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2017 Kia Optima vs. 2010 Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
2017 Kia Optima vs. 2010 Kia Optima Invoice Comparison
Lowest Total Price: $25,290 2010 Kia Optima EX | ||||||
| Difference: $2,810 | ||||||
Lowest Total Invoice: $23,530 2010 Kia Optima EX | ||||||
| Difference: $2,679 | ||||||
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| Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2010 |
| Model | Optima | Optima | Optima | Optima | Optima | Optima |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $25,440 | $30,990 | $35,210 | $26,855 | $36,090 | $20,995 |
| Base Invoice | $23,755 | $28,752 | $32,743 | $25,023 | $33,481 | $19,620 |
| Premium Package | 3,600 | 2,200 | ||||
| Universal garage door opener | 350 | 350 | 350 | 350 | 350 | |
| Paint, special white | 395 | 395 | 395 | 0 | 0 | 200 |
| Navigation system | 1,200 | |||||
| Premium Package | 3,283 | 1,960 | ||||
| Universal garage door opener | 291 | 291 | 291 | 291 | 291 | |
| Paint, special white | 362 | 362 | 362 | 0 | 0 | 180 |
| Navigation system | 1,075 | |||||
| Options (change) | 4,345 | 745 | 745 | 350 | 350 | 3,600 |
| Options (change) | 3,936 | 653 | 653 | 291 | 291 | 3,215 |
| Destination | 895 | 895 | 895 | 895 | 895 | 695 |
| Gas Tax | 0 | 0 | -4,919 | 0 | 0 | 0 |
| Total Price | $30,680 | $32,630 | $31,931 | $28,100 | $37,335 | $25,290 |
| Total Invoice | $28,586 | $30,300 | $29,372 | $26,209 | $34,667 | $23,530 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation 2017 Kia Optima dealer quotes or 2010 Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: 2017 Kia Optima vs. 2010 Kia Optima
| Lowest Adjusted Price and Invoice: 2010 Kia Optima EX | ||||||
| TrueDelta Adjusted Price Difference: $2,300 | ||||||
| TrueDelta Adjusted Invoice Difference: $2,177 | ||||||
| Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2010 |
| Model | Optima | Optima | Optima | Optima | Optima | Optima |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 245hp I4 | 175hp I4 |
| Transmission | T6 | T6 | T6 | T6 | T6 | T5 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | ?, 6 | 630, 10 | 360, 7 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 | 215/50-17 |
| Total Price | $30,680 | $32,630 | $31,931 | $28,100 | $37,335 | $25,290 |
| Adjustments for Features | -3,175 | -760 | -560 | 0 | -8,100 | -85 |
| Feature-Adjusted Total Price | $27,505 | $31,870 | $31,371 | $28,100 | $29,235 | $25,205 |
| Cost Above Minimum | $0 | $4,365 | $3,866 | $595 | $1,730 | $0 |
| Total Invoice | $28,586 | $30,300 | $29,372 | $26,209 | $34,667 | $23,530 |
| Adjustments for Features | -2,958 | -706 | -515 | 0 | -7,521 | -79 |
| Feature-Adjusted Total Invoice | $25,628 | $29,594 | $28,857 | $26,209 | $27,146 | $23,451 |
| Cost Above Minimum | $0 | $3,966 | $3,229 | $581 | $1,518 | $0 |
Features Comparison: 2017 Kia Optima vs. 2010 Kia Optima
| Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2010 |
| Model | Optima | Optima | Optima | Optima | Optima | Optima |
| Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | EX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
| 5-speed manually-shiftable automatic | $1000 | |||||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | ||||||
| Adaptive cruise control, all-speed | $850 | |||||
| Cruise control | $150 | $150 | $150 | $150 | $150 | |
| Heated steering wheel | $100 | $100 | $100 | $100 | $100 | |
| Power-adjustable pedals | $125 | |||||
| Proximity key | $250 | $250 | $250 | $250 | ||
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | ||
| Sunshade, rear | $125 | |||||
| Sunshades, second row | $125 | $125 | ||||
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | |
| Around view cameras | $500 | |||||
| Automatic braking, high-speed or partial | $200 | |||||
| Automatic braking, low-speed | $200 | |||||
| Blind spot warning system | $200 | $200 | ||||
| Cross-traffic warning, rear | $100 | $100 | ||||
| Forward collision warning | $200 | |||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Lane departure warning | $200 | |||||
| Obstacle detection, rear | $250 | $250 | ||||
| Rearview camera | $200 | $200 | $200 | $200 | ||
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | |
| Temporary spare tire | $150 | $150 | $150 | |||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
| Cargo Management | ||||||
| Cargo mat | $40 | $40 | $40 | |||
