From the start, Lexus nailed the needs and wants of luxury sedan buyers. But they're not content with this group. They also want to sell cars to people who love driving. But, in the intramural midsize sedan contest, the Camry-based ES outsold the driver-oriented GS by more than ten to one in 2011 (40,873 vs. 3,746 cars). Still, Lexus refused to give up, and last year introduced a redesigned 2013 GS. Is the fourth time the charm?