Jeep Wrangler Jeep Wrangler 2012 BMW 7-Series BMW 7-Series 2008

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Jeep Wrangler vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $35,065

Jeep Wrangler Unlimited Sahara   
Difference: $46,255

Lowest Total Invoice: $32,975

Jeep Wrangler Unlimited Sahara   
Difference: $42,080

Calculate Payments

  Down Payment Interest Rate Term
Model Year2012201220082008
ModelWranglerWrangler7-Series7-Series
TrimUnlimited SaharaUnlimited Rubicon750Li760Li
Body4dr SUV4dr SUV4dr Sedan, ext.4dr Sedan, ext.
Base Price $30,745 $33,570 $79,900 $124,100
Base Invoice $29,028 $31,599 $73,690 $114,350
Media Center 730N 1,845 1,845    
Automatic climate control, front 155 155    
Front side airbags 495 495    
Leather seating surfaces 900 900    
Satellite radio - one year subscription     595 595
Media Center 730N 1,642 1,642    
Automatic climate control, front 138 138    
Front side airbags 441 441    
Leather seating surfaces 801 801    
Satellite radio - one year subscription     540 540
Options (change) 3,395 3,395 595 595
Options (change) 3,022 3,022 540 540
Destination 925 925 825 825
Gas Tax 0 0 0 1,700
Total Price $35,065 $37,890 $81,320 $127,220
Total Invoice $32,975 $35,546 $75,055 $117,415

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Jeep Wrangler vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara
TrueDelta Adjusted Price Difference: $41,905
TrueDelta Adjusted Invoice Difference: $38,065
Model Year2012201220082008
ModelWranglerWrangler7-Series7-Series
TrimUnlimited SaharaUnlimited Rubicon750Li760Li
Body4dr SUV4dr SUV4dr Sedan, ext.4dr Sedan, ext.
Engine285hp V6285hp V6360hp V8438hp V12
TransmissionM6M6T6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7200, 10420, 13
Tire (rear if not all the same)255/70-18255/75-17245/50-18245/45-19
Total Price$35,065$37,890$81,320$127,220
Adjustments for Features0-600-4,350-10,250
Feature-Adjusted Total Price$35,065$37,290$76,970$116,970
Cost Above Minimum$0$2,225$0$40,000
Total Invoice$32,975$35,546$75,055$117,415
Adjustments for Features0-563-4,015-9,460
Feature-Adjusted Total Invoice$32,975$34,983$71,040$107,955
Cost Above Minimum$0$2,008$0$36,915

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Features Comparison: Jeep Wrangler vs. BMW 7-Series

Model Year2012201220082008
ModelWranglerWrangler7-Series7-Series
TrimUnlimited SaharaUnlimited Rubicon750Li760Li
Body4dr SUV4dr SUV4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
6-speed manual$150$150  
6-speed manually-shiftable automatic  $1100$1100
4WD, part-time w/low range$1700$1700  
RWD  $0$0
Accessories 
AC power outlet$100$100  
Heated steering wheel   $100
Integrated hands-free telephone  $500$500
Power door closers   $300
Power trunk closer   $350
Remote window/roof operation  $15$15
Sunshade, rear, power   $225
Sunshades, second row, power   $225
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, power  $350$350
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0
Hill descent control$250$250  
Knee airbag, driver  $75$75
Knee airbag, passenger  $75$75
Obstacle detection, front  $150$150
Obstacle detection, rear  $250$250
Roll bar$200$200  
Side curtain airbags  $350$350
Cargo Management 
Air-conditioned storage compartment  $50$50
Console with shifter$150$150  
Console without shifter  $150$150
Rear seat pass-through   $100
Ski sack   $50
Climate Control 
Automatic air recirculation  $100$100
Dual-zone climate control  $125$125
Heated windshield washer nozzles  $15$15
Interior air filter  $0$0
Rain-sensing wipers  $175$175
Rear air vents with manual controls  $150$150
Rear defrost  $200$200
Rear dual-zone climate control  $125$125
Residual heat  $50$50
Variable intermittent wipers$75$75  
Wiper de-icer  $25$25
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Exterior 
Deep-tinted rear windows$275$275  
Externally-mounted spare$0$0  
Removable soft top$2000$2000  
Skid plates$150$150  
Sunroof  $900$900
Tow hook(s), front$40$40  
Tow hook(s), rear$25$25  
Tubular side steps$350   
Infotainment 
Audio controls on steering wheel  $125$125
Bluetooth audio streaming$25$25  
CD changer, in-dash   $325
CD player$125$125$125 
DVD-compatible player$0$0  
Media drive$15$15  
MP3-compatible player$50$50 $50
Surround sound   $250
Telematics service, such as OnStar  $200$200
Traffic + travel information$25$25  
USB port$25$25  
Voice control for external devices$0$0  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75$75
Auto-dimming passenger-side mirror  $75$75
Auto-dimming rearview mirror  $150$150
Automatic headlights  $125$125
Fog light, rear  $100$100
Headlight washers  $50$50
Illuminated vanity mirrors, rear seat  $100$100
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Interior ambient lighting  $150$150
Mirror tilt-down in reverse  $25$25
Power mirrors  $150$150
Power-folding mirrors  $50$50
Steering-linked headlights  $150$150
Turn signals on or near mirrors  $25$25
Xenon HID headlights  $500$500
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Cooled or ventilated front seats   $300
Cooled or ventilated second row seats   $200
Folding second row seats$300$300  
Heated second row seats   $200
Leather door panel trim  $250$250
Manual height adjuster, driver seat$50$50  
Massage, driver seat   $100
Memory system, driver seat  $200$200
Memory system, passenger seat  $150$150
Power 4-way lumbar adjuster, driver seat  $150$150
Power 4-way lumbar adjuster, passenger seat  $150$150
Power 4-way lumbar adjuster, second row seats   $225
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power headrest height adjuster, driver seat  $50$50
Power headrest height adjuster, passenger seat  $50$50
Power headrest height adjuster, second row seats   $75
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power recliner, second row seats   $150
Power seat belt height adjusters, front row  $25$25
Power seatback bolsters, driver seat  $100$100
Power seatback bolsters, passenger seat  $100$100
Power thigh support length adjuster, driver seat  $100$100
Power thigh support length adjuster, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Power tilt adjuster, second row seats   $150
Power upper seatback recliner, driver seat  $100$100
Power upper seatback recliner, passenger seat  $100$100
Power upper seatback recliner, second row seats   $150
Synthetic suede headliner   $650
Upholstered instrument panel, leather   $1000
Wood trim  $300$300
Suspension, Wheels, and Tires 
Active stabilizer bars  $500$500
Adaptive dampers - electrical   $500
All-terrain tires$0$0  
Alloy wheels$350 $350$350
Disconnectable stabilizer bars $350  
Machined alloy wheels $350  
Off-road suspension (upgrade) $0  
Rear air springs, auto-leveling   $350
White-letter tires$0$0  
Total Value of Features$6,580$7,180$10,930$16,830
Value of Feature Adjustments$0$600$4,350$10,250
Value of Feature Adjustments0-563-4,015-9,460

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Specifications Comparison: Jeep Wrangler vs. BMW 7-Series

Model Year20122008
ModelWrangler7-Series
Body4dr SUV4dr Sedan, ext.
Wheelbase116.0 in123.2 in
Length184.4 in203.9 in
Width73.9 in74.9 in
Height72.3 in58.7 in
Curb Weight4,076 lb.4,553 lb.
Fuel Capacity21.6 gal.23.3 gal.
Row 1 Headroom41.3 in39.2 in
Row 1 Shoulder Room55.8 in59.3 in
Row 1 Hip Room55.6 in0.0 in
Row 1 Legroom41.0 in41.3 in
Row 2 Headroom40.3 in38.5 in
Row 2 Shoulder Room56.8 in58.9 in
Row 2 Hip Room56.7 in0.0 in
Row 2 Legroom37.2 in43.4 in
Cargo Volume,
Minimum
46.4 ft318.0 ft3
Cargo Volume,
Maximum
82.0 ft318.0 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Voice control for nav and audio100Yes
Traffic + travel information25No
Bluetooth cell phone link100Yes
Voice control for external devices0No
USB port25No
Bluetooth audio streaming25No
Navigation system600Yes
DVD-compatible player0No
Media drive, large15No
Total Requested80090%
Total Not Requested9010%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Voice control for nav and audio100Yes
Traffic + travel information25No
Bluetooth cell phone link100Yes
Voice control for external devices0No
USB port25No
Bluetooth audio streaming25No
Navigation system600Yes
DVD-compatible player0No
Media drive, large15No
Total Requested80090%
Total Not Requested9010%

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