2018 Jeep Wrangler Jeep Wrangler 2018 2012 Jeep Wrangler Jeep Wrangler 2012
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2018 Jeep Wrangler vs. 2012 Jeep Wrangler Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2018 Jeep Wrangler vs. 2012 Jeep Wrangler Invoice Comparison

Lowest Total Price: $40,645

2012 Jeep Wrangler Unlimited Rubicon   
Difference: $7,945

Lowest Total Invoice: $37,999

2012 Jeep Wrangler Unlimited Rubicon   
Difference: $7,886

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  Down Payment Interest Rate Term
Model Year20182012
ModelWranglerWrangler
TrimUnlimited RubiconUnlimited Rubicon
Body4dr SUV4dr SUV
Base Price $40,495 $33,570
Base Invoice $38,546 $31,599
Trailer Tow and Heavy Duty Electrical Group 795  
Removable hard top 1,095 735
Cold Weather Group 595  
Electronic Infotainment System Group 1,495  
Ashtray and lighter (optional) 30 30
Body color fascias / fenders (optional) 395 100
Leather seating surfaces 1,495 900
Special roof color 1,000 980
Media Center 730N   1,845
Class II trailer hitch   320
Remote start   495
Automatic climate control, front   155
Front side airbags   495
Engine-block heater   95
Trailer Tow and Heavy Duty Electrical Group 708  
Removable hard top 975 654
Cold Weather Group 530  
Electronic Infotainment System Group 1,331  
Ashtray and lighter (optional) 27 27
Body color fascias / fenders (optional) 352 89
Leather seating surfaces 1,331 801
Special roof color 890 872
Media Center 730N   1,642
Class II trailer hitch   285
Remote start   441
Automatic climate control, front   138
Front side airbags   441
Engine-block heater   85
Options (change) 6,900 6,150
Options (change) 6,144 5,475
Destination 1,195 925
Total Price $48,590 $40,645
Total Invoice $45,885 $37,999

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation 2018 Jeep Wrangler dealer quotes or 2012 Jeep Wrangler dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: 2018 Jeep Wrangler vs. 2012 Jeep Wrangler

Lowest Adjusted Price and Invoice: 2012 Jeep Wrangler Unlimited Rubicon
TrueDelta Adjusted Price Difference: $5,660
TrueDelta Adjusted Invoice Difference: $5,728
Model Year20182012
ModelWranglerWrangler
TrimUnlimited RubiconUnlimited Rubicon
Body4dr SUV4dr SUV
Engine285hp V6285hp V6
TransmissionM6M6
Drivetrain4WD, PT w/4L4WD, PT w/4L
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 8368, 7
Tire (rear if not all the same)285/70-17255/75-17
Total Price$48,590$40,645
Adjustments for Features-2,2850
Feature-Adjusted Total Price$46,305$40,645
Total Invoice$45,885$37,999
Adjustments for Features-2,1580
Feature-Adjusted Total Invoice$43,727$37,999

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Features Comparison: 2018 Jeep Wrangler vs. 2012 Jeep Wrangler

Model Year20182012
ModelWranglerWrangler
TrimUnlimited RubiconUnlimited Rubicon
Body4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150
4WD, part-time w/low range$1700$1700
Accessories 
Auxiliary switches$100 
Heated steering wheel$100 
Remote app$25 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
Hill descent control $250
Rearview camera$200 
Cargo Management 
Trailering equipment (4 wire) $125
Trailering equipment (7 wire)$150 
Climate Control 
Dual-zone climate control$125 
Interior air filter$0 
Engine / Motor 
Automatic start / stop$150 
Exterior 
Rock rails$200 
Tow hook(s), rear$25 
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
Audio controls on steering wheel$125 
CD player $125
DVD-compatible player $0
HD radio$50 
Larger infotainment display$0 
Media drive $15
MP3-compatible player $50
SMS text-to-speech reader$25 
Telematics service, such as OnStar$200 
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150 
Automatic headlights$125 
Compass $0
Illuminated visor mirror, driver$50 
Illuminated visor mirror, passenger$50 
Interior ambient lighting$150 
Large color reconfigurable instrument cluster display$250 
Power mirrors$150 
Seats and Interior Trim 
Manual lumbar adjuster, driver seat$50 
Suspension, Wheels, and Tires 
Machined alloy wheels $350
Polished alloy wheels$350 
White-letter tires $0
Total Value of Features$5,200$2,915
Value of Feature Adjustments$2,285$0
Value of Feature Adjustments-2,1580

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See a complete comparison of 2018 Jeep Wrangler vs. 2012 Jeep Wrangler features.

Specifications Comparison: 2018 Jeep Wrangler vs. 2012 Jeep Wrangler

Model Year20182012
ModelWranglerWrangler
Body4dr SUV4dr SUV
Wheelbase118.4 in116.0 in
Length188.4 in184.4 in
Width73.8 in73.9 in
Height73.6 in72.3 in
Curb Weight4,216 lb.4,076 lb.
Fuel Capacity21.5 gal.21.6 gal.
Row 1 Headroom42.6 in41.3 in
Row 1 Shoulder Room55.7 in55.8 in
Row 1 Hip Room53.9 in55.6 in
Row 1 Legroom41.2 in41.0 in
Row 2 Headroom41.7 in40.3 in
Row 2 Shoulder Room55.7 in56.8 in
Row 2 Hip Room56.7 in56.7 in
Row 2 Legroom38.3 in37.2 in
Cargo Volume,
Minimum		31.7 ft346.4 ft3
Cargo Volume,
Maximum		72.4 ft382.0 ft3

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See a complete comparison of 2018 Jeep Wrangler vs. 2012 Jeep Wrangler specs.

Option Package Details
2018 Jeep Wrangler Unlimited Rubicon

Trailer Tow and Heavy Duty Electrical Group
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (7 wire)150No
Auxiliary switches100No
Total Requested20044%
Total Not Requested25056%
Removable hard top
FeatureValueRequested?
Rear defrost200Yes
Rear wiper175Yes
Removable hard top2800Yes
Liftglass or two-piece tailgate150Yes
Total Requested3325100%
Total Not Requested00%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35Yes
Total Requested38579%
Total Not Requested10021%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150No
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50No
Traffic + travel information25Yes
App support0No
Larger infotainment display0No
Total Requested72564%
Total Not Requested40036%

Option Package Details
2012 Jeep Wrangler Unlimited Rubicon

Class II trailer hitch
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (4 wire)125Yes
Trailer sway control25Yes
Total Requested350100%
Total Not Requested00%
Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Total Requested1100100%
Total Not Requested00%
Media Center 730N
FeatureValueRequested?
Voice control for nav and audio100Yes
Traffic + travel information25Yes
Bluetooth cell phone link100Yes
Voice control for external devices0No
USB port25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
DVD-compatible player0No
Media drive, large15No
Total Requested87598%
Total Not Requested152%
Removable hard top
FeatureValueRequested?
Rear defrost200Yes
Rear wiper175Yes
Removable hard top2800Yes
Liftglass or two-piece tailgate150Yes
Total Requested3325100%
Total Not Requested00%

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