The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,335 Kia Optima EX | ||||
Difference: $18,555 | ||||
Lowest Total Invoice: $20,720 Kia Optima EX | ||||
Difference: $17,776 | ||||
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Model Year | 2007 | 2018 | 2018 | 2018 |
Model | Optima | V60 | V60 | V60 |
Trim | EX | T5 Dynamic | T6 R-Design | Polestar |
Body | 4dr Sedan | 4dr Wagon | 4dr Wagon | 4dr Wagon |
Base Price | $19,395 | $38,250 | $49,100 | $61,600 |
Base Invoice | $18,045 | $35,955 | $46,154 | $57,904 |
Convenience Package | 700 | |||
Leather seating surfaces | 600 | |||
Rear spoiler | 200 | |||
Sunroof | 800 | |||
Power passenger seat | 300 | |||
Metallic paint (extra cost) | 595 | 595 | 0 | |
Heated front seats | 750 | 750 | ||
Convenience Package | 625 | |||
Leather seating surfaces | 535 | |||
Rear spoiler | 160 | |||
Sunroof | 715 | |||
Power passenger seat | 282 | |||
Metallic paint (extra cost) | 559 | 559 | 0 | |
Heated front seats | 705 | 705 | ||
Options (change) | 2,300 | 1,645 | 1,345 | 0 |
Options (change) | 2,035 | 1,546 | 1,264 | 0 |
Destination | 640 | 995 | 995 | 995 |
Total Price | $22,335 | $40,890 | $51,440 | $62,595 |
Total Invoice | $20,720 | $38,496 | $48,413 | $58,899 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $14,180 | ||||
TrueDelta Adjusted Invoice Difference: $13,657 | ||||
Model Year | 2007 | 2018 | 2018 | 2018 |
Model | Optima | V60 | V60 | V60 |
Trim | EX | T5 Dynamic | T6 R-Design | Polestar |
Body | 4dr Sedan | 4dr Wagon | 4dr Wagon | 4dr Wagon |
Engine | 161hp I4 | 240hp I4 | 302hp I4 | 362hp I4 |
Transmission | T5 | T8 | T8 | T8 |
Drivetrain | FWD | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 180, 8 | 650, 12 | 650, 12 |
Tire (rear if not all the same) | 205/60-16 | 235/40-18 | 235/40-19 | 245/35-20 |
Total Price | $22,335 | $40,890 | $51,440 | $62,595 |
Adjustments for Features | 0 | -4,375 | -10,615 | -12,080 |
Feature-Adjusted Total Price | $22,335 | $36,515 | $40,825 | $50,515 |
Cost Above Minimum | $0 | $0 | $4,310 | $14,000 |
Total Invoice | $20,720 | $38,496 | $48,413 | $58,899 |
Adjustments for Features | 0 | -4,119 | -9,990 | -11,367 |
Feature-Adjusted Total Invoice | $20,720 | $34,377 | $38,423 | $47,532 |
Cost Above Minimum | $0 | $0 | $4,046 | $13,155 |
Model Year | 2007 | 2018 | 2018 | 2018 |
Model | Optima | V60 | V60 | V60 |
Trim | EX | T5 Dynamic | T6 R-Design | Polestar |
Body | 4dr Sedan | 4dr Wagon | 4dr Wagon | 4dr Wagon |
Transmission and Drivetrain | ||||
5-speed manually-shiftable automatic | $1000 | |||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | |
FWD | $0 | $0 | ||
AWD | $1700 | $1700 | ||
Accessories | ||||
Adaptive cruise control, all-speed | $850 | $850 | ||
Cruise control | $150 | $150 | ||
Heated steering wheel | $100 | $100 | $100 | |
Power-adjustable pedals | $125 | |||
Proximity key | $250 | $250 | ||
Remote app | $25 | $25 | $25 | |
Sunshade, rear | $125 | |||
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
Antilock brakes (ABS) | $400 | $400 | $400 | |
Automatic braking, high-speed or partial | $200 | $200 | ||
Automatic braking, low-speed | $200 | $200 | $200 | |
Blind spot warning system | $200 | |||
Brake assist | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | |||
Cyclist detection | $25 | $25 | ||
Driver drowsiness monitor | $150 | $150 | ||
Forward collision warning | $200 | $200 | ||
Lane departure prevention, steering-based | $200 | $200 | ||
Lane departure warning | $200 | $200 | ||
Obstacle detection, front | $150 | |||
Obstacle detection, rear | $250 | |||
Pedestrian detection | $50 | $50 | ||
Radar- or camera-based collision preparation system | $0 | $0 | ||
Rearview camera | $200 | $200 | ||
Stability control | $400 | $400 | $400 | |
Torque vectoring, brake-based | $100 | $100 | $100 | |
Traction control | $100 | $100 | $100 | |
Cargo Management | ||||
Cargo area partition net | $40 | $40 | ||
Cargo cover | $75 | $75 | $75 | |
Cargo organizer | $100 | $100 | ||
Overhead sunglass holder | $25 | |||
Roof rails | $250 | $250 | $250 | |
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Heated windshield washer nozzles | $15 | |||
Rain-sensing wipers | $175 | $175 | ||
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | $175 | $175 | |
Variable intermittent wipers | $75 | $75 | ||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | $150 | |
Dual-mode exhaust | $250 | |||
Regenerative braking | $0 | $0 | $0 | |
Exterior | ||||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Front splitter spoiler | $200 | |||
Infotainment | ||||
App support | $0 | $0 | $0 | |
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
Cassette player | $50 | |||
CD changer, in-dash | $325 | |||
CD player | $125 | $125 | $125 | |
DVD-compatible player | $0 | $0 | $0 | |
HD radio | $50 | $50 | $50 | |
In-vehicle Internet | $150 | $150 | $150 | |
Navigation system | $600 | $600 | ||
Satellite radio | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Surround sound | $250 | $250 | ||
Telematics service, such as OnStar | $200 | $200 | $200 | |
Traffic information | $25 | $25 | ||
Voice control for nav and audio | $100 | $100 | ||
Wi-Fi hotspot | $50 | $50 | $50 | |
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | $75 | ||
Auto-dimming headlights | $200 | $200 | ||
Auto-dimming passenger-side mirror | $75 | $75 | ||
Fog light, rear | $100 | $100 | $100 | |
Fog lights | $125 | |||
Headlight washers | $50 | $50 | $50 | |
Large color reconfigurable instrument cluster display | $250 | $250 | ||
Mirror tilt-down in reverse | $25 | $25 | ||
Power-folding mirrors | $50 | $50 | ||
Road sign information | $75 | $75 | ||
Steering-linked headlights | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | $100 | |
Folding passenger seat | $150 | $150 | $150 | |
Heated second row seats | $200 | |||
Manual lumbar adjuster, driver seat | $50 | |||
Memory system, driver seat | $200 | $200 | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Power-folding headrests, second row seats | $50 | $50 | $50 | |
Synthetic suede inserts in leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | ||
Performance steering system (optional) | $0 | $0 | ||
Polished alloy wheels | $350 | |||
Sport suspension (upgrade) | $0 | |||
Ultra-sport suspension (upgrade) | $0 | |||
Transmission | ||||
Launch control | $100 | |||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $2,575 | $6,950 | $13,190 | $14,655 |
Value of Feature Adjustments | $0 | $4,375 | $10,615 | $12,080 |
Value of Feature Adjustments | 0 | -4,119 | -9,990 | -11,367 |
Model Year | 2007 | 2018 |
Model | Optima | V60 |
Body | 4dr Sedan | 4dr Wagon |
Wheelbase | 107.1 in | 109.3 in |
Length | 186.4 in | 182.5 in |
Width | 71.1 in | 73.4 in |
Height | 58.3 in | 58.4 in |
Curb Weight | 3,143 lb. | 3,671 lb. |
Fuel Capacity | 17.0 gal. | 17.8 gal. |
Row 1 Headroom | 39.8 in | 38.7 in |
Row 1 Shoulder Room | 57.1 in | 57.0 in |
Row 1 Hip Room | 54.5 in | 54.9 in |
Row 1 Legroom | 43.7 in | 41.9 in |
Row 2 Headroom | 38.0 in | 37.4 in |
Row 2 Shoulder Room | 56.3 in | 55.2 in |
Row 2 Hip Room | 54.7 in | 53.5 in |
Row 2 Legroom | 37.8 in | 33.5 in |
Cargo Volume, Minimum | 14.8 ft3 | 15.2 ft3 |
Cargo Volume, Maximum | 14.8 | 43.8 ft3 |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 400 | 62% |
Total Not Requested | 250 | 38% |
Heated front seats | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated steering wheel | 100 | No |
Total Requested | 200 | 67% |
Total Not Requested | 100 | 33% |
Power passenger seat | ||
Feature | Value | Requested? |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power 4-way lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 50 | No |
Total Requested | 200 | 50% |
Total Not Requested | 200 | 50% |
Heated front seats | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated steering wheel | 100 | No |
Total Requested | 200 | 67% |
Total Not Requested | 100 | 33% |