Toyota Prius Toyota Prius 2010 Lincoln Continental Lincoln Continental 2018

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Toyota Prius vs. Lincoln Continental Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Lincoln Continental Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $26,090

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $24,260

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020182018
ModelPriusContinentalContinental
TrimVReserveBlack Label
Body4dr Hatch4dr Sedan4dr Sedan
Base Price $28,070 $54,625 $65,255
Base Invoice $26,129 $50,460 $60,180
Advanced Technology Package 5,180    
CD player, remote   335  
Technology Package   4,215 4,215
Advanced Technology Package 4,377    
CD player, remote   305  
Technology Package   3,836 3,836
Options (change) 5,180 4,550 4,215
Options (change) 4,377 4,141 3,836
Destination 760 925 925
Total Price $34,010 $60,100 $70,395
Total Invoice $31,266 $55,526 $64,941

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. Lincoln Continental

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $16,345
TrueDelta Adjusted Invoice Difference: $15,257
Model Year201020182018
ModelPriusContinentalContinental
TrimVReserveBlack Label
Body4dr Hatch4dr Sedan4dr Sedan
Engine98hp I4 H335hp V6335hp V6
TransmissionCVTT6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 13?, 13
Tire (rear if not all the same)215/45-17255/45-19245/40-20
Total Price$34,010$60,100$70,395
Adjustments for Features0-9,745-12,695
Feature-Adjusted Total Price$34,010$50,355$57,700
Cost Above Minimum$0$0$7,345
Total Invoice$31,266$55,526$64,941
Adjustments for Features0-9,003-11,711
Feature-Adjusted Total Invoice$31,266$46,523$53,230
Cost Above Minimum$0$0$6,707

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Features Comparison: Toyota Prius vs. Lincoln Continental

Model Year201020182018
ModelPriusContinentalContinental
TrimVReserveBlack Label
Body4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0$0
Accessories 
AC power outlet $100$100
Active noise reduction $0$0
Adaptive cruise control$600  
Adaptive cruise control, all-speed $850$850
Hands-free trunk or liftgate $100$100
Heated steering wheel  $100
Keyless entry keypad $50$50
Power door closers $300$300
Power trunk closer $350$350
Remote app $25$25
Remote climate control $25$25
Remote start $150$150
Remote window/roof operation $15$15
Sunshade, rear, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active glove box $100$100
Active or whiplash-reducing head restraints, front seats$0  
Around view cameras $500$500
Automatic braking, high-speed or partial $200$200
Automatic braking, low-speed $200$200
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Forward collision warning $200$200
Inflatable rear seat belts  $200
Lane departure prevention$150  
Lane departure prevention, steering-based $200$200
Obstacle detection, front $150$150
Obstacle detection, rear $250$250
Pedestrian detection $50$50
Rearview camera$200  
Safety key $5$5
Vehicle health reports $0$0
Wide-view front camera $150$150
Wide-view rear camera $0$0
Cargo Management 
Cargo cover$75  
Cargo net $40$40
Console with shifter$150  
Console without shifter $150$150
Rear seat pass-through $100$100
Climate Control 
Dual-zone climate control $125$125
Ionizing air filtration$50  
Rain-sensing wipers $175$175
Rear air vents with automatic controls $250$250
Rear wiper$175  
Variable intermittent wipers$75  
Water-repellent front-door glass$15  
Wiper de-icer $25$25
Exterior 
Active grille shutters $0$0
Bright-finished exhaust tip(s) $25$25
Laminated front side windows $200$200
Laminated rear side windows $100$100
Panoramic sunroof  $1200
Rear spoiler$200  
Infotainment 
4G LTE connectivity $0$0
Android Auto support $100$100
App support $0$0
Apple CarPlay support $100$100
Aux input$50  
CD changer, in-dash$325  
CD player, remote $100$100
Concierge Services - 4 year subscription  $200
HD radio $50$50
SMS text-to-speech reader $25$25
Surround sound $250$250
Telematics service, such as OnStar$200  
Traffic + travel information $25$25
Traffic information$25  
USB port $25$25
Voice control for external devices $0$0
Wi-Fi hotspot $50$50
Instruments, Lights, and Mirrors 
Approach detection $25$25
Auto-dimming driver-side mirror $75$75
Auto-dimming headlights  $200
Automatic headlights $125$125
Automatic-off headlights$25  
Boost gauge $75$75
Compass $0$0
Digital instruments$0  
Fog lights$125  
Head-up display (HUD) $350$350
Headlight washers$50  
Interior ambient lighting, configurable $150$150
Large color reconfigurable instrument cluster display $250$250
Large energy flow and fuel economy display$25  
LED headlights$1000 $1000
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Tachometer $75$75
Turn signals on or near mirrors $25$25
Xenon HID headlights $500 
Seats and Interior Trim 
Cooled or ventilated front seats $300 
Floor mats $75$75
Heated second row seats  $200
Illuminated door sill trim plates $200$200
Leather door panel trim  $250
Manual height adjuster, driver seat$50  
Memory system, driver seat $200$200
Memory system, passenger seat $150 
Power 4-way lumbar adjuster, driver seat $150 
Power 4-way lumbar adjuster, passenger seat $150 
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat $100$100
Power headrest fore-aft adjuster, driver seat $50 
Power headrest fore-aft adjuster, passenger seat $50 
Power headrest height adjuster, driver seat $50 
Power headrest height adjuster, passenger seat $50 
Power height adjuster, driver seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100 $100
Power lumbar adjuster, passenger seat  $100
Power recliner, driver seat $100$100
Power recliner, passenger seat $100$100
Power seatback bolsters, driver seat $100 
Power seatback bolsters, passenger seat $100 
Power thigh bolsters, driver seat $100 
Power thigh bolsters, passenger seat $100 
Power thigh support length adjuster, driver seat $100 
Power thigh support length adjuster, passenger seat $100 
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Power upper seatback recliner, driver seat $100 
Power upper seatback recliner, passenger seat $100 
Synthetic suede headliner  $650
Upgraded floor mats  $0
Upholstered instrument panel, leather  $1000
Wood trim $300 
Wood trim, alternative type  $300
Suspension, Wheels, and Tires 
Active steering $1000$1000
Adaptive dampers - electrical $500$500
Alloy wheels$350  
Polished alloy wheels $350$350
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$5,265$15,010$17,960
Value of Feature Adjustments$0$9,745$12,695
Value of Feature Adjustments0-9,003-11,711

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Specifications Comparison: Toyota Prius vs. Lincoln Continental

Model Year20102018
ModelPriusContinental
Body4dr Hatch4dr Sedan
Wheelbase106.3 in117.9 in
Length175.6 in201.4 in
Width68.7 in75.3 in
Height58.7 in58.5 in
Curb Weight3,043 lb.4,225 lb.
Fuel Capacity11.9 gal.18.0 gal.
Row 1 Headroom38.6 in39.3 in
Row 1 Shoulder Room54.9 in58.3 in
Row 1 Hip Room52.7 in55.9 in
Row 1 Legroom42.5 in42.3 in
Row 2 Headroom37.6 in37.7 in
Row 2 Shoulder Room53.1 in55.9 in
Row 2 Hip Room51.2 in54.8 in
Row 2 Legroom36.0 in41.3 in
Cargo Volume,
Minimum
21.6 ft316.7 ft3
Cargo Volume,
Maximum
39.6 ft316.7 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500Yes
Lane departure prevention system150Yes
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested225092%
Total Not Requested2008%

Option Package Details
Lincoln Continental Reserve

CD player, remote
FeatureValueRequested?
CD player, remote100Yes
MP3-compatible player50Yes
Total Requested150100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100No
Head-up display (HUD)350No
Wiper de-icer25No
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Semi-automated parking system500Yes
Around view cameras300No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Wide-view front camera150No
Wide-view rear camera0No
Lane departure prevention, steering-based200No
Pedestrian detection50No
Total Requested85026%
Total Not Requested247574%

Option Package Details
Lincoln Continental Black Label

Technology Package
FeatureValueRequested?
Head-up display (HUD)350No
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Semi-automated parking system500Yes
Around view cameras300No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Wide-view front camera150No
Wide-view rear camera0No
Lane departure prevention, steering-based200No
Pedestrian detection50No
Total Requested70023%
Total Not Requested235077%

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