The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,285 Kia Optima EX | ||||||
Difference: $23,074 | ||||||
Lowest Total Invoice: $28,224 Kia Optima EX | ||||||
Difference: $17,847 | ||||||
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Model Year | 2008 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | GX | Optima | Optima | Optima | Optima | Optima |
Trim | 470 | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $47,315 | $25,440 | $30,990 | $35,210 | $26,855 | $36,090 |
Base Invoice | $41,164 | $23,755 | $28,752 | $32,743 | $25,023 | $33,481 |
Navigation System / Mark Levinson Pkg. | 3,250 | |||||
Satellite radio | 486 | |||||
Cargo mat | 92 | 95 | 95 | |||
Rear spoiler | 551 | |||||
Telematics service, such as OnStar | 900 | |||||
Universal garage door opener | 350 | 350 | 350 | 350 | 350 | |
Premium Package | 3,600 | |||||
Launch Edition | 2,900 | |||||
SX Base Package | 3,085 | |||||
Navigation System / Mark Levinson Pkg. | 2,633 | |||||
Satellite radio | 389 | |||||
Cargo mat | 55 | 78 | 78 | |||
Rear spoiler | 345 | |||||
Telematics service, such as OnStar | 720 | |||||
Universal garage door opener | 291 | 291 | 291 | 291 | 291 | |
Premium Package | 3,283 | |||||
Launch Edition | 2,665 | |||||
SX Base Package | 2,842 | |||||
Options (change) | 5,279 | 3,950 | 445 | 445 | 6,335 | 350 |
Options (change) | 4,142 | 3,574 | 369 | 369 | 5,798 | 291 |
Destination | 765 | 895 | 895 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | 0 | -4,919 | 0 | 0 |
Total Price | $53,359 | $30,285 | $32,330 | $31,631 | $34,085 | $37,335 |
Total Invoice | $46,071 | $28,224 | $30,016 | $29,088 | $31,716 | $34,667 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $18,514 | ||||||
TrueDelta Adjusted Invoice Difference: $14,087 | ||||||
Model Year | 2008 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | GX | Optima | Optima | Optima | Optima | Optima |
Trim | 470 | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 263hp V8 | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 245hp I4 |
Transmission | A5 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | AWD w/4L | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 240, 14 | ?, 6 | 630, 10 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 265/65-17 | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 |
Total Price | $53,359 | $30,285 | $32,330 | $31,631 | $34,085 | $37,335 |
Adjustments for Features | -7,135 | -2,575 | -200 | 0 | -4,725 | -7,500 |
Feature-Adjusted Total Price | $46,224 | $27,710 | $32,130 | $31,631 | $29,360 | $29,835 |
Cost Above Minimum | $0 | $0 | $4,420 | $3,921 | $1,650 | $2,125 |
Total Invoice | $46,071 | $28,224 | $30,016 | $29,088 | $31,716 | $34,667 |
Adjustments for Features | -6,160 | -2,400 | -186 | 0 | -4,397 | -6,964 |
Feature-Adjusted Total Invoice | $39,911 | $25,824 | $29,830 | $29,088 | $27,319 | $27,703 |
Cost Above Minimum | $0 | $0 | $4,006 | $3,264 | $1,495 | $1,879 |
Model Year | 2008 | 2017 | 2017 | 2017 | 2017 | 2017 |
Model | GX | Optima | Optima | Optima | Optima | Optima |
Trim | 470 | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
5-speed automatic | $900 | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
AWD w/low range | $2200 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | |
Accessories | ||||||
AC power outlet | $100 | |||||
Adaptive cruise control, all-speed | $850 | |||||
Cruise control | $150 | $150 | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | $100 | $100 | $100 | |
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | $125 | |
Remote window/roof operation | $15 | |||||
Sunshades, second row | $125 | $125 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | |||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
Around view cameras | $500 | |||||
Automatic braking, high-speed or partial | $200 | |||||
Automatic braking, low-speed | $200 | |||||
Blind spot warning system | $200 | $200 | $200 | |||
Cross-traffic warning, rear | $100 | $100 | $100 | |||
Forward collision warning | $200 | |||||
Full-size spare tire | $225 | |||||
Hill descent control | $250 | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
Lane departure warning | $200 | |||||
Obstacle detection, rear | $250 | $250 | $250 | |||
Rearview camera | $200 | $200 | $200 | $200 | $200 | |
Temporary spare tire | $150 | $150 | ||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Cargo cover | $75 | |||||
Roof rack | $300 | |||||
Climate Control | ||||||
Automatic air recirculation | $100 | |||||
Rain-sensing wipers | $175 | |||||
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear wiper | $175 | |||||
Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | |
Water-repellent front-door glass | $15 | |||||
Drivetrain | ||||||
Lockable center differential | $150 | |||||
Engine / Motor | ||||||
10 kWh battery pack | $0 | |||||
3.3 kW onboard charger | $0 | |||||
