Kia Soul Kia Soul 2018 Toyota Prius Toyota Prius 2010

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Kia Soul vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Toyota Prius Invoice Comparison

Lowest Total Price: $23,440

Kia Soul +   
Difference: $3,600

Lowest Total Invoice: $22,120

Kia Soul +   
Difference: $2,920

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018201820102010
ModelSoulSoulSoulSoulPriusPrius
Trim+!EVEV+IVV
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $20,300 $22,800 $33,950 $35,950 $23,800 $28,070
Base Invoice $19,230 $21,561 $31,727 $33,285 $22,156 $26,129
Audio Package 1,500          
Universal garage door opener 350 350 350 350    
Rear spoiler 395 395        
Navigation Package         2,480 2,480
Audio Package 1,377          
Universal garage door opener 291 291 291 291    
Rear spoiler 327 327        
Navigation Package         2,124 2,124
Options (change) 2,245 745 350 350 2,480 2,480
Options (change) 1,995 618 291 291 2,124 2,124
Destination 895 895 895 895 760 760
Gas Tax 0 0 -7,500 -7,500 0 0
Total Price $23,440 $24,440 $27,695 $29,695 $27,040 $31,310
Total Invoice $22,120 $23,074 $25,413 $26,971 $25,040 $29,013

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Soul dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Soul vs. Toyota Prius

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $2,935
TrueDelta Adjusted Invoice Difference: $2,308
Model Year201820182018201820102010
ModelSoulSoulSoulSoulPriusPrius
Trim+!EVEV+IVV
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine161hp I4201hp I4109hp E109hp E98hp I4 H98hp I4 H
TransmissionT6S7A1A1CVTCVT
DrivetrainFWDFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)315, 8?, 6?, 6?, 6?, 8?, 8
Tire (rear if not all the same)215/55-17235/45-18205/60-16205/60-16195/65-15215/45-17
Total Price$23,440$24,440$27,695$29,695$27,040$31,310
Adjustments for Features-2000-1,225-3,465-865-2,040
Feature-Adjusted Total Price$23,240$24,440$26,470$26,230$26,175$29,270
Cost Above Minimum$0$1,200$3,230$2,990$0$3,095
Total Invoice$22,120$23,074$25,413$26,971$25,040$29,013
Adjustments for Features-1890-1,124-3,147-801-1,890
Feature-Adjusted Total Invoice$21,931$23,074$24,289$23,824$24,239$27,123
Cost Above Minimum$0$1,143$2,358$1,893$0$2,884

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Features Comparison: Kia Soul vs. Toyota Prius

Model Year201820182018201820102010
ModelSoulSoulSoulSoulPriusPrius
Trim+!EVEV+IVV
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100     
7-speed automated manual $1200    
1-speed automatic  $800$800  
CVT    $1000$1000
FWD$0$0$0$0$0$0
Accessories 
Heated steering wheel  $100$100  
Remote app  $25$25  
Remote climate control  $25$25  
Brakes, Airbags, and Other Safety 
911 assist$25$25    
Active or whiplash-reducing head restraints, front seats    $0$0
Knee airbag, driver    $75$75
Obstacle detection, front   $150  
Obstacle detection, rear   $250  
Rollover sensor$50$50$50$50  
Temporary spare tire    $150$150
Vehicle health reports$0$0$0$0  
Cargo Management 
Cargo cover$75$75 $75$75$75
Cargo net   $40  
Storage compartment under front seat(s)   $50  
Climate Control 
Heat pump  $250$250  
Interior air filter    $0$0
Water-repellent front-door glass    $15$15
Engine / Motor 
27 kWh battery pack  $0$0  
6.6 kW onboard charger  $500$500  
DC quick-charging capability  $750$750  
Exterior 
Bright-finished exhaust tip(s) $25    
Deep-tinted rear windows$275$275$275$275  
Rear spoiler$200$200  $200$200
Infotainment 
4G LTE connectivity  $0$0  
Android Auto support$100$100$100$100  
App support$0$0$0$0  
Apple CarPlay support$100$100$100$100  
CD changer, in-dash    $325$325
CD player$125$125$125$125  
HD radio$50     
Navigation system$600 $600$600$600$600
SMS text-to-speech reader$25$25$25$25  
Telematics service, such as OnStar  $200$200$200$200
Traffic information$25 $25$25$25$25
USB port$25$25$25$25  
Voice control for external devices$0$0$0$0  
Voice control for nav and audio$100 $100$100$100$100
Instruments, Lights, and Mirrors 
Automatic headlights$125$125$125$125  
Automatic-off headlights    $25$25
Boost gauge $75    
Compass$0$0$0$0  
Digital instruments  $0$0$0$0
Fog lights$125$125 $125 $125
Headlight washers     $50
Large energy flow and fuel economy display    $25$25
LED headlights     $1000
Power-folding mirrors   $50  
Speaker lights$100     
Tachometer$75$75    
Turn signals on or near mirrors $25$25$25  
Seats and Interior Trim 
Center armrest(s), second row$50$50 $50$50$50
Cooled or ventilated front seats   $300  
Heated front seats  $200$200$200$200
Heated second row seats   $200  
Leather seating surfaces   $900$900$900
Partial leather seating sufaces $450    
Power lumbar adjuster, driver seat    $100$100
Upholstered instrument cluster hood$50$50 $50  
Total Value of Features$3,400$3,200$4,425$6,665$4,065$5,240
Value of Feature Adjustments$200$0$1,225$3,465$865$2,040
Value of Feature Adjustments-1890-1,124-3,147-801-1,890

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Specifications Comparison: Kia Soul vs. Toyota Prius

Model Year20182010
ModelSoulPrius
Body4dr Hatch4dr Hatch
Wheelbase101.2 in106.3 in
Length163.0 in175.6 in
Width70.9 in68.7 in
Height63.5 in58.7 in
Curb Weight2,885 lb.3,043 lb.
Fuel Capacity14.2 gal.11.9 gal.
Row 1 Headroom39.6 in38.6 in
Row 1 Shoulder Room55.5 in54.9 in
Row 1 Hip Room53.2 in52.7 in
Row 1 Legroom40.9 in42.5 in
Row 2 Headroom39.5 in37.6 in
Row 2 Shoulder Room54.7 in53.1 in
Row 2 Hip Room49.3 in51.2 in
Row 2 Legroom39.1 in36.0 in
Cargo Volume,
Minimum
24.2 ft321.6 ft3
Cargo Volume,
Maximum
61.3 ft339.6 ft3

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Option Package Details
Kia Soul +

Audio Package
FeatureValueRequested?
HD radio50No
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Leather-wrapped steering wheel150Yes
Proximity key250Yes
Engine immobilizer (optional)0No
Special interior trim0No
Upholstered instrument cluster hood50No
Total Requested112567%
Total Not Requested55033%

Option Package Details
Toyota Prius IV

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested95083%
Total Not Requested20017%

Option Package Details
Toyota Prius V

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested95083%
Total Not Requested20017%

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