Toyota Prius Toyota Prius 2018 Kia Forte Kia Forte 2012

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Toyota Prius vs. Kia Forte Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Forte Invoice Comparison

Lowest Total Price: $21,440

Kia Forte EX   
Difference: $7,814

Lowest Total Invoice: $20,247

Kia Forte EX   
Difference: $6,913

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820122012
ModelPriusPriusForteForte
TrimThreeFourEXSX
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $26,735 $29,685 $18,100 $19,600
Base Invoice $24,888 $27,634 $17,240 $18,670
Advanced Technology Package 1,350 1,350    
Floor mats 225 225    
Cargo net 49 49 40 40
Technology Package     1,800 1,800
Sunroof     750 750
Leather Package       1,000
Advanced Technology Package 1,202 1,202    
Floor mats 140 140    
Cargo net 35 35 32 32
Technology Package     1,570 1,570
Sunroof     655 655
Leather Package       870
Options (change) 1,624 1,624 2,590 3,590
Options (change) 1,377 1,377 2,257 3,127
Destination 895 895 750 750
Total Price $29,254 $32,204 $21,440 $23,940
Total Invoice $27,160 $29,906 $20,247 $22,547

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Forte dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Forte

Lowest Adjusted Price and Invoice: Kia Forte EX
TrueDelta Adjusted Price Difference: $4,449
TrueDelta Adjusted Invoice Difference: $3,789
Model Year2018201820122012
ModelPriusPriusForteForte
TrimThreeFourEXSX
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine95hp I4 H95hp I4 H156hp I4173hp I4
TransmissionCVTCVTT6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6
Tire (rear if not all the same)195/65-15195/65-15205/55-16215/45-17
Total Price$29,254$32,204$21,440$23,940
Adjustments for Features-3,365-4,5150-1,525
Feature-Adjusted Total Price$25,889$27,689$21,440$22,415
Cost Above Minimum$0$1,800$0$975
Total Invoice$27,160$29,906$20,247$22,547
Adjustments for Features-3,124-4,1930-1,436
Feature-Adjusted Total Invoice$24,036$25,713$20,247$21,111
Cost Above Minimum$0$1,677$0$864

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Features Comparison: Toyota Prius vs. Kia Forte

Model Year2018201820122012
ModelPriusPriusForteForte
TrimThreeFourEXSX
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000  
6-speed manually-shiftable automatic  $1100$1100
FWD$0$0$0$0
Accessories 
Adaptive cruise control, all-speed$850$850  
Cruise control  $150$150
Universal garage door opener $100  
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200$200  
Automatic braking, low-speed$200$200  
Blind spot warning system $200  
Cross-traffic warning, rear $100  
Forward collision warning$200$200  
Knee airbag, driver$75$75  
Lane departure prevention, steering-based$200$200  
Lane departure warning$200$200  
Pedestrian detection$50$50  
Radar- or camera-based collision preparation system$0$0  
Seat cushion airbag, passenger$75$75  
Temporary spare tire$150 $150$150
Cargo Management 
Cargo mat$40$40  
Console with shifter  $150$150
Console without shifter$150$150  
Climate Control 
Ionizing air filtration  $50$50
Rain-sensing wipers $175  
Variable intermittent wipers$75 $75$75
Wiper de-icer   $25
Engine / Motor 
Automatic start / stop$150$150  
Exterior 
Active grille shutters$0$0  
Bright-finished exhaust tip(s)   $25
Rear spoiler  $200$200
Infotainment 
App support$0$0  
Bluetooth audio streaming$25$25  
DVD-compatible player$0$0  
HD radio$50$50  
Siri Eyes Free support$0$0  
SMS text-to-speech reader$25$25  
Traffic + travel information$25$25  
Traffic information  $25$25
Wireless charging station$75$75  
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200  
Auto-dimming rearview mirror $150 $150
Detailed driving style feedback$100$100  
Digital instruments$0$0  
Fog lights  $125$125
Head-up display (HUD)$350$350  
Heated mirrors$25$25  
Large energy flow and fuel economy display$25$25  
LED headlights, single projector or low beam only$750$750  
Tachometer  $75$75
Seats and Interior Trim 
Heated front seats $200 $200
Leather seating surfaces   $900
Leather-wrapped steering wheel   $150
Manual height adjuster, driver seat$50 $50$50
Metal pedals   $75
Power fore-aft adjuster, driver seat $100  
Power height adjuster, driver seat $100  
Power lumbar adjuster, driver seat $100  
Power recliner, driver seat $100  
Power tilt adjuster, driver seat $100  
Synthetic leather seating surfaces $0  
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200  
Sport suspension (upgrade)   $0
Total Value of Features$5,515$6,665$2,150$3,675
Value of Feature Adjustments$3,365$4,515$0$1,525
Value of Feature Adjustments-3,124-4,1930-1,436

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Specifications Comparison: Toyota Prius vs. Kia Forte

Model Year20182012
ModelPriusForte
Body4dr Hatch4dr Hatch
Wheelbase106.3 in104.3 in
Length178.7 in170.9 in
Width69.3 in69.9 in
Height58.1 in57.5 in
Curb Weight3,076 lb.2,782 lb.
Fuel Capacity11.3 gal.13.7 gal.
Row 1 Headroom39.4 in40.0 in
Row 1 Shoulder Room55.0 in55.7 in
Row 1 Hip Room53.4 in53.0 in
Row 1 Legroom43.2 in43.3 in
Row 2 Headroom37.4 in38.4 in
Row 2 Shoulder Room53.0 in54.7 in
Row 2 Hip Room51.9 in53.3 in
Row 2 Legroom33.4 in35.0 in
Cargo Volume,
Minimum
24.6 ft319.4 ft3
Cargo Volume,
Maximum
62.7 ft30.0 ft3

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Option Package Details
Toyota Prius Three

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Kia Forte EX

Technology Package
FeatureValueRequested?
Rearview camera200Yes
Ionizing air filtration50No
Navigation system600Yes
Automatic climate control, front200Yes
Automatic headlights100Yes
Fog lights125No
Upgraded instruments0No
Additional chrome trim0No
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested147589%
Total Not Requested17511%

Option Package Details
Kia Forte SX

Technology Package
FeatureValueRequested?
Rearview camera200Yes
Ionizing air filtration50No
Navigation system600Yes
Automatic climate control, front200Yes
Additional chrome trim0No
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested137596%
Total Not Requested504%
Leather Package
FeatureValueRequested?
Leather seating surfaces900No
Heated front seats200Yes
Auto-dimming rearview mirror150Yes
Wiper de-icer25No
Total Requested35027%
Total Not Requested92573%

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