The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $24,835 Kia Optima EX | |||||
Difference: $42,540 | |||||
Lowest Total Invoice: $23,030 Kia Optima EX | |||||
Difference: $39,694 | |||||
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Model Year | 2009 | 2015 | 2015 | 2015 | 2015 |
Model | Optima | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 |
Trim | EX | A7 3.0T | A7 3.0 TDI | S7 4.0 TFSI | RS 7 |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Hatch |
Base Price | $20,690 | $65,900 | $68,300 | $82,500 | $106,500 |
Base Invoice | $19,255 | $61,288 | $63,520 | $76,727 | $99,047 |
Premium Package | 1,300 | ||||
Convenience Package | 970 | ||||
Navigation system | 1,200 | ||||
Metallic paint (extra cost) | 550 | 550 | 550 | 550 | |
Premium Package | 1,160 | ||||
Convenience Package | 865 | ||||
Navigation system | 1,075 | ||||
Metallic paint (extra cost) | 511 | 511 | 511 | 511 | |
Options (change) | 3,470 | 550 | 550 | 550 | 550 |
Options (change) | 3,100 | 511 | 511 | 511 | 511 |
Destination | 675 | 925 | 925 | 925 | 925 |
Total Price | $24,835 | $67,375 | $69,775 | $83,975 | $107,975 |
Total Invoice | $23,030 | $62,724 | $64,956 | $78,163 | $100,483 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $34,785 | |||||
TrueDelta Adjusted Invoice Difference: $32,474 | |||||
Model Year | 2009 | 2015 | 2015 | 2015 | 2015 |
Model | Optima | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 |
Trim | EX | A7 3.0T | A7 3.0 TDI | S7 4.0 TFSI | RS 7 |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Hatch |
Engine | 175hp I4 | 310hp V6 | 240hp V6 D | 420hp V8 | 560hp V8 |
Transmission | T5 | T8 | T8 | S7 | T8 |
Drivetrain | FWD | AWD | AWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 180, 10 | 180, 10 | 630, 14 | 630, 14 |
Tire (rear if not all the same) | 215/50-17 | 255/40-19 | 255/40-19 | 255/40-19 | 275/35-20 |
Total Price | $24,835 | $67,375 | $69,775 | $83,975 | $107,975 |
Adjustments for Features | 0 | -7,755 | -7,755 | -11,880 | -11,880 |
Feature-Adjusted Total Price | $24,835 | $59,620 | $62,020 | $72,095 | $96,095 |
Cost Above Minimum | $0 | $0 | $2,400 | $12,475 | $36,475 |
Total Invoice | $23,030 | $62,724 | $64,956 | $78,163 | $100,483 |
Adjustments for Features | 0 | -7,220 | -7,219 | -11,058 | -11,056 |
Feature-Adjusted Total Invoice | $23,030 | $55,504 | $57,737 | $67,105 | $89,427 |
Cost Above Minimum | $0 | $0 | $2,233 | $11,601 | $33,923 |
Model Year | 2009 | 2015 | 2015 | 2015 | 2015 |
Model | Optima | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 | A7 / S7 / RS7 |
Trim | EX | A7 3.0T | A7 3.0 TDI | S7 4.0 TFSI | RS 7 |
Body | 4dr Sedan | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Hatch |
Transmission and Drivetrain | |||||
5-speed manually-shiftable automatic | $1000 | ||||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | ||
7-speed automated manual | $1200 | ||||
FWD | $0 | ||||
AWD | $1700 | $1700 | $1700 | $1700 | |
Accessories | |||||
Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
Power liftgate | $350 | $350 | $350 | $350 | |
Power-adjustable pedals | $125 | ||||
Proximity key | $250 | $250 | $250 | $250 | |
Sunshade, rear | $125 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |||
Brakes, Airbags, and Other Safety | |||||
Active or whiplash-reducing head restraints, front seats | $0 | ||||
Blind spot warning system | $200 | $200 | $200 | $200 | |
Collision preparation system, rear | $100 | $100 | $100 | $100 | |
Knee airbag, driver | $75 | $75 | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | $75 | $75 | |
Obstacle detection, front | $150 | $150 | $150 | $150 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | |
Rearview camera | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | $50 | |
Cargo Management | |||||
Cargo cover | $75 | $75 | $75 | $75 | |
