| 1 | 0 | 3 | 4 | 3 | 4 |
Jeep Wrangler vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Jeep Wrangler vs. Ford Taurus Invoice Comparison
Lowest Total Price: $31,385 Jeep Wrangler Unlimited Sahara | |||||
| Difference: $1,495 | |||||
Lowest Total Invoice: $29,591 Jeep Wrangler Unlimited Sahara | |||||
| Difference: $708 | |||||
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| Model Year | 2010 | 2010 | 2013 | 2013 | 2013 |
| Model | Wrangler | Wrangler | Taurus | Taurus | Taurus |
| Trim | Unlimited Sahara | Unlimited Rubicon | SEL | Limited | SHO |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $27,730 | $32,050 | $28,900 | $33,100 | $39,300 |
| Base Invoice | $26,254 | $30,186 | $26,660 | $30,535 | $36,254 |
| Media Center 730N | 1,550 | 1,550 | |||
| Front side airbags | 490 | 490 | |||
| Ashtray and lighter (optional) | 30 | 30 | 95 | 95 | 95 |
| Remote start | 185 | 185 | |||
| Leather seating surfaces | 650 | 650 | 1,495 | ||
| Navigation system | 795 | 795 | 795 | ||
| Package 201A | 800 | ||||
| Media Center 730N | 1,380 | 1,380 | |||
| Front side airbags | 436 | 436 | |||
| Ashtray and lighter (optional) | 27 | 27 | 85 | 85 | 85 |
| Remote start | 165 | 165 | |||
| Leather seating surfaces | 579 | 579 | 1,335 | ||
| Navigation system | 710 | 710 | 710 | ||
| Package 201A | 714 | ||||
| Options (change) | 2,905 | 2,905 | 3,185 | 890 | 890 |
| Options (change) | 2,587 | 2,587 | 2,844 | 795 | 795 |
| Destination | 750 | 750 | 795 | 795 | 795 |
| Total Price | $31,385 | $35,705 | $32,880 | $34,785 | $40,985 |
| Total Invoice | $29,591 | $33,523 | $30,299 | $32,125 | $37,844 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Jeep Wrangler dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Jeep Wrangler vs. Ford Taurus
| Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara | |||||
| TrueDelta Adjusted Price Difference: $770 | |||||
| TrueDelta Adjusted Invoice Difference: $40 | |||||
| Model Year | 2010 | 2010 | 2013 | 2013 | 2013 |
| Model | Wrangler | Wrangler | Taurus | Taurus | Taurus |
| Trim | Unlimited Sahara | Unlimited Rubicon | SEL | Limited | SHO |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 202hp V6 | 202hp V6 | 288hp V6 | 288hp V6 | 365hp V6 |
| Transmission | A4 | M6 | T6 | T6 | T6 |
| Drivetrain | RWD | 4WD, PT w/4L | FWD | FWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 368, 7 | 368, 7 | ?, 7 | ?, 7 | ?, 7 |
| Tire (rear if not all the same) | 255/70-18 | 255/75-17 | 235/55-18 | 255/45-19 | 255/45-19 |
| Total Price | $31,385 | $35,705 | $32,880 | $34,785 | $40,985 |
| Adjustments for Features | 0 | -1,650 | -725 | -1,615 | -4,740 |
| Feature-Adjusted Total Price | $31,385 | $34,055 | $32,155 | $33,170 | $36,245 |
| Cost Above Minimum | $0 | $2,670 | $0 | $1,015 | $4,090 |
| Total Invoice | $29,591 | $33,523 | $30,299 | $32,125 | $37,844 |
| Adjustments for Features | 0 | -1,549 | -668 | -1,492 | -4,377 |
| Feature-Adjusted Total Invoice | $29,591 | $31,974 | $29,631 | $30,633 | $33,467 |
| Cost Above Minimum | $0 | $2,383 | $0 | $1,002 | $3,836 |
Features Comparison: Jeep Wrangler vs. Ford Taurus
| Model Year | 2010 | 2010 | 2013 | 2013 | 2013 |
| Model | Wrangler | Wrangler | Taurus | Taurus | Taurus |
| Trim | Unlimited Sahara | Unlimited Rubicon | SEL | Limited | SHO |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 4-speed automatic | $800 | ||||
| 6-speed manual | $150 | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| RWD | $0 | ||||
| 4WD, part-time w/low range | $1700 | ||||
| FWD | $0 | $0 | |||
| AWD | $1700 | ||||
| Accessories | |||||
| Keyless entry keypad | $50 | $50 | $50 | ||
| Power-adjustable pedals | $125 | ||||
| Proximity key | $250 | ||||