Automatic start / stop | $150 | $150 | ||||
Exterior | ||||||
Active grille shutters | $0 | $0 | ||||
Body kit | $0 | $0 | ||||
Bodyside cladding | $350 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |||
Deep-tinted rear windows | $275 | |||||
Painted brake calipers (optional) | $0 | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | |||
Rear bumper protector | $40 | |||||
Rear spoiler | $200 | $200 | $200 | |||
Running boards | $350 | |||||
Skid plates | $150 | |||||
Sunroof | $900 | |||||
Tow hook(s), front | $40 | |||||
Wheel-lip moldings | $75 | |||||
Infotainment | ||||||
Android Auto support | $100 | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
CD changer, in-dash | $325 | |||||
DVD-compatible player | $0 | |||||
HD radio | $50 | $50 | $50 | $50 | $50 | |
MP3-compatible player | $50 | |||||
Rear seat audio controls | $25 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | ||
Telematics service, such as OnStar | $200 | |||||
Traffic information | $25 | $25 | $25 | $25 | $25 | |
USB port | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Wireless charging station | $75 | |||||
Instruments, Lights, and Mirrors | ||||||
Altimeter | $25 | |||||
Approach detection | $25 | $25 | $25 | |||
Auto-dimming headlights | $200 | |||||
Barometer | $25 | |||||
Detailed driving style feedback | $100 | $100 | ||||
Fog lights | $125 | |||||
Interior ambient lighting | $150 | $150 | $150 | |||
Large energy flow and fuel economy display | $25 | $25 | ||||
LED headlights | $1000 | $1000 | ||||
Mirror tilt-down in reverse | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Steering-linked headlights | $150 | $150 | ||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | |||
Door sill trim plates | $100 | $100 | $100 | $100 | ||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | |||||
Interior trim, special color | $0 | |||||
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual height adjuster, passenger seat | $50 | $50 | ||||
Manual recliner, second row seats | $75 | |||||
Metal pedals | $75 | $75 | ||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | $100 | $100 | |||
Power lumbar adjuster, driver seat | $100 | |||||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Adaptive dampers - electrical | $500 | |||||
Alloy wheels | $350 | $350 | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | $200 | |||
Machined alloy wheels | $350 | |||||
Performance steering system (optional) | $0 | $0 | ||||
Rear air springs, auto-leveling | $350 | |||||
Sport suspension (upgrade) | $0 | $0 | ||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||||
Total Value of Features | $11,335 | $6,775 | $4,400 | $4,200 | $8,925 | $11,700 |
Value of Feature Adjustments | $7,135 | $2,575 | $200 | $0 | $4,725 | $7,500 |
Value of Feature Adjustments | -6,160 | -2,400 | -186 | 0 | -4,397 | -6,964 |
Model Year | 2008 | 2017 |
Model | GX | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 109.8 in | 110.4 in |
Length | 188.2 in | 191.1 in |
Width | 74.0 in | 73.2 in |
Height | 74.6 in | 57.7 in |
Curb Weight | 4,872 lb. | 3,220 lb. |
Fuel Capacity | 23.0 gal. | 18.5 gal. |
Row 1 Headroom | 40.2 in | 39.8 in |
Row 1 Shoulder Room | 57.5 in | 58.1 in |
Row 1 Hip Room | 55.1 in | 56.0 in |
Row 1 Legroom | 41.8 in | 45.5 in |
Row 2 Headroom | 40.0 in | 37.8 in |
Row 2 Shoulder Room | 57.4 in | 56.4 in |
Row 2 Hip Room | 54.8 in | 56.0 in |
Row 2 Legroom | 36.8 in | 35.6 in |
Row 3 Headroom | 36.5 in | 0.0 in |
Row 3 Shoulder Room | 56.7 in | 0.0 in |
Row 3 Hip Room | 56.4 in | 0.0 in |
Row 3 Legroom | 24.9 in | 0.0 in |
Cargo Volume, Minimum | 13.2 ft3 | 15.9 ft3 |
Cargo Volume, Behind R2 | 49.7 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 77.5 ft3 | 15.9 ft3 |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Bluetooth cell phone link | 100 | Yes |
Rearview camera | 200 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Mark Levinson, 240W, 14 speakers (with subwoofer) | 350 | No |
Total Requested | 1000 | 74% |
Total Not Requested | 350 | 26% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
HD radio | 50 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Obstacle detection, rear | 250 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 1150 | 32% |
Total Not Requested | 2425 | 68% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Launch Edition | ||
Feature | Value | Requested? |
Surround sound | 250 | No |
Dark-colored headliner (optional) | 0 | No |
Interior trim, special color | 0 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Obstacle detection, rear | 250 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 300 | 9% |
Total Not Requested | 2950 | 91% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
HD radio | 50 | No |
Proximity key | 250 | No |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 950 | 37% |
Total Not Requested | 1650 | 63% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |