The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,840 Mercury Milan Premier | ||||
Difference: $1,515 | ||||
Lowest Total Invoice: $27,354 Mercury Milan Premier | ||||
Difference: $2,210 | ||||
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Model Year | 2010 | 2010 | 2010 | 2010 |
Model | Wrangler | Wrangler | Milan | Milan |
Trim | Unlimited Sahara | Unlimited Rubicon | Premier | Hybrid |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Base Price | $27,730 | $32,050 | $25,000 | $28,180 |
Base Invoice | $26,254 | $30,186 | $23,050 | $25,912 |
Media Center 730N | 1,550 | 1,550 | ||
Front side airbags | 490 | 490 | ||
Remote start | 185 | 185 | 345 | 345 |
Leather seating surfaces | 650 | 650 | ||
Navigation system | 1,775 | 1,775 | ||
Package 202A / 300A | 1,995 | 3,075 | ||
Media Center 730N | 1,380 | 1,380 | ||
Front side airbags | 436 | 436 | ||
Remote start | 165 | 165 | 300 | 300 |
Leather seating surfaces | 579 | 579 | ||
Navigation system | 1,544 | 1,544 | ||
Package 202A / 300A | 1,735 | 2,675 | ||
Options (change) | 2,875 | 2,875 | 4,115 | 5,195 |
Options (change) | 2,560 | 2,560 | 3,579 | 4,519 |
Destination | 750 | 750 | 725 | 725 |
Gas Tax | 0 | 0 | 0 | -3,400 |
Total Price | $31,355 | $35,675 | $29,840 | $30,700 |
Total Invoice | $29,564 | $33,496 | $27,354 | $27,756 |
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Lowest Adjusted Price and Invoice: Mercury Milan Premier | ||||
TrueDelta Adjusted Price Difference: $3,775 | ||||
TrueDelta Adjusted Invoice Difference: $4,282 | ||||
Model Year | 2010 | 2010 | 2010 | 2010 |
Model | Wrangler | Wrangler | Milan | Milan |
Trim | Unlimited Sahara | Unlimited Rubicon | Premier | Hybrid |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Engine | 202hp V6 | 202hp V6 | 175hp I4 | 156hp I4 H |
Transmission | A4 | M6 | A6 | CVT |
Drivetrain | RWD | 4WD, PT w/4L | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 368, 7 | 368, 7 | 390, 12 | 390, 12 |
Tire (rear if not all the same) | 255/70-18 | 255/75-17 | 225/50-17 | 225/50-17 |
Total Price | $31,355 | $35,675 | $29,840 | $30,700 |
Adjustments for Features | 0 | -1,650 | -2,260 | -2,435 |
Feature-Adjusted Total Price | $31,355 | $34,025 | $27,580 | $28,265 |
Cost Above Minimum | $0 | $2,670 | $0 | $685 |
Total Invoice | $29,564 | $33,496 | $27,354 | $27,756 |
Adjustments for Features | 0 | -1,549 | -2,072 | -2,201 |
Feature-Adjusted Total Invoice | $29,564 | $31,947 | $25,282 | $25,555 |
Cost Above Minimum | $0 | $2,383 | $0 | $273 |
Model Year | 2010 | 2010 | 2010 | 2010 |
Model | Wrangler | Wrangler | Milan | Milan |
Trim | Unlimited Sahara | Unlimited Rubicon | Premier | Hybrid |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
4-speed automatic | $800 | |||
6-speed manual | $150 | |||
6-speed automatic | $1000 | |||
CVT | $1000 | |||
RWD | $0 | |||
4WD, part-time w/low range | $1700 | |||
FWD | $0 | $0 | ||
Accessories | ||||
AC power outlet | $100 | |||
Keyless entry keypad | $50 | $50 | ||
Tilt steering wheel, manual | $150 | $150 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Blind spot warning system | $200 | $200 | ||
Brake assist | $50 | $50 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Full-size spare tire | $225 | $225 | ||
Obstacle detection, rear | $250 | $250 | ||
Rearview camera | $200 | $200 | ||
Roll bar | $200 | $200 | ||
Side curtain airbags | $350 | $350 | ||
Temporary spare tire | $150 | $150 | ||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Overhead sunglass holder | $25 | $25 | ||
Climate Control | ||||
Automatic climate control, front | $200 | $200 | ||
Dual-zone climate control | $125 | $125 | ||
Interior air filter | $0 | $0 | ||
Rear defrost | $200 | $200 | ||
Drivetrain | ||||
Heavy-duty front axle (optional) | $0 | |||
Limited-slip rear differential | $300 | |||
Lockable front differential | $150 | |||
Lockable rear differential | $150 | |||
Exterior | ||||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | ||
Externally-mounted spare | $0 | $0 | ||
Rear spoiler | $200 | $200 | ||
Removable soft top | $2000 | $2000 | ||
Skid plates | $150 | $150 | ||
Sunroof | $900 | $900 | ||
Tow hook(s), front | $40 | $40 | ||
Tow hook(s), rear | $25 | $25 | ||
Tubular side steps | $350 | |||
Infotainment | ||||
