| 1 | 0 | 3 | 4 | 3 | 4 |
2018 Toyota Prius vs. 2010 Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
2018 Toyota Prius vs. 2010 Toyota Prius Invoice Comparison
Lowest Total Price: $30,975 2018 Toyota Prius Four | |||
| Difference: $3,255 | |||
Lowest Total Invoice: $28,881 2018 Toyota Prius Four | |||
| Difference: $2,561 | |||
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| Model Year | 2018 | 2018 | 2010 |
| Model | Prius | Prius | Prius |
| Trim | Four | Four Touring | V |
| Body | 4dr Hatch | 4dr Hatch | 4dr Hatch |
| Base Price | $29,685 | $30,565 | $28,070 |
| Base Invoice | $27,634 | $28,453 | $26,129 |
| Paint, special white | 395 | 395 | 220 |
| Advanced Technology Package | 5,180 | ||
| Paint, special white | 352 | 352 | 176 |
| Advanced Technology Package | 4,377 | ||
| Options (change) | 395 | 395 | 5,400 |
| Options (change) | 352 | 352 | 4,553 |
| Destination | 895 | 895 | 760 |
| Total Price | $30,975 | $31,855 | $34,230 |
| Total Invoice | $28,881 | $29,700 | $31,442 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation 2018 Toyota Prius dealer quotes or 2010 Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: 2018 Toyota Prius vs. 2010 Toyota Prius
| Lowest Adjusted Price and Invoice: 2018 Toyota Prius Four | |||
| TrueDelta Adjusted Price Difference: $2,990 | |||
| TrueDelta Adjusted Invoice Difference: $2,318 | |||
| Model Year | 2018 | 2018 | 2010 |
| Model | Prius | Prius | Prius |
| Trim | Four | Four Touring | V |
| Body | 4dr Hatch | 4dr Hatch | 4dr Hatch |
| Engine | 95hp I4 H | 95hp I4 H | 98hp I4 H |
| Transmission | CVT | CVT | CVT |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 54/50 MPG | 54/50 MPG | 51/48 MPG |
| Audio (watts, speakers) | ?, 6 | ?, 6 | ?, 8 |
| Tire (rear if not all the same) | 195/65-15 | 215/45-17 | 215/45-17 |
| Total Price | $30,975 | $31,855 | $34,230 |
| Adjustments for Features | 0 | -125 | -265 |
| Feature-Adjusted Total Price | $30,975 | $31,730 | $33,965 |
| Cost Above Minimum | $0 | $755 | $0 |
| Total Invoice | $28,881 | $29,700 | $31,442 |
| Adjustments for Features | 0 | -117 | -243 |
| Feature-Adjusted Total Invoice | $28,881 | $29,583 | $31,199 |
| Cost Above Minimum | $0 | $702 | $0 |
Features Comparison: 2018 Toyota Prius vs. 2010 Toyota Prius
| Model Year | 2018 | 2018 | 2010 |
| Model | Prius | Prius | Prius |
| Trim | Four | Four Touring | V |
| Body | 4dr Hatch | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | |||
| CVT | $1000 | $1000 | $1000 |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Adaptive cruise control | $600 | ||
| Adaptive cruise control, all-speed | $850 | $850 | |
| Semi-automated parking system | $500 | ||
| Brakes, Airbags, and Other Safety | |||
| Automatic braking, high-speed or partial | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | |
| Blind spot warning system | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | |
| Forward collision warning | $200 | $200 | |
| Lane departure prevention | $150 | ||
| Lane departure prevention, steering-based | $200 | $200 | |
| Pedestrian detection | $50 | $50 | |
| Seat cushion airbag, passenger | $75 | $75 | |
| Temporary spare tire | $150 | ||
| Cargo Management | |||
| Console with shifter | $150 | ||
| Console without shifter | $150 | $150 | |
| Climate Control | |||
| Ionizing air filtration | $50 | ||
| Rain-sensing wipers | $175 | $175 | |
| Variable intermittent wipers | $75 | ||
| Water-repellent front-door glass | $15 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | $150 | |
| Exterior | |||
| Active grille shutters | $0 | $0 | |
| Rear spoiler | $200 | ||
| Infotainment | |||
| App support | $0 | $0 | |
| CD changer, in-dash | $325 | ||
| CD player | $125 | $125 | |
| DVD-compatible player | $0 | $0 | |
| HD radio | $50 | $50 | |
| Siri Eyes Free support | $0 | $0 | |
| SMS text-to-speech reader | $25 | $25 | |
| Telematics service, such as OnStar | $200 | ||
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| USB port | $25 | $25 | |
| Wireless charging station | $75 | $75 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming headlights | $200 | $200 | |
| Automatic headlights | $125 | $125 | |
| Automatic-off headlights | $25 | ||
| Detailed driving style feedback | $100 | $100 | |
| Fog lights | $125 | $125 | |
| Headlight washers | $50 | ||
| LED headlights | $1000 | ||
| LED headlights, single projector or low beam only | $750 | $750 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Seats and Interior Trim | |||
| Leather seating surfaces | $900 | ||
| Leather-wrapped steering wheel | $150 | ||
| Manual height adjuster, driver seat | $50 | ||
| Power fore-aft adjuster, driver seat | $100 | $100 | |
| Power height adjuster, driver seat | $100 | $100 | |
| Power recliner, driver seat | $100 | $100 | |
| Power tilt adjuster, driver seat | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | $0 | |
| Total Value of Features | $5,475 | $5,600 | $5,740 |
| Value of Feature Adjustments | $0 | $125 | $265 |
| Value of Feature Adjustments | 0 | -117 | -243 |
Specifications Comparison: 2018 Toyota Prius vs. 2010 Toyota Prius
| Model Year | 2018 | 2010 |
| Model | Prius | Prius |
| Body | 4dr Hatch | 4dr Hatch |
| Wheelbase | 106.3 in | 106.3 in |
| Length | 178.7 in | 175.6 in |
| Width | 69.3 in | 68.7 in |
| Height | 58.1 in | 58.7 in |
| Curb Weight | 3,075 lb. | 3,042 lb. |
| Fuel Capacity | 11.3 gal. | 11.9 gal. |
| Row 1 Headroom | 39.4 in | 38.6 in |
| Row 1 Shoulder Room | 55.0 in | 54.9 in |
| Row 1 Hip Room | 53.4 in | 52.7 in |
| Row 1 Legroom | 43.2 in | 42.5 in |
| Row 2 Headroom | 37.4 in | 37.6 in |
| Row 2 Shoulder Room | 53.0 in | 53.1 in |
| Row 2 Hip Room | 51.9 in | 51.2 in |
| Row 2 Legroom | 33.4 in | 36.0 in |
| Cargo Volume, Minimum | 24.6 ft3 | 21.6 ft3 |
| Cargo Volume, Maximum | 62.7 ft3 | 39.6 ft3 |
Option Package Details
2010 Toyota Prius V
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Lane departure warning system | 200 | Yes |
| Parking guidance system - active | 500 | No |
| Lane departure prevention system | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Total Requested | 1750 | 71% |
| Total Not Requested | 700 | 29% |
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