| Tilt steering wheel, manual | $150 | $150 | |||
| Tilt/telescoping steering wheel, manual | $250 | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | ||||
| Universal garage door opener | $100 | $100 | |||
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | $25 | ||
| Curve control | $50 | $50 | $50 | ||
| Full-size spare tire | $225 | $225 | |||
| Obstacle detection, rear | $250 | $250 | $250 | ||
| Rearview camera | $200 | $200 | |||
| Roll bar | $200 | $200 | |||
| Rollover sensor | $50 | $50 | $50 | ||
| Safety key | $5 | $5 | $5 | ||
| Side curtain airbags | $350 | $350 | $350 | ||
| Temporary spare tire | $150 | $150 | $150 | ||
| Torque vectoring, brake-based | $100 | $100 | $100 | ||
| Vehicle health reports | $0 | $0 | $0 | ||
| Cargo Management | |||||
| Cargo net | $40 | $40 | |||
| Overhead sunglass holder | $25 | $25 | $25 | ||
| Climate Control | |||||
| Automatic climate control, front | $200 | $200 | $200 | ||
| Dual-zone climate control | $125 | $125 | $125 | ||
| Interior air filter | $0 | $0 | $0 | ||
| Rear air vents | $100 | $100 | $100 | ||
| Rear defrost | $200 | $200 | $200 | ||
| Drivetrain | |||||
| Heavy-duty front axle (optional) | $0 | ||||
| Limited-slip rear differential | $300 | ||||
| Lockable front differential | $150 | ||||
| Lockable rear differential | $150 | ||||
| Exterior | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
| Deep-tinted rear windows | $275 | $275 | |||
| Externally-mounted spare | $0 | $0 | |||
| Rear spoiler | $200 | ||||
| Removable soft top | $2000 | $2000 | |||
| Skid plates | $150 | $150 | |||
| Tow hook(s), front | $40 | $40 | |||
| Tow hook(s), rear | $25 | $25 | |||
| Tubular side steps | $350 | ||||
| Infotainment | |||||
| Audio controls on steering wheel | $125 | $125 | $125 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | ||
| DVD-compatible player | $0 | $0 | |||
| Media drive | $15 | $15 | |||
| Navigation, turn-by-turn | $25 | $25 | $25 | ||
| Off-road navigation system | $0 | $0 | |||
| Satellite radio | $200 | $200 | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |||
| SD Card slot | $25 | $25 | $25 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | ||
| Traffic + travel information | $25 | $25 | $25 | ||
| Traffic information | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | $0 | ||
| Voice control for nav and audio | $100 | $100 | $100 | ||
| Wi-Fi hotspot capability | $0 | $0 | $0 | ||
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming driver-side mirror | $75 | ||||
| Auto-dimming rearview mirror | $150 | $150 | $150 | ||
| Automatic headlights | $125 | $125 | $125 | ||
| Fog lights | $125 | $125 | |||
| Heated mirrors | $25 | $25 | $25 | ||
| Illuminated visor mirror, driver | $50 | $50 | $50 | ||
| Illuminated visor mirror, passenger | $50 | $50 | $50 | ||
| Interior ambient lighting | $150 | $150 | |||
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | ||
| Power mirrors | $150 | $150 | $150 | ||
| Spotter mirror(s) | $50 | $50 | $50 | ||
| Xenon HID headlights | $500 | ||||
| Seats and Interior Trim | |||||
| Center armrest(s), second row | $50 | $50 | $50 | ||
| Door sill trim plates | $100 | $100 | |||
| Heated front seats | $200 | ||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | $50 | |||
| Manual lumbar adjuster, driver seat | $50 | ||||
| Manual lumbar adjuster, passenger seat | $50 | ||||
| Memory system, driver seat | $200 | $200 | |||
| Metal pedals | $75 | ||||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | ||
| Power height adjuster, driver seat | $100 | $100 | $100 | ||
| Power height adjuster, passenger seat | $100 | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | |||
