Kia Optima Kia Optima 2016 Toyota Prius v Toyota Prius v 2016
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Kia Optima vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $35,379

Toyota Prius v Five   
Difference: $96

Lowest Total Invoice: $32,793

Toyota Prius v Five   
Difference: $167

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162016
ModelOptimaPrius v
TrimHybrid EXFive
Body4dr Sedan4dr Wagon
Base Price $32,195 $30,935
Base Invoice $29,856 $28,798
Technology Package 2,380  
Cargo net 50 49
Advanced Technology Package   3,335
Floor mats   225
Technology Package 2,212  
Cargo net 42 32
Advanced Technology Package   2,988
Floor mats   140
Options (change) 2,430 3,609
Options (change) 2,254 3,160
Destination 850 835
Total Price $35,475 $35,379
Total Invoice $32,960 $32,793

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $1,414
TrueDelta Adjusted Invoice Difference: $1,236
Model Year20162016
ModelOptimaPrius v
TrimHybrid EXFive
Body4dr Sedan4dr Wagon
Engine159hp I4 H98hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)36/40 MPG44/40 MPG
Audio (watts, speakers)550, 12120, 8
Tire (rear if not all the same)215/55-17215/50-17
Total Price$35,475$35,379
Adjustments for Features-1,5100
Feature-Adjusted Total Price$33,965$35,379
Total Invoice$32,960$32,793
Adjustments for Features-1,4030
Feature-Adjusted Total Invoice$31,557$32,793

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Features Comparison: Kia Optima vs. Toyota Prius v

Model Year20162016
ModelOptimaPrius v
TrimHybrid EXFive
Body4dr Sedan4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control $600
Cruise control$150 
Heated steering wheel$100 
Brakes, Airbags, and Other Safety 
911 assist$25 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Knee airbag, driver $75
Lane departure warning $200
Obstacle detection, rear$250 
Radar- or camera-based collision preparation system $0
Rollover sensor$50 
Temporary spare tire $150
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Cargo mat $40
Console with shifter$150 
Console without shifter $150
Rear seat pass-through$100 
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper $175
Exterior 
Body kit$0 
Laminated front side windows$200 
Infotainment 
DVD-compatible player $0
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Compass$0 
Detailed driving style feedback$100 
Digital instruments $0
Interior ambient lighting$150 
Large energy flow and fuel economy display$25 
LED headlights $1000
Power-folding mirrors$50 
Tachometer$75 
Turn signals on or near mirrors$25 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Folding second row seats $300
Heated second row seats$200 
Illuminated door sill trim plates$200 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Memory system, driver seat$200 
Power fore-aft adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$6,050$4,540
Value of Feature Adjustments$1,510$0
Value of Feature Adjustments-1,4030

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See a complete comparison of Kia Optima vs. Toyota Prius v features.

Specifications Comparison: Kia Optima vs. Toyota Prius v

Model Year20162016
ModelOptimaPrius v
Body4dr Sedan4dr Wagon
Wheelbase110.4 in109.4 in
Length191.1 in181.7 in
Width73.2 in69.9 in
Height57.7 in62.0 in
Curb Weight3,496 lb.3,274 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room58.1 in55.9 in
Row 1 Hip Room56.0 in53.5 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.8 in38.6 in
Row 2 Shoulder Room56.4 in55.2 in
Row 2 Hip Room56.0 in53.5 in
Row 2 Legroom35.6 in35.9 in
Cargo Volume,
Minimum		15.9 ft334.3 ft3
Cargo Volume,
Maximum		15.967.3 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius v specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested120069%
Total Not Requested55031%

Option Package Details
Toyota Prius v Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200Yes
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested120046%
Total Not Requested140054%

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See TrueDelta's information for all Sedans and Wagons.
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