The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,700 Kia Optima EX | ||||
Difference: $8,089 | ||||
Lowest Total Invoice: $23,970 Kia Optima EX | ||||
Difference: $7,738 | ||||
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Model Year | 2006 | 2011 | 2011 | 2011 |
Model | Endeavor | Optima | Optima | Optima |
Trim | Limited | EX | EX Turbo | Hybrid |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,799 | $22,700 | $24,700 | $26,500 |
Base Invoice | $29,025 | $21,210 | $23,080 | $24,760 |
Stability control | 995 | |||
Leather Plus Package | 1,400 | |||
Premium Package | 2,250 | 2,150 | ||
Stability control | 868 | |||
Leather Plus Package | 1,220 | |||
Premium Package | 2,010 | 1,920 | ||
Options (change) | 2,395 | 2,250 | 2,150 | 0 |
Options (change) | 2,088 | 2,010 | 1,920 | 0 |
Destination | 595 | 750 | 750 | 750 |
Total Price | $33,789 | $25,700 | $27,600 | $27,250 |
Total Invoice | $31,708 | $23,970 | $25,750 | $25,510 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $10,599 | ||||
TrueDelta Adjusted Invoice Difference: $10,075 | ||||
Model Year | 2006 | 2011 | 2011 | 2011 |
Model | Endeavor | Optima | Optima | Optima |
Trim | Limited | EX | EX Turbo | Hybrid |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 225hp V6 | 200hp I4 | 274hp I4 | 166hp I4 H |
Transmission | T4 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 315, 7 | ?, 6 | ?, 6 | ?, 6 |
Tire (rear if not all the same) | 235/65-17 | 215/55-17 | 215/55-17 | 205/65-16 |
Total Price | $33,789 | $25,700 | $27,600 | $27,250 |
Adjustments for Features | -685 | -3,195 | -3,195 | 0 |
Feature-Adjusted Total Price | $33,104 | $22,505 | $24,405 | $27,250 |
Cost Above Minimum | $0 | $0 | $1,900 | $4,745 |
Total Invoice | $31,708 | $23,970 | $25,750 | $25,510 |
Adjustments for Features | -643 | -2,980 | -2,981 | 0 |
Feature-Adjusted Total Invoice | $31,065 | $20,990 | $22,769 | $25,510 |
Cost Above Minimum | $0 | $0 | $1,779 | $4,520 |
Model Year | 2006 | 2011 | 2011 | 2011 |
Model | Endeavor | Optima | Optima | Optima |
Trim | Limited | EX | EX Turbo | Hybrid |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
4-speed manually-shiftable automatic | $900 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | $100 | ||
Proximity key | $250 | $250 | $250 | |
Tilt steering wheel, manual | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Universal garage door opener | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | |
Brake assist | $50 | $50 | $50 | |
Rearview camera | $200 | |||
Side curtain airbags | $350 | $350 | $350 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo cover | $75 | |||
Cargo net | $40 | |||
Rear seat pass-through | $100 | |||
Roof rack | $300 | |||
Climate Control | ||||
Dual-zone climate control | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | |
Rear air vents | $100 | $100 | $100 | |
Rear air vents with manual controls | $150 | |||
Rear wiper | $175 | |||
Exterior | ||||
Body kit | $0 | |||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||
Panoramic sunroof | $1200 | $1200 | ||
Rear spoiler | $200 | |||
Sunroof | $900 | |||
Infotainment | ||||
Audio controls on steering wheel | $125 | $125 | $125 | |
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | |||
Bluetooth cell phone link | $100 | $100 | $100 | |
CD changer, in-dash | $325 | |||
CD player | $125 | $125 | $125 | |
Media drive, small | $5 | |||
Satellite radio | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | |||
Voice control for external devices | $0 | |||
Instruments, Lights, and Mirrors | ||||
Auto-dimming rearview mirror | $150 | $150 | ||
Automatic headlights | $125 | $125 | $125 | |
Automatic-off headlights | $25 | |||
Compass | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | |||
Large energy flow and fuel economy display | $25 | |||
Speaker lights | $100 | $100 | $100 | |
Trip computer | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | |
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | ||
Folding second row seats | $300 | $300 | $300 | |
Heated front seats | $200 | $200 | $200 | |
Heated second row seats | $200 | $200 | ||
Leather seating surfaces | $900 | $900 | $900 | |
Manual lumbar adjuster, driver seat | $50 | |||
Memory system, driver seat | $200 | $200 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power recliner, driver seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | ||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Machined alloy wheels | $350 | |||
Total Value of Features | $5,190 | $7,700 | $7,700 | $4,505 |
Value of Feature Adjustments | $685 | $3,195 | $3,195 | $0 |
Value of Feature Adjustments | -643 | -2,980 | -2,981 | 0 |
Model Year | 2006 | 2011 |
Model | Endeavor | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 108.3 in | 110.0 in |
Length | 190.2 in | 190.7 in |
Width | 73.6 in | 72.1 in |
Height | 69.6 in | 57.3 in |
Curb Weight | 3,870 lb. | 3,207 lb. |
Fuel Capacity | 21.4 gal. | 18.5 gal. |
Row 1 Headroom | 39.6 in | 40.0 in |
Row 1 Shoulder Room | 59.1 in | 57.2 in |
Row 1 Hip Room | 56.7 in | 54.7 in |
Row 1 Legroom | 41.4 in | 45.5 in |
Row 2 Headroom | 38.7 in | 37.6 in |
Row 2 Shoulder Room | 58.7 in | 55.7 in |
Row 2 Hip Room | 55.9 in | 54.5 in |
Row 2 Legroom | 38.5 in | 34.7 in |
Cargo Volume, Minimum | 40.7 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 76.4 ft3 | 15.4 ft3 |
Leather Plus Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated mirrors | 25 | Yes |
Heated front seats | 200 | Yes |
Total Requested | 1125 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Total Requested | 200 | 8% |
Total Not Requested | 2200 | 92% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Total Requested | 200 | 8% |
Total Not Requested | 2200 | 92% |