Audio controls on steering wheel | $125 | $125 | ||
Bluetooth audio streaming | $25 | $25 | ||
Off-road navigation system | $0 | $0 | ||
Satellite radio | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | ||
SMS text-to-speech reader | $25 | $25 | ||
Surround sound | $250 | $250 | ||
Traffic + travel information | $25 | $25 | ||
Traffic information | $25 | $25 | ||
Voice control for external devices | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | ||
Instruments, Lights, and Mirrors | ||||
Auto-dimming rearview mirror | $150 | $150 | ||
Automatic headlights | $125 | $125 | ||
Detailed driving style feedback | $100 | |||
Heated mirrors | $25 | $25 | ||
Illuminated visor mirror, driver | $50 | $50 | ||
Illuminated visor mirror, passenger | $50 | $50 | ||
Interior ambient lighting | $150 | $150 | ||
Large color reconfigurable instrument cluster display | $250 | |||
Large energy flow and fuel economy display | $25 | |||
Power mirrors | $150 | $150 | ||
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | $50 | ||
Folding passenger seat | $150 | $150 | ||
Folding second row seats | $300 | $300 | $300 | |
Heated front seats | $200 | $200 | ||
Manual height adjuster, driver seat | $50 | $50 | ||
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power height adjuster, driver seat | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | ||
Power tilt adjuster, driver seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | ||
Suspension, Wheels, and Tires | ||||
All-terrain tires | $0 | $0 | ||
Alloy wheels | $350 | $350 | $350 | |
Disconnectable stabilizer bars | $350 | |||
Machined alloy wheels | $350 | |||
Off-road suspension (upgrade) | $0 | |||
White-letter tires | $0 | $0 | ||
Total Value of Features | $5,240 | $6,890 | $7,500 | $7,675 |
Value of Feature Adjustments | $0 | $1,650 | $2,260 | $2,435 |
Value of Feature Adjustments | 0 | -1,549 | -2,072 | -2,201 |
Model Year | 2010 | 2010 |
Model | Wrangler | Milan |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 116.0 in | 107.4 in |
Length | 184.4 in | 189.0 in |
Width | 73.9 in | 72.2 in |
Height | 72.3 in | 56.9 in |
Curb Weight | 4,181 lb. | 3,366 lb. |
Fuel Capacity | 21.6 gal. | 17.5 gal. |
Row 1 Headroom | 41.3 in | 38.7 in |
Row 1 Shoulder Room | 55.8 in | 57.4 in |
Row 1 Hip Room | 55.6 in | 54.0 in |
Row 1 Legroom | 41.0 in | 42.3 in |
Row 2 Headroom | 40.3 in | 37.8 in |
Row 2 Shoulder Room | 56.8 in | 56.5 in |
Row 2 Hip Room | 56.7 in | 53.3 in |
Row 2 Legroom | 37.2 in | 37.1 in |
Cargo Volume, Minimum | 46.4 ft3 | 16.5 ft3 |
Cargo Volume, Maximum | 82.0 ft3 | 16.5 ft3 |
Media Center 730N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Bluetooth cell phone link | 100 | Yes |
DVD-compatible player | 0 | Yes |
Traffic information | 25 | Yes |
Off-road navigation system | 0 | No |
Media drive, large | 15 | Yes |
USB port | 25 | Yes |
Total Requested | 765 | 100% |
Total Not Requested | 0 | 0% |
Media Center 730N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Bluetooth cell phone link | 100 | Yes |
DVD-compatible player | 0 | Yes |
Traffic information | 25 | Yes |
Off-road navigation system | 0 | No |
Media drive, large | 15 | Yes |
USB port | 25 | Yes |
Total Requested | 765 | 100% |
Total Not Requested | 0 | 0% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | Yes |
Media drive, large | 15 | Yes |
Voice control for nav and audio | 75 | No |
Total Requested | 615 | 89% |
Total Not Requested | 75 | 11% |
Package 202A / 300A | ||
Feature | Value | Requested? |
Sunroof | 900 | No |
CD changer, in-dash | 200 | No |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rear spoiler | 200 | No |
Obstacle detection, rear | 250 | No |
Rearview camera | 200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 0 | 0% |
Total Not Requested | 2650 | 100% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | Yes |
Media drive, large | 15 | Yes |
Large energy flow and fuel economy display | 25 | No |
Voice control for nav and audio | 75 | No |
Total Requested | 615 | 86% |
Total Not Requested | 100 | 14% |
Package 202A / 300A | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | No |
Sunroof | 900 | No |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 900 | 29% |
Total Not Requested | 2200 | 71% |