010201520152015201520152015
ModelWranglerWrangler7-Series7-Series7-Series7-Series7-Series7-Series
TrimUnlimited SaharaUnlimited Rubicon740Li740Ld750LiActiveHybrid 7760LiAlpina B7
Body4dr SUV4dr SUV4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $27,730 $32,050 $78,000 $82,500 $91,000 $84,300 $141,200 $132,200
Base Invoice $26,254 $30,186 $72,440 $76,580 $84,400 $78,235 $130,585 $122,305
Media Center 730N 1,550 1,550            
Leather seating surfaces 650 650            
Front side airbags 490 490            
Media Center 730N 1,380 1,380            
Leather seating surfaces 579 579            
Front side airbags 436 436            
Options (change) 2,690 2,690 0 0 0 0 0 0
Options (change) 2,395 2,395 0 0 0 0 0 0
Destination 750 750 995 995 995 995 995 995
Gas Tax 0 0 0 0 0 0 1,700 0
Total Price $31,170 $35,490 $78,995 $83,495 $91,995 $85,295 $143,895 $133,195
Total Invoice $29,399 $33,331 $73,435 $77,575 $85,395 $79,230 $133,280 $123,300

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Jeep Wrangler vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara
TrueDelta Adjusted Price Difference: $39,935
TrueDelta Adjusted Invoice Difference: $36,701
Model Year20102010201520152015201520152015
ModelWranglerWrangler7-Series7-Series7-Series7-Series7-Series7-Series
TrimUnlimited SaharaUnlimited Rubicon740Li740Ld750LiActiveHybrid 7760LiAlpina B7
Body4dr SUV4dr SUV4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine202hp V6202hp V6315hp I6255hp I6 D445hp V8350hp I6 H535hp V12540hp V8
TransmissionA4M6T8T8T8T8T8T8
DrivetrainRWD4WD, PT w/4LRWDAWDRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7205, 12205, 12600, 16205, 12600, 16600, 16
Tire (rear if not all the same)255/70-18255/75-17245/50-18245/50-18245/45-19245/50-18245/45-19245/35-21
Total Price$31,170$35,490$78,995$83,495$91,995$85,295$143,895$133,195
Adjustments for Features0-1,650-7,890-9,840-11,440-8,065-17,840-13,990
Feature-Adjusted Total Price$31,170$33,840$71,105$73,655$80,555$77,230$126,055$119,205
Cost Above Minimum$0$2,670$0$2,550$9,450$6,125$54,950$48,100
Total Invoice$29,399$33,331$73,435$77,575$85,395$79,230$133,280$123,300
Adjustments for Features0-1,550-7,335-9,142-10,619-7,492-16,524-12,951
Feature-Adjusted Total Invoice$29,399$31,781$66,100$68,433$74,776$71,738$116,756$110,349
Cost Above Minimum$0$2,382$0$2,333$8,676$5,638$50,656$44,249

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Features Comparison: Jeep Wrangler vs. BMW 7-Series

