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2010 Jeep Wrangler vs. 2007 Jeep Wrangler Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2010 Jeep Wrangler vs. 2007 Jeep Wrangler Invoice Comparison

Lowest Total Price: $34,255

2007 Jeep Wrangler Unlimited Rubicon   
Difference: $1,760

Lowest Total Invoice: $31,151

2007 Jeep Wrangler Unlimited Rubicon   
Difference: $2,646

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  Down Payment Interest Rate Term
Model Year20102007
ModelWranglerWrangler
TrimUnlimited RubiconUnlimited Rubicon
Body4dr SUV4dr SUV
Base Price $32,050 $29,240
Base Invoice $30,186 $26,659
Class II trailer hitch 270 220
Media Center 730N 1,550  
Locking fuel filler cap 15 15
Ashtray and lighter (optional) 30 30
Engine-block heater 35 35
Front side airbags 490 490
4-speed automatic 825 825
Power Convenience Group   800
MyGig Infotainment System with nav   1,590
Deep-tinted rear windows   300
Floor mats   50
Class II trailer hitch 240 194
Media Center 730N 1,380  
Locking fuel filler cap 13 13
Ashtray and lighter (optional) 27 26
Engine-block heater 31 31
Front side airbags 436 431
4-speed automatic 734 726
Power Convenience Group   704
MyGig Infotainment System with nav   1,399
Deep-tinted rear windows   264
Floor mats   44
Options (change) 3,215 4,355
Options (change) 2,861 3,832
Destination 750 660
Total Price $36,015 $34,255
Total Invoice $33,797 $31,151

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: 2010 Jeep Wrangler vs. 2007 Jeep Wrangler

Lowest Adjusted Price and Invoice: 2007 Jeep Wrangler Unlimited Rubicon
TrueDelta Adjusted Price Difference: $1,660
TrueDelta Adjusted Invoice Difference: $2,552
Model Year20102007
ModelWranglerWrangler
TrimUnlimited RubiconUnlimited Rubicon
Body4dr SUV4dr SUV
Engine202hp V6202hp V6
TransmissionA4A4
Drivetrain4WD, PT w/4L4WD, PT w/4L
EPA Fuel Economy (city/highway)15/19 MPG16/19 MPG
Audio (watts, speakers)368, 7368, 7
Tire (rear if not all the same)255/75-17255/75-17
Total Price$36,015$34,255
Adjustments for Features-1000
Feature-Adjusted Total Price$35,915$34,255
Total Invoice$33,797$31,151
Adjustments for Features-940
Feature-Adjusted Total Invoice$33,703$31,151

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Features Comparison: 2010 Jeep Wrangler vs. 2007 Jeep Wrangler

Model Year20102007
ModelWranglerWrangler
TrimUnlimited RubiconUnlimited Rubicon
Body4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800$800
4WD, part-time w/low range$1700$1700
Brakes, Airbags, and Other Safety 
Tire-pressure monitor$75 
Trailer sway control$25 
Infotainment 
Bluetooth cell phone link$100 
Seats and Interior Trim 
Stain-resistant fabric $100
Suspension, Wheels, and Tires 
Alloy wheels $350
Machined alloy wheels$350 
White-letter tires$0 
Total Value of Features$3,050$2,950
Value of Feature Adjustments$100$0
Value of Feature Adjustments-940

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See a complete comparison of 2010 Jeep Wrangler vs. 2007 Jeep Wrangler features.

Specifications Comparison: 2010 Jeep Wrangler vs. 2007 Jeep Wrangler

Model Year20102007
ModelWranglerWrangler
Body4dr SUV4dr SUV
Wheelbase116.0 in116.0 in
Length184.4 in184.4 in
Width73.9 in73.9 in
Height72.3 in72.3 in
Curb Weight4,220 lb.4,220 lb.
Fuel Capacity21.6 gal.21.6 gal.
Row 1 Headroom41.3 in41.3 in
Row 1 Shoulder Room55.8 in55.8 in
Row 1 Hip Room55.6 in55.6 in
Row 1 Legroom41.0 in41.0 in
Row 2 Headroom40.3 in40.3 in
Row 2 Shoulder Room56.8 in56.8 in
Row 2 Hip Room56.7 in56.7 in
Row 2 Legroom37.2 in37.2 in
Cargo Volume,
Minimum		46.4 ft346.4 ft3
Cargo Volume,
Maximum		82.0 ft382.0 ft3

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See a complete comparison of 2010 Jeep Wrangler vs. 2007 Jeep Wrangler specs.

Option Package Details
2010 Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100No
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0Yes
Media drive, large15Yes
USB port25No
Total Requested64084%
Total Not Requested12516%

Option Package Details
2007 Jeep Wrangler Unlimited Rubicon

Class II trailer hitch
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (4 wire)125Yes
Total Requested325100%
Total Not Requested00%
Power Convenience Group
FeatureValueRequested?
Power front side windows250Yes
Power locks275Yes
Remote keyless entry225Yes
Alarm100Yes
Power rear side windows200Yes
Total Requested1050100%
Total Not Requested00%
MyGig Infotainment System with nav
FeatureValueRequested?
Navigation system600Yes
Satellite radio200Yes
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0Yes
Media drive, large15Yes
Total Requested840100%
Total Not Requested00%

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