2010 Jeep Wrangler Jeep Wrangler 2010 2017 Jeep Wrangler Jeep Wrangler 2017
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2010 Jeep Wrangler vs. 2017 Jeep Wrangler Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2010 Jeep Wrangler vs. 2017 Jeep Wrangler Invoice Comparison

Lowest Total Price: $36,010

2010 Jeep Wrangler Unlimited Rubicon   
Difference: $6,685

Lowest Total Invoice: $33,794

2010 Jeep Wrangler Unlimited Rubicon   
Difference: $6,641

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  Down Payment Interest Rate Term
Model Year20102017
ModelWranglerWrangler
TrimUnlimited RubiconUnlimited Rubicon
Body4dr SUV4dr SUV
Base Price $32,050 $37,445
Base Invoice $30,186 $35,639
Media Center 730N 1,550  
Class II trailer hitch 270 495
Ashtray and lighter (optional) 30 30
Engine-block heater 35 95
Front side airbags 490 495
Remote start 185 495
Leather seating surfaces 650 1,350
Media Center 430N   1,195
Media Center 730N 1,380  
Class II trailer hitch 240 441
Ashtray and lighter (optional) 27 27
Engine-block heater 31 85
Front side airbags 436 441
Remote start 165 441
Leather seating surfaces 579 1,202
Media Center 430N   1,064
Options (change) 3,210 4,155
Options (change) 2,858 3,701
Destination 750 1,095
Total Price $36,010 $42,695
Total Invoice $33,794 $40,435

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: 2010 Jeep Wrangler vs. 2017 Jeep Wrangler

Lowest Adjusted Price and Invoice: 2010 Jeep Wrangler Unlimited Rubicon
TrueDelta Adjusted Price Difference: $4,885
TrueDelta Adjusted Invoice Difference: $4,936
Model Year20102017
ModelWranglerWrangler
TrimUnlimited RubiconUnlimited Rubicon
Body4dr SUV4dr SUV
Engine202hp V6285hp V6
TransmissionM6M6
Drivetrain4WD, PT w/4L4WD, PT w/4L
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)368, 7?, 8
Tire (rear if not all the same)255/75-17255/75-17
Total Price$36,010$42,695
Adjustments for Features0-1,800
Feature-Adjusted Total Price$36,010$40,895
Total Invoice$33,794$40,435
Adjustments for Features0-1,705
Feature-Adjusted Total Invoice$33,794$38,730

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Features Comparison: 2010 Jeep Wrangler vs. 2017 Jeep Wrangler

Model Year20102017
ModelWranglerWrangler
TrimUnlimited RubiconUnlimited Rubicon
Body4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150
4WD, part-time w/low range$1700$1700
Accessories 
AC power outlet $100
Brakes, Airbags, and Other Safety 
Hill descent control $250
Exterior 
Rock rails $200
Infotainment 
Bluetooth cell phone link$100 
Off-road navigation system$0 
Traffic information$25 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150
Heated mirrors $25
LED headlights $1000
Seats and Interior Trim 
Heated front seats $200
Total Value of Features$1,975$3,775
Value of Feature Adjustments$0$1,800
Value of Feature Adjustments0-1,705

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See a complete comparison of 2010 Jeep Wrangler vs. 2017 Jeep Wrangler features.

Specifications Comparison: 2010 Jeep Wrangler vs. 2017 Jeep Wrangler

Model Year20102017
ModelWranglerWrangler
Body4dr SUV4dr SUV
Wheelbase116.0 in116.0 in
Length184.4 in184.4 in
Width73.9 in73.9 in
Height72.3 in72.3 in
Curb Weight4,181 lb.4,076 lb.
Fuel Capacity21.6 gal.21.6 gal.
Row 1 Headroom41.3 in41.3 in
Row 1 Shoulder Room55.8 in55.8 in
Row 1 Hip Room55.6 in55.6 in
Row 1 Legroom41.0 in41.0 in
Row 2 Headroom40.3 in40.3 in
Row 2 Shoulder Room56.8 in56.8 in
Row 2 Hip Room56.7 in56.7 in
Row 2 Legroom37.2 in37.2 in
Cargo Volume,
Minimum		46.4 ft331.3 ft3
Cargo Volume,
Behind R2		46.431.5 ft3
Cargo Volume,
Maximum		82.0 ft370.6 ft3

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See a complete comparison of 2010 Jeep Wrangler vs. 2017 Jeep Wrangler specs.

Option Package Details
2010 Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100No
DVD-compatible player0Yes
Traffic information25No
Off-road navigation system0No
Media drive, large15Yes
USB port25Yes
Total Requested64084%
Total Not Requested12516%

Option Package Details
2017 Jeep Wrangler Unlimited Rubicon

Class II trailer hitch
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (4 wire)125Yes
Trailer sway control25Yes
Total Requested350100%
Total Not Requested00%
Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200No
Total Requested90082%
Total Not Requested20018%
Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Media drive15Yes
USB port25Yes
Total Requested640100%
Total Not Requested00%

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