Model Year20102010201520152015201520152015
ModelWranglerWrangler7-Series7-Series7-Series7-Series7-Series7-Series
TrimUnlimited SaharaUnlimited Rubicon740Li740Ld750LiActiveHybrid 7760LiAlpina B7
Body4dr SUV4dr SUV4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
4-speed automatic$800       
6-speed manual $150      
8-speed manually-shiftable automatic  $1300$1300$1300$1300$1300$1300
RWD$0 $0 $0$0$0$0
4WD, part-time w/low range $1700      
AWD   $1700    
Accessories 
Hands-free trunk or liftgate  $100$100$100$100$100$100
Heated steering wheel      $100$100
Power door closers    $300 $300$300
Power trunk closer    $350 $350$350
Proximity key  $250$250$250$250$250$250
Remote app  $25$25$25$25$25$25
Remote window/roof operation  $15$15$15$15$15$15
Sunshade, rear, power      $225$225
Sunshades, second row      $125$125
Tilt steering wheel, manual$150$150      
Tilt/telescoping steering wheel, power  $350$350$350$350$350$350
Universal garage door opener  $100$100$100$100$100$100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0$0$0$0$0
Driver drowsiness monitor  $150$150$150$150$150$150
Full-size spare tire$225$225      
Hill descent control   $250    
Knee airbag, driver  $75$75$75$75$75$75
Knee airbag, passenger  $75$75$75$75$75$75
Obstacle detection, front  $150$150$150$150$150$150
Obstacle detection, rear  $250$250$250$250$250$250
Radar- or camera-based collision preparation system  $0$0$0$0$0$0
Rearview camera  $200$200$200$200$200$200
Roll bar$200$200      
Rollover sensor  $50$50$50$50$50$50
Side curtain airbags  $350$350$350$350$350$350
Tires, run-flat  $150$150$150$150$150 
Cargo Management 
Air-conditioned storage compartment  $50$50$50$50$50$50
Rear seat pass-through     $100$100$100
Ski sack     $50$50$50
Climate Control 
Automatic air recirculation  $100$100$100$100$100$100
Automatic climate control, front  $200$200$200$200$200$200
Dual-zone climate control  $125$125$125$125$125$125
Heated windshield washer nozzles  $15$15$15$15$15$15
Interior air filter  $0$0$0$0$0$0
Rain-sensing wipers  $175$175$175$175$175$175
Rear air vents with automatic controls  $250$250$250$250$250$250
Rear defrost  $200$200$200$200$200$200
Rear dual-zone climate control  $125$125$125$125$125$125
Residual heat  $50$50$50$50$50$50
Variable intermittent wipers$75$75      
Wiper de-icer  $25$25$25$25$25$25
Drivetrain 
Heavy-duty front axle (optional) $0      
Limited-slip rear differential $300      
Lockable front differential $150      
Lockable rear differential $150      
Engine / Motor 
Automatic start / stop  $150$150$150$150$150$150
Raised top speed limiter       $0
Regenerative braking  $0$0$0$0$0$0
Exterior 
Bright-finished exhaust tip(s)  $25$25$25$25$25$25
Deep-tinted rear windows$275$275      
Externally-mounted spare$0$0      
Laminated front side windows      $200 
Laminated rear side windows      $100 
Rear spoiler       $200
Removable soft top$2000$2000      
Skid plates$150$150      
Sunroof  $900$900$900$900$900$900
Tow hook(s), front$40$40      
Tow hook(s), rear$25$25      
Tubular side steps$350       
Infotainment 
App support  $0$0$0$0$0$0
Audio controls on steering wheel  $125$125$125$125$125$125
Bluetooth audio streaming  $25$25$25$25$25$25
CD changer, remote      $200$200
Concierge Services - 3 year subscription    $150 $150$150
Handwriting recognition  $200$200$200$200$200$200
HD radio  $50$50$50$50$50$50
In-vehicle Internet  $150$150$150$150$150$150
Off-road navigation system$0$0      
S Voice support  $0$0$0$0$0$0
Siri Eyes Free support  $0$0$0$0$0$0
Surround sound    $250 $250$250
Telematics service, such as OnStar  $200$200$200$200$200$200
Traffic + travel information  $25$25$25$25$25$25
Traffic information$25$25      
Voice control for external devices  $0$0$0$0$0$0
Voice control for nav and audio  $100$100$100$100$100$100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75$75$75$75$75$75
Auto-dimming headlights    $200 $200$200
Auto-dimming passenger-side mirror  $75$75$75$75$75$75
Auto-dimming rearview mirror  $150$150$150$150$150$150
Automatic headlights  $125$125$125$125$125$125
Cornering lights  $50$50$50$50$50$50
Head-up display (HUD)    $350 $350$350
Headlight washers  $50$50$50$50$50$50
Heated mirrors  $25$25$25$25$25$25
Illuminated vanity mirrors, rear seat  $100$100$100$100$100$100
Illuminated visor mirror, driver  $50$50$50$50$50$50
Illuminated visor mirror, passenger  $50$50$50$50$50$50
Interior ambient lighting, configurable  $150$150$150$150$150$150