Overhead sunglass holder | $25 | ||||
Rear seat pass-through | $100 | $100 | $100 | $100 | |
Second-row low console | $100 | $100 | |||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | $100 | $100 | |
Dual-zone climate control | $125 | $125 | $125 | $125 | |
Heated windshield washer nozzles | $15 | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | $175 | |
Rear air vents with automatic controls | $250 | $250 | $250 | $250 | |
Rear dual-zone climate control | $125 | $125 | $125 | $125 | |
Residual heat | $50 | $50 | $50 | $50 | |
Variable intermittent wipers | $75 | ||||
Drivetrain | |||||
Active rear differential | $500 | $500 | |||
Engine / Motor | |||||
Automatic start / stop | $150 | $150 | |||
Dual-mode exhaust, switchable | $500 | $500 | |||
Regenerative braking | $0 | $0 | $0 | $0 | |
Exterior | |||||
Body kit | $0 | $0 | |||
Bodyside moldings | $75 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
Retractable rear spoiler | $400 | $400 | $400 | $400 | |
Infotainment | |||||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | |
DVD-compatible player | $0 | $0 | $0 | $0 | |
Handwriting recognition | $200 | $200 | $200 | $200 | |
HD radio | $50 | $50 | $50 | $50 | |
In-vehicle Internet | $150 | $150 | $150 | $150 | |
iPod integration | $100 | $100 | $100 | $100 | |
Media drive | $15 | $15 | $15 | $15 | |
Surround sound | $250 | $250 | |||
Traffic + travel information | $25 | $25 | $25 | $25 | |
USB port | $25 | ||||
Voice control for nav and audio | $100 | $100 | $100 | $100 | |
Wi-Fi hotspot | $50 | $50 | $50 | $50 | |
Instruments, Lights, and Mirrors | |||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | |
Cornering lights | $50 | $50 | |||
Fog light, rear | $100 | $100 | $100 | $100 | |
Fog lights | $125 | ||||
Head-up display (HUD) | $350 | $350 | |||
Interior ambient lighting | $150 | $150 | $150 | $150 | |
LED headlights | $1000 | $1000 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | |
Power-folding mirrors | $50 | $50 | $50 | $50 | |
Xenon HID headlights | $500 | $500 | |||
Seats and Interior Trim | |||||
Carbon fiber trim | $200 | ||||
Door sill trim plates | $100 | $100 | $100 | ||
Illuminated door sill trim plates | $200 | $200 | |||
Leather door panel trim | $250 | $250 | |||
Manual lumbar adjuster, driver seat | $50 | ||||
Memory system, driver seat | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Wood trim | $300 | $300 | $300 | ||
Suspension, Wheels, and Tires | |||||
Adaptive dampers - electrical | $500 | $500 | |||
Air suspension, auto-leveling and height adjustable | $1000 | $1000 | |||
Electronic systems calibration selector | $200 | $200 | $200 | $200 | |
Sport suspension (upgrade) | $0 | $0 | |||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||
Total Value of Features | $1,975 | $9,730 | $9,730 | $13,855 | $13,855 |
Value of Feature Adjustments | $0 | $7,755 | $7,755 | $11,880 | $11,880 |
Value of Feature Adjustments | 0 | -7,220 | -7,219 | -11,058 | -11,056 |
Model Year | 2009 | 2015 |
Model | Optima | A7 / S7 / RS7 |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 107.1 in | 114.7 in |
Length | 189.0 in | 195.6 in |
Width | 71.1 in | 75.2 in |
Height | 58.3 in | 55.9 in |
Curb Weight | 3,158 lb. | 4,201 lb. |
Fuel Capacity | 16.4 gal. | 19.8 gal. |
Row 1 Headroom | 39.8 in | 36.9 in |
Row 1 Shoulder Room | 57.1 in | 57.2 in |
Row 1 Hip Room | 54.5 in | 0.0 in |
Row 1 Legroom | 43.7 in | 41.3 in |
Row 2 Headroom | 38.0 in | 36.6 in |
Row 2 Shoulder Room | 56.3 in | 55.9 in |
Row 2 Hip Room | 54.7 in | 0.0 in |
Row 2 Legroom | 37.8 in | 37.0 in |
Cargo Volume, Minimum | 15.0 ft3 | 24.5 ft3 |
Cargo Volume, Maximum | 15.0 | 56.0 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Convenience Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 400 | 38% |
Total Not Requested | 650 | 62% |