| Power lumbar adjuster, passenger seat | $100 | $100 | |||
| Power recliner, driver seat | $100 | $100 | |||
| Power recliner, passenger seat | $100 | $100 | |||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | ||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | ||
| Synthetic suede inserts in leather seating surfaces | $0 | ||||
| Wood/leather-wrapped steering wheel | $150 | ||||
| Suspension, Wheels, and Tires | |||||
| All-terrain tires | $0 | $0 | |||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Disconnectable stabilizer bars | $350 | ||||
| Machined alloy wheels | $350 | ||||
| Off-road suspension (upgrade) | $0 | ||||
| Sport suspension (upgrade) | $0 | ||||
| White-letter tires | $0 | $0 | |||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $5,180 | $6,830 | $5,905 | $6,795 | $9,920 |
| Value of Feature Adjustments | $0 | $1,650 | $725 | $1,615 | $4,740 |
| Value of Feature Adjustments | 0 | -1,549 | -668 | -1,492 | -4,377 |
Specifications Comparison: Jeep Wrangler vs. Ford Taurus
| Model Year | 2010 | 2013 |
| Model | Wrangler | Taurus |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 116.0 in | 112.9 in |
| Length | 184.4 in | 202.9 in |
| Width | 73.9 in | 76.2 in |
| Height | 72.3 in | 60.7 in |
| Curb Weight | 4,181 lb. | 3,970 lb. |
| Fuel Capacity | 21.6 gal. | 20.0 gal. |
| Row 1 Headroom | 41.3 in | 39.0 in |
| Row 1 Shoulder Room | 55.8 in | 57.9 in |
| Row 1 Hip Room | 55.6 in | 56.3 in |
| Row 1 Legroom | 41.0 in | 41.9 in |
| Row 2 Headroom | 40.3 in | 37.8 in |
| Row 2 Shoulder Room | 56.8 in | 56.9 in |
| Row 2 Hip Room | 56.7 in | 55.8 in |
| Row 2 Legroom | 37.2 in | 38.1 in |
| Cargo Volume, Minimum | 46.4 ft3 | 20.1 ft3 |
| Cargo Volume, Maximum | 82.0 ft3 | 20.1 ft3 |
Option Package Details
Jeep Wrangler Unlimited Sahara
| Media Center 730N | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| DVD-compatible player | 0 | No |
| Traffic information | 25 | Yes |
| Off-road navigation system | 0 | No |
| Media drive, large | 15 | No |
| USB port | 25 | Yes |
| Total Requested | 750 | 98% |
| Total Not Requested | 15 | 2% |
Option Package Details
Jeep Wrangler Unlimited Rubicon
| Media Center 730N | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| DVD-compatible player | 0 | No |
| Traffic information | 25 | Yes |
| Off-road navigation system | 0 | No |
| Media drive, large | 15 | No |
| USB port | 25 | Yes |
| Total Requested | 750 | 98% |
| Total Not Requested | 15 | 2% |
Option Package Details
Ford Taurus SEL
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | No |
| Traffic + travel information | 25 | No |
| Total Requested | 600 | 86% |
| Total Not Requested | 100 | 14% |
| Package 201A | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Unbranded, 7 speakers | 350 | No |
| Large color reconfigurable instrument cluster display | 250 | No |
| A/V input jacks | 25 | No |
| SD Card slot | 25 | No |
| Wi-Fi hotspot capability | 0 | No |
| Traffic + travel information | 25 | No |
| Navigation, turn-by-turn | 25 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 950 | 100% |
| Leather seating surfaces | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Heated front seats | 200 | No |
| Total Requested | 900 | 82% |
| Total Not Requested | 200 | 18% |
Option Package Details
Ford Taurus Limited
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | No |
| Total Requested | 600 | 89% |
| Total Not Requested | 75 | 11% |
Option Package Details
Ford Taurus SHO
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | No |
| Total Requested | 600 | 89% |
| Total Not Requested | 75 | 11% |
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