Subaru BRZ Subaru BRZ 2018 Kia Soul Kia Soul 2018

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Subaru BRZ vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Subaru BRZ vs. Kia Soul Invoice Comparison

Lowest Total Price: $23,975

Kia Soul +   
Difference: $5,756

Lowest Total Invoice: $22,564

Kia Soul +   
Difference: $5,566

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  Down Payment Interest Rate Term
Model Year201820182018201820182018
ModelBRZBRZSoulSoulSoulSoul
TrimLimitedtS+!EVEV+
Body2dr Coupe2dr Coupe4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $28,445 $33,495 $20,300 $22,800 $33,950 $35,950
Base Invoice $26,995 $31,690 $19,230 $21,561 $31,727 $33,285
Auto-dimming rearview mirror 244 244        
Cargo tray 72 72 80 80 80 80
Universal garage door opener 110 110 350 350 350 350
Audio Package     1,500      
Metal pedals     80 80 80 80
Floor mats     125 125 125 125
Rear spoiler     395 395    
Illuminated door sill trim plates     250 250 250 250
Auto-dimming rearview mirror 157 157        
Cargo tray 46 46 67 67 67 67
Universal garage door opener 72 72 291 291 291 291
Audio Package     1,377      
Metal pedals     67 67 67 67
Floor mats     102 102 102 102
Rear spoiler     327 327    
Illuminated door sill trim plates     208 208 208 208
Options (change) 426 426 2,780 1,280 885 885
Options (change) 275 275 2,439 1,062 735 735
Destination 860 860 895 895 895 895
Gas Tax 0 0 0 0 -7,500 -7,500
Total Price $29,731 $34,781 $23,975 $24,975 $28,230 $30,230
Total Invoice $28,130 $32,825 $22,564 $23,518 $25,857 $27,415

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Subaru BRZ dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Subaru BRZ vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $5,431
TrueDelta Adjusted Invoice Difference: $5,257
Model Year201820182018201820182018
ModelBRZBRZSoulSoulSoulSoul
TrimLimitedtS+!EVEV+
Body2dr Coupe2dr Coupe4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine205hp H4205hp H4161hp I4201hp I4109hp E109hp E
TransmissionM6M6T6S7A1A1
DrivetrainRWDRWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)196, 8196, 8315, 8?, 6?, 6?, 6
Tire (rear if not all the same)215/45-17215/40-18215/55-17235/45-18205/60-16205/60-16
Total Price$29,731$34,781$23,975$24,975$28,230$30,230
Adjustments for Features-525-700-2000-1,225-3,465
Feature-Adjusted Total Price$29,206$34,081$23,775$24,975$27,005$26,765
Cost Above Minimum$0$4,875$0$1,200$3,230$2,990
Total Invoice$28,130$32,825$22,564$23,518$25,857$27,415
Adjustments for Features-497-661-1880-1,122-3,142
Feature-Adjusted Total Invoice$27,633$32,164$22,376$23,518$24,735$24,273
Cost Above Minimum$0$4,531$0$1,142$2,359$1,897

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Features Comparison: Subaru BRZ vs. Kia Soul