Large color reconfigurable instrument cluster display  $250$250$250$250$250 
Large energy flow and fuel economy display     $25  
LED headlights    $1000 $1000$1000
Mirror tilt-down in reverse  $25$25$25$25$25$25
Power mirrors  $150$150$150$150$150$150
Power-folding mirrors  $50$50$50$50$50$50
Steering-linked headlights  $150$150$150$150$150$150
Turn signals on or near mirrors  $25$25$25$25$25$25
Xenon HID headlights  $500$500 $500  
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50$50$50$50
Ceramic controls      $0$0
Cooled or ventilated front seats      $300$300
Cooled or ventilated second row seats      $200 
Door sill trim plates  $100$100$100$100$100$100
Folding second row seats$300$300      
Heated front seats  $200$200$200$200$200$200
Heated second row seats      $200$200
Leather door panel trim  $250$250$250$250$250$250
Manual height adjuster, driver seat$50$50      
Massage, driver seat      $100$100
Massage, passenger seat      $100$100
Memory system, driver seat  $200$200$200$200$200$200
Memory system, passenger seat    $150 $150$150
Power 4-way lumbar adjuster, driver seat  $150$150$150$150$150$150
Power 4-way lumbar adjuster, passenger seat  $150$150$150$150$150$150
Power 4-way lumbar adjuster, second row seats      $225 
Power fore-aft adjuster, driver seat  $100$100$100$100$100$100
Power fore-aft adjuster, passenger seat  $100$100$100$100$100$100
Power headrest height adjuster, driver seat  $50$50$50$50$50$50
Power headrest height adjuster, passenger seat  $50$50$50$50$50$50
Power headrest height adjuster, second row seats      $75 
Power height adjuster, driver seat  $100$100$100$100$100$100
Power height adjuster, passenger seat  $100$100$100$100$100$100
Power recliner, driver seat  $100$100$100$100$100$100
Power recliner, passenger seat  $100$100$100$100$100$100
Power recliner, second row seats      $150 
Power seatback bolsters, driver seat    $100 $100$100
Power seatback bolsters, passenger seat    $100 $100$100
Power thigh support length adjuster, driver seat    $100 $100$100
Power thigh support length adjuster, passenger seat    $100 $100$100
Power tilt adjuster, driver seat  $100$100$100$100$100$100
Power tilt adjuster, passenger seat  $100$100$100$100$100$100
Power tilt adjuster, second row seats      $150 
Power upper seatback recliner, driver seat    $100 $100$100
Power upper seatback recliner, passenger seat    $100 $100$100
Power upper seatback recliner, second row seats      $150 
Synthetic suede headliner      $650$650
Upholstered instrument panel  $300$300 $300  
Upholstered instrument panel, leather    $1000 $1000$1000
Wood trim  $300$300$300$300$300$300
Suspension, Wheels, and Tires 
Active stabilizer bars      $500$500
Active steering      $1000 
Adaptive dampers - electrical  $500$500$500$500$500$500
All-terrain tires$0$0      
Alloy wheels$350 $350$350$350$350$350$350
Disconnectable stabilizer bars $350      
Electronic systems calibration selector  $200$200$200$200$200$200
Machined alloy wheels $350      
Off-road suspension (upgrade) $0      
Rear air springs, auto-leveling  $350$350$350$350$350$350
Rear wheel steering      $1500 
Sport suspension (upgrade)       $0
White-letter tires$0$0      
Transmission 
Steering-wheel-mounted transmission controls       $100
Total Value of Features$5,015$6,665$12,905$14,855$16,455$13,080$22,855$19,005
Value of Feature Adjustments$0$1,650$7,890$9,840$11,440$8,065$17,840$13,990
Value of Feature Adjustments0-1,550-7,335-9,142-10,619-7,492-16,524-12,951

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Specifications Comparison: Jeep Wrangler vs. BMW 7-Series

Model Year20102015
ModelWrangler7-Series
Body4dr SUV4dr Sedan, ext.
Wheelbase116.0 in126.4 in
Length184.4 in205.3 in
Width73.9 in74.9 in
Height72.3 in58.7 in
Curb Weight4,181 lb.4,351 lb.
Fuel Capacity21.6 gal.21.7 gal.
Row 1 Headroom41.3 in40.8 in
Row 1 Shoulder Room55.8 in59.2 in
Row 1 Hip Room55.6 in0.0 in
Row 1 Legroom41.0 in41.2 in
Row 2 Headroom40.3 in38.9 in
Row 2 Shoulder Room56.8 in57.6 in
Row 2 Hip Room56.7 in0.0 in
Row 2 Legroom37.2 in44.3 in
Cargo Volume,
Minimum
46.4 ft317.7 ft3
Cargo Volume,
Maximum
82.0 ft317.7 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0No
Media drive, large15Yes
USB port25Yes
Total Requested765100%
Total Not Requested00%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0No
Media drive, large15Yes
USB port25Yes
Total Requested765100%
Total Not Requested00%

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