2012 Toyota Prius Toyota Prius 2012 2010 Toyota Prius Toyota Prius 2010

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2012 Toyota Prius vs. 2010 Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2012 Toyota Prius vs. 2010 Toyota Prius Invoice Comparison

Lowest Total Price: $34,230

2010 Toyota Prius V   
Difference: $875

Lowest Total Invoice: $31,442

2010 Toyota Prius V   
Difference: $1,120

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122010
ModelPriusPrius
TrimFiveV
Body4dr Hatch4dr Hatch
Base Price $29,805 $28,070
Base Invoice $27,744 $26,129
Advanced Technology Package 4,320 5,180
Paint, special white 220 220
Advanced Technology Package 3,863 4,377
Paint, special white 195 176
Options (change) 4,540 5,400
Options (change) 4,058 4,553
Destination 760 760
Total Price $35,105 $34,230
Total Invoice $32,562 $31,442

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation 2012 Toyota Prius dealer quotes or 2010 Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: 2012 Toyota Prius vs. 2010 Toyota Prius

Lowest Adjusted Price and Invoice: 2010 Toyota Prius V
TrueDelta Adjusted Price Difference: $1,490
TrueDelta Adjusted Invoice Difference: $1,685
Model Year20122010
ModelPriusPrius
TrimFiveV
Body4dr Hatch4dr Hatch
Engine98hp I4 H98hp I4 H
TransmissionCVTCVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)51/48 MPG51/48 MPG
Audio (watts, speakers)120, 8?, 8
Tire (rear if not all the same)215/45-17215/45-17
Total Price$35,105$34,230
Adjustments for Features0-615
Feature-Adjusted Total Price$35,105$33,615
Total Invoice$32,562$31,442
Adjustments for Features0-565
Feature-Adjusted Total Invoice$32,562$30,877

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Features Comparison: 2012 Toyota Prius vs. 2010 Toyota Prius

Model Year20122010
ModelPriusPrius
TrimFiveV
Body4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000
FWD$0$0
Accessories 
Semi-automated parking system $500
Climate Control 
Ionizing air filtration $50
Water-repellent front-door glass $15
Engine / Motor 
Automatic start / stop$150 
Infotainment 
App support$0 
CD changer, in-dash $325
CD player$125 
DVD-compatible player$0 
HD radio$50 
SMS text-to-speech reader$25 
Traffic + travel information$25 
Traffic information $25
USB port$25 
Instruments, Lights, and Mirrors 
Automatic headlights$125 
Automatic-off headlights $25
Head-up display (HUD)$350 
Seats and Interior Trim 
Leather seating surfaces $900
Manual height adjuster, driver seat $50
Power fore-aft adjuster, driver seat$100 
Power height adjuster, driver seat$100 
Power recliner, driver seat$100 
Power tilt adjuster, driver seat$100 
Synthetic leather seating surfaces$0 
Total Value of Features$2,275$2,890
Value of Feature Adjustments$0$615
Value of Feature Adjustments0-565

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Specifications Comparison: 2012 Toyota Prius vs. 2010 Toyota Prius

Model Year20122010
ModelPriusPrius
Body4dr Hatch4dr Hatch
Wheelbase106.3 in106.3 in
Length176.4 in175.6 in
Width68.7 in68.7 in
Height58.7 in58.7 in
Curb Weight3,042 lb.3,042 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom38.6 in38.6 in
Row 1 Shoulder Room54.9 in54.9 in
Row 1 Hip Room52.7 in52.7 in
Row 1 Legroom42.5 in42.5 in
Row 2 Headroom37.6 in37.6 in
Row 2 Shoulder Room53.1 in53.1 in
Row 2 Hip Room51.2 in51.2 in
Row 2 Legroom36.0 in36.0 in
Cargo Volume,
Minimum
21.6 ft321.6 ft3
Cargo Volume,
Maximum
39.6 ft339.6 ft3

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Option Package Details
2012 Toyota Prius Five

Advanced Technology Package
FeatureValueRequested?
Lane departure warning system200Yes
Lane departure prevention system150Yes
Radar- or camera-based collision preparation system0Yes
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Head-up display (HUD)350No
DVD-compatible player0No
Total Requested100074%
Total Not Requested35026%

Option Package Details
2010 Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500No
Lane departure prevention system150Yes
Telematics service, such as OnStar200Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested195080%
Total Not Requested50020%

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