Model Year201820182018201820182018
ModelBRZBRZSoulSoulSoulSoul
TrimLimitedtS+!EVEV+
Body2dr Coupe2dr Coupe4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150    
6-speed manually-shiftable automatic  $1100   
7-speed automated manual   $1200  
1-speed automatic    $800$800
RWD$0$0    
FWD  $0$0$0$0
Accessories 
Heated steering wheel    $100$100
Power rear side windows  $200$200$200$200
Remote app    $25$25
Remote climate control    $25$25
Brakes, Airbags, and Other Safety 
911 assist  $25$25  
Active or whiplash-reducing head restraints, front seats$0$0    
Obstacle detection, front     $150
Obstacle detection, rear     $250
Rollover sensor  $50$50$50$50
Temporary spare tire$150$150    
Vehicle health reports  $0$0$0$0
Cargo Management 
Cargo cover  $75$75 $75
Cargo net     $40
Overhead sunglass holder  $25$25$25$25
Storage compartment under front seat(s)     $50
Climate Control 
Dual-zone climate control$125$125    
Heat pump    $250$250
Interior air filter$0$0    
Ionizing air filtration  $50$50$50$50
Rear wiper  $175$175$175$175
Drivetrain 
Torque-sensing limited-slip rear differential$300$300    
Engine / Motor 
27 kWh battery pack    $0$0
6.6 kW onboard charger    $500$500
DC quick-charging capability    $750$750
Exterior 
Body kit (gray/black) $0    
Bright-finished exhaust tip(s)$25$25 $25  
Carbon fiber wing-type rear spoiler $400    
Deep-tinted rear windows  $275$275$275$275
Manual adjustability, rear spoiler $100    
Painted brake calipers (optional) $0    
Rear spoiler$200 $200$200  
Infotainment 
4G LTE connectivity    $0$0
CD player  $125$125$125$125
HD radio$50$50$50   
MP3-compatible player  $50$50$50$50
Navigation system$600$600$600 $600$600
Telematics service, such as OnStar    $200$200
Traffic + travel information$25$25    
Traffic information  $25 $25$25
Voice control for external devices  $0$0$0$0
Voice control for nav and audio$100$100$100 $100$100
Instruments, Lights, and Mirrors 
Boost gauge   $75  
Digital instruments    $0$0
Fog lights$125 $125$125 $125
LED headlights, single projector or low beam only$750$750    
Performance meter$150$150    
Power-folding mirrors     $50
Speaker lights  $100   
Tachometer$75$75$75$75  
Turn signals on or near mirrors   $25$25$25
Seats and Interior Trim 
Center armrest(s), front row  $75$75$75$75
Center armrest(s), second row  $50$50 $50
Cooled or ventilated front seats     $300
Door sill trim plates$100$100    
Heated front seats$200$200  $200$200
Heated second row seats     $200
Illuminated door sill trim plates  $200$200$200$200
Interior trim, special color $0    
Leather seating surfaces$900$900   $900
Partial leather seating sufaces   $450  
Synthetic suede door panel trim$250$250    
Synthetic suede inserts in leather seating surfaces$0$0    
Upholstered instrument cluster hood$50$50$50$50 $50
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200$200$200
Sport suspension (upgrade) $0    
Wheels, dark finish $0    
Total Value of Features$4,325$4,500$4,000$3,800$5,025$7,265
Value of Feature Adjustments$525$700$200$0$1,225$3,465
Value of Feature Adjustments-497-661-1880-1,122-3,142

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Specifications Comparison: Subaru BRZ vs. Kia Soul

Model Year20182018
ModelBRZSoul
Body2dr Coupe4dr Hatch
Wheelbase101.2 in101.2 in
Length166.7 in163.0 in
Width69.9 in70.9 in
Height50.6 in63.5 in
Curb Weight2,763 lb.2,885 lb.
Fuel Capacity13.2 gal.14.2 gal.
Row 1 Headroom37.1 in39.6 in
Row 1 Shoulder Room54.5 in55.5 in
Row 1 Hip Room53.1 in53.2 in
Row 1 Legroom41.9 in40.9 in
Row 2 Headroom35.0 in39.5 in
Row 2 Shoulder Room51.7 in54.7 in
Row 2 Hip Room45.3 in49.3 in
Row 2 Legroom29.9 in39.1 in
Cargo Volume,
Minimum
6.9 ft324.2 ft3
Cargo Volume,
Maximum
6.961.3 ft3

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Option Package Details
Kia Soul +

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Audio Package
FeatureValueRequested?
HD radio50Yes
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Special interior trim0No
Upholstered instrument cluster hood50Yes
Leather-wrapped steering wheel150Yes
Proximity key250Yes
Engine immobilizer (optional)0No
Total Requested122573%
Total Not Requested45027%

Option Package Details
Kia Soul !

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%

Option Package Details
Kia Soul EV

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%

Option Package Details
Kia Soul EV+

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%

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