| Climate Control | ||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
| Rear air vents | $100 | $100 | $100 | $100 | $100 | |
| Engine / Motor | ||||||
| 10 kWh battery pack | $0 | |||||
| 3.3 kW onboard charger | $0 | |||||
| Automatic start / stop | $150 | $150 | ||||
| Exterior | ||||||
| Active grille shutters | $0 | $0 | ||||
| Black exterior trim (optional) | $0 | |||||
| Body kit | $0 | $0 | ||||
| Bodyside moldings | $75 | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | |||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | ||||
| Rear spoiler | $200 | $200 | ||||
| Sunroof | $900 | |||||
| Infotainment | ||||||
| Android Auto support | $100 | $100 | $100 | $100 | $100 | |
| App support | $0 | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | |
| CD player | $125 | |||||
| HD radio | $50 | $50 | $50 | $50 | ||
| MP3-compatible player | $50 | |||||
| Navigation system | $600 | $600 | $600 | $600 | $600 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | $250 | |||
| Traffic information | $25 | $25 | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | $100 | $100 | ||
| Wireless charging station | $75 | |||||
| Instruments, Lights, and Mirrors | ||||||
| Approach detection | $25 | $25 | ||||
| Auto-dimming headlights | $200 | |||||
| Detailed driving style feedback | $100 | $100 | ||||
| Fog lights | $125 | |||||
| Interior ambient lighting | $150 | $150 | $150 | |||
| Large energy flow and fuel economy display | $25 | $25 | ||||
| LED headlights | $1000 | |||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
| Steering-linked headlights | $150 | |||||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | $300 | ||||
| Door sill trim plates | $100 | $100 | $100 | |||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | |||||
| Manual height adjuster, passenger seat | $50 | $50 | $50 | |||
| Manual lumbar adjuster, driver seat | $50 | |||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
| Metal pedals | $75 | $75 | ||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |||
| Power height adjuster, passenger seat | $100 | $100 | ||||
| Power lumbar adjuster, passenger seat | $100 | $100 | ||||
| Power recliner, passenger seat | $100 | $100 | $100 | |||
| Power tilt adjuster, passenger seat | $100 | $100 | ||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | ||
| Chrome-plated alloy wheels | $850 | |||||
| Electronic systems calibration selector | $200 | $200 | $200 | |||
| Machined alloy wheels | $350 | |||||
| Performance steering system (optional) | $0 | $0 | ||||
| Sport suspension (upgrade) | $0 | $0 | ||||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||||
| Total Value of Features | $7,665 | $5,250 | $5,050 | $4,490 | $12,590 | $4,575 |
| Value of Feature Adjustments | $3,175 | $760 | $560 | $0 | $8,100 | $85 |
| Value of Feature Adjustments | -2,958 | -706 | -515 | 0 | -7,521 | -79 |
Specifications Comparison: 2017 Kia Optima vs. 2010 Kia Optima
| Model Year | 2017 | 2010 |
| Model | Optima | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 107.1 in |
| Length | 191.1 in | 189.0 in |
| Width | 73.2 in | 71.1 in |
| Height | 57.7 in | 58.3 in |
| Curb Weight | 3,220 lb. | 3,158 lb. |
| Fuel Capacity | 18.5 gal. | 16.4 gal. |
| Row 1 Headroom | 39.8 in | 39.8 in |
| Row 1 Shoulder Room | 58.1 in | 57.1 in |
| Row 1 Hip Room | 56.0 in | 54.5 in |
| Row 1 Legroom | 45.5 in | 43.7 in |
| Row 2 Headroom | 37.8 in | 38.0 in |
| Row 2 Shoulder Room | 56.4 in | 56.3 in |
| Row 2 Hip Room | 56.0 in | 54.7 in |
| Row 2 Legroom | 35.6 in | 37.8 in |
| Cargo Volume | 15.9 ft3 | 15.0 ft3 |
Option Package Details
2017 Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | No |
| Traffic information | 25 | No |
| HD radio | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Panoramic sunroof | 300 | No |
| Interior ambient lighting | 150 | Yes |
| Rear reading lights | 0 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | No |
| Power height adjuster, passenger seat | 50 | No |
| Obstacle detection, rear | 250 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 1100 | 41% |
| Total Not Requested | 1575 | 59% |
Option Package Details
2010 Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Power-adjustable pedals | 125 | No |
| Heated front seats | 200 | Yes |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 1300 | 52% |
| Total Not Requested | 1200 | 48% |
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