Jeep Wrangler Jeep Wrangler 2010 Kia Sorento Kia Sorento 2020

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Jeep Wrangler vs. Kia Sorento Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Sorento Invoice Comparison

Lowest Total Price: $31,675

Jeep Wrangler Unlimited Sahara   
Difference: $10,850

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102020
ModelWranglerWranglerSorento
TrimUnlimited SaharaUnlimited RubiconSX
Body4dr SUV4dr SUV4dr SUV
Base Price $27,730 $32,050 $40,090
Media Center 730N 1,550 1,550  
Class II trailer hitch 270 270 395
3.73 axle ratio 50    
Front side airbags 490 490  
Remote start 185 185 425
Leather seating surfaces 650 650  
Tubular side steps     495
Media Center 730N 1,380 1,380  
Class II trailer hitch 240 240 327
3.73 axle ratio 45    
Front side airbags 436 436  
Remote start 165 165 353
Leather seating surfaces 579 579  
Tubular side steps     410
Options (change) 3,195 3,145 1,315
Options (change) 2,845 2,800 1,090
Destination 750 750 1,120
Total Price $31,675 $35,945 $42,525

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Kia Sorento dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Kia Sorento

Lowest Adjusted Price: Jeep Wrangler Unlimited Sahara
Lowest Adjusted Invoice: Kia Sorento SX
TrueDelta Adjusted Price Difference: $2,715
TrueDelta Adjusted Invoice Difference: $28,062
Model Year201020102020
ModelWranglerWranglerSorento
TrimUnlimited SaharaUnlimited RubiconSX
Body4dr SUV4dr SUV4dr SUV
Engine202hp V6202hp V6290hp V6
TransmissionA4M6T8
DrivetrainRWD4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7630, 12
Tire (rear if not all the same)255/70-18255/75-17235/55-19
Total Price$31,675$35,945$42,525
Adjustments for Features0-1,650-8,135
Feature-Adjusted Total Price$31,675$34,295$34,390
Cost Above Minimum$0$2,620$0

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Features Comparison: Jeep Wrangler vs. Kia Sorento

Model Year201020102020
ModelWranglerWranglerSorento
TrimUnlimited SaharaUnlimited RubiconSX
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800  
6-speed manual $150 
8-speed manually-shiftable automatic  $1300
RWD$0  
4WD, part-time w/low range $1700 
FWD  $0
Accessories 
AC power outlet  $100
Power liftgate  $350
Proximity key  $250
Proximity trunk or liftgate opener  $125
Sunshades, second row  $125
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats  $0
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Full-size spare tire$225$225 
Obstacle detection, rear  $250
Rearview camera  $200
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Temporary spare tire  $150
Trailer sway control$25$25 
Vehicle health reports  $0
Cargo Management 
Overhead sunglass holder  $25
Roof rails  $250
Climate Control 
Automatic climate control, front  $200
Dual-zone climate control  $125
Interior air filter  $0
Ionizing air filtration  $50
Rear air vents with manual controls  $150
Rear defrost  $200
Rear HVAC unit  $400
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
Bodyside cladding  $350
Bright-finished exhaust tip(s)  $25
Externally-mounted spare$0$0 
Laminated front side windows  $200
Metal accent plate, lower front fascia  $0
Metal accent plate, lower rear fascia  $0
Painted brake calipers (optional)  $0
Panoramic sunroof  $1200
Rear bumper protector  $40
Rear spoiler  $200
Removable soft top$2000$2000 
Skid plates$150$150 
Tow hook(s), front$40$40 
Tubular side steps$350 $350
Wheel-lip moldings  $75
Infotainment 
Android Auto support  $100
App support  $0
Apple CarPlay support  $100
Audio controls on steering wheel  $125
Bluetooth audio streaming  $25
DVD-compatible player$0$0 
HD radio  $50
Media drive$15$15 
Off-road navigation system$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader  $25
Surround sound  $250
Voice control for external devices  $0
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Approach detection  $25
Auto-dimming rearview mirror  $150
Automatic headlights  $125
Compass$0$0 
Heated mirrors  $25
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Interior ambient lighting  $150
Mirror tilt-down in reverse  $25
Power mirrors  $150
Power-folding mirrors  $50
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Folding third row seats  $600
Heated front seats  $200
Illuminated door sill trim plates  $200
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Memory system, driver seat  $200
Power 4-way lumbar adjuster, driver seat  $150
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power height adjuster, passenger seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power thigh support length adjuster, driver seat  $100
Power tilt adjuster, driver seat  $100
Power tilt adjuster, passenger seat  $100
Upgraded headliner (optional)  $0
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350 
Electronic systems calibration selector  $200
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
Performance steering system (optional)  $0
White-letter tires$0$0 
Total Value of Features$4,605$6,255$12,740
Value of Feature Adjustments$0$1,650$8,135
Value of Feature Adjustments0-1,549-423

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Specifications Comparison: Jeep Wrangler vs. Kia Sorento

Model Year20102020
ModelWranglerSorento
Body4dr SUV4dr SUV
Wheelbase116.0 in109.4 in
Length184.4 in189.0 in
Width73.9 in74.4 in
Height72.3 in66.5 in
Curb Weight4,181 lb.3,811 lb.
Fuel Capacity21.6 gal.18.8 gal.
Row 1 Headroom41.3 in39.5 in
Row 1 Shoulder Room55.8 in59.1 in
Row 1 Hip Room55.6 in56.7 in
Row 1 Legroom41.0 in41.2 in
Row 2 Headroom40.3 in39.3 in
Row 2 Shoulder Room56.8 in58.0 in
Row 2 Hip Room56.7 in56.4 in
Row 2 Legroom37.2 in39.4 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in52.8 in
Row 3 Hip Room0.0 in41.4 in
Row 3 Legroom0.0 in31.7 in
Cargo Volume,
Minimum
46.4 ft311.3 ft3
Cargo Volume,
Behind R2
46.438.0 ft3
Cargo Volume,
Maximum
82.0 ft373.0 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Kia Sorento SX

Class II trailer hitch
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (4 wire)125Yes
Total Requested325100%
Total Not Requested00%

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