Toyota Prius Toyota Prius 2012 Ford Taurus Ford Taurus 2018

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Toyota Prius vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Ford Taurus Invoice Comparison

Lowest Total Price: $35,665

Toyota Prius Five   
Difference: $5,380

Lowest Total Invoice: $32,909

Toyota Prius Five   
Difference: $5,941

Calculate Payments

  Down Payment Interest Rate Term
Model Year2012201220182018
ModelPriusPriusTaurusTaurus
TrimFivePlug-in Hybrid AdvancedLimitedSHO
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Base Price $29,805 $39,525 $37,105 $42,770
Base Invoice $27,744 $37,945 $35,064 $40,418
Advanced Technology Package 4,320      
Floor mats 200 200    
Remote start 529 529    
Cargo net 51 51    
Navigation system     795 795
Driver Assist Package     1,995 1,995
Rear spoiler     275  
Advanced Technology Package 3,863      
Floor mats 127 127    
Remote start 380 380    
Cargo net 35 35    
Navigation system     755 755
Driver Assist Package     1,895 1,895
Rear spoiler     261  
Options (change) 5,100 780 3,065 2,790
Options (change) 4,405 542 2,911 2,650
Destination 760 760 875 875
Gas Tax 0 -2,500 0 0
Total Price $35,665 $38,565 $41,045 $46,435
Total Invoice $32,909 $36,747 $38,850 $43,943

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius Five
TrueDelta Adjusted Price Difference: $1,565
TrueDelta Adjusted Invoice Difference: $2,319
Model Year2012201220182018
ModelPriusPriusTaurusTaurus
TrimFivePlug-in Hybrid AdvancedLimitedSHO
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Engine98hp I4 H98hp I4 PiH288hp V6365hp V6
TransmissionCVTCVTT6T6
DrivetrainFWDFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)120, 8120, 8390, 12390, 12
Tire (rear if not all the same)215/45-17195/65-15255/45-19245/45-20
Total Price$35,665$38,565$41,045$46,435
Adjustments for Features-4500-4,265-6,640
Feature-Adjusted Total Price$35,215$38,565$36,780$39,795
Cost Above Minimum$0$3,350$0$3,015
Total Invoice$32,909$36,747$38,850$43,943
Adjustments for Features-4150-4,037-6,284
Feature-Adjusted Total Invoice$32,494$36,747$34,813$37,659
Cost Above Minimum$0$4,253$0$2,846

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Features Comparison: Toyota Prius vs. Ford Taurus

Model Year2012201220182018
ModelPriusPriusTaurusTaurus
TrimFivePlug-in Hybrid AdvancedLimitedSHO
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000  
6-speed manually-shiftable automatic  $1100$1100
FWD$0$0$0 
AWD   $1700
Accessories 
Heated steering wheel  $100$100
Keyless entry keypad  $50$50
Power-adjustable pedals  $125$125
Remote app $25  
Remote climate control $25  
Semi-automated parking system  $500$500
Sunshade, rear, power  $225$225
Tilt/telescoping steering wheel, manual$250$250  
Tilt/telescoping steering wheel, power  $350$350
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Active or whiplash-reducing head restraints, front seats$0$0  
Blind spot warning system  $200$200
Cross-traffic warning, rear  $100$100
Curve control  $50$50
Driver drowsiness monitor  $150$150
Forward collision warning  $200$200
Knee airbag, driver$75$75  
Lane departure prevention$150   
Lane departure prevention, steering-based  $200$200
Lane departure warning$200 $200$200
Obstacle detection, front  $150$150
Obstacle detection, rear  $250$250
Rollover sensor  $50$50
Safety key  $5$5
Temporary spare tire$150 $150$150
Torque vectoring, brake-based  $100$100
Vehicle health reports  $0$0
Cargo Management 
Cargo cover$75$75  
Cargo mat$40$40  
Climate Control 
Dual-zone climate control  $125$125
Rain-sensing wipers  $175$175
Rear air vents  $100$100
Rear wiper$175$175  
Variable intermittent wipers$75$75  
Engine / Motor 
4 kWh battery pack $0  
Automatic start / stop$150$150  
Exterior 
Bright-finished exhaust tip(s)  $25$25
Infotainment 
Android Auto support  $100$100
Apple CarPlay support  $100$100
DVD-compatible player$0$0  
Surround sound  $250$250
Telematics service, such as OnStar$200$200  
Voice control for external devices  $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75$75
Auto-dimming headlights  $200$200
Compass  $0$0
Digital instruments$0$0  
Fog lights$125$125  
Head-up display (HUD)$350$350  
Headlight washers$50$50  
Interior ambient lighting  $150$150
Large color reconfigurable instrument cluster display  $250$250
Large energy flow and fuel economy display$25$25  
LED headlights$1000$1000  
Tachometer  $75$75
Xenon HID headlights   $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300$300
Door sill trim plates  $100$100
Heated second row seats  $200$200
Leather seating surfaces  $900$900
Leather-wrapped steering wheel$150$150 $150
Memory system, driver seat  $200$200
Metal pedals   $75
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, passenger seat  $100$100
Power lumbar adjuster, passenger seat  $100$100
Power recliner, passenger seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Synthetic leather seating surfaces$0$0  
Synthetic suede inserts in leather seating surfaces   $0
Wood/leather-wrapped steering wheel  $150 
Suspension, Wheels, and Tires 
Alloy wheels$350$350$350 
Electronic systems calibration selector$200$200  
Machined alloy wheels   $350
Sport suspension (upgrade)   $0
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$4,790$4,340$8,605$10,980
Value of Feature Adjustments$450$0$4,265$6,640
Value of Feature Adjustments-4150-4,037-6,284

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Specifications Comparison: Toyota Prius vs. Ford Taurus

Model Year20122018
ModelPriusTaurus
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.9 in
Length176.4 in202.9 in
Width68.7 in76.2 in
Height58.7 in60.7 in
Curb Weight3,043 lb.3,970 lb.
Fuel Capacity11.9 gal.20.0 gal.
Row 1 Headroom38.6 in39.0 in
Row 1 Shoulder Room54.9 in57.9 in
Row 1 Hip Room52.7 in56.3 in
Row 1 Legroom42.5 in41.9 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room53.1 in56.9 in
Row 2 Hip Room51.2 in55.8 in
Row 2 Legroom36.0 in38.1 in
Cargo Volume,
Minimum
21.6 ft320.1 ft3
Cargo Volume,
Maximum
39.6 ft320.1 ft3

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Option Package Details
Toyota Prius Five

Advanced Technology Package
FeatureValueRequested?
Lane departure warning system200Yes
Lane departure prevention system150Yes
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Head-up display (HUD)350No
DVD-compatible player0No
Radar- or camera-based collision preparation system0Yes
Total Requested80059%
Total Not Requested55041%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150No
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Semi-automated parking system500No
Driver drowsiness monitor150No
Forward collision warning200No
Lane departure prevention, steering-based200No
Total Requested65035%
Total Not Requested120065%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150No
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Semi-automated parking system500No
Driver drowsiness monitor150No
Forward collision warning200No
Lane departure prevention, steering-based200No
Total Requested65035%
Total Not Requested120065%

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