Toyota Prius Toyota Prius 2010 Volkswagen Touareg Volkswagen Touareg 2008

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Toyota Prius vs. Volkswagen Touareg Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Volkswagen Touareg Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $17,730

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $15,983

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010200820082008
ModelPriusTouaregTouaregTouareg
TrimVVR6 FSIV8 FSIV10 TDI
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Base Price $28,070 $39,300 $48,390 $68,340
Base Invoice $26,129 $36,183 $44,510 $62,785
Advanced Technology Package 5,180      
Technologie Package   3,350 3,350 3,350
Lux Plus Package   6,300    
Adaptive cruise control   2,100 2,100 2,100
Advanced Technology Package 4,377      
Technologie Package   2,959 2,959 2,959
Lux Plus Package   5,563    
Adaptive cruise control   1,854 1,854 1,854
Options (change) 5,180 11,750 5,450 5,450
Options (change) 4,377 10,376 4,813 4,813
Destination 760 690 690 690
Total Price $34,010 $51,740 $54,530 $74,480
Total Invoice $31,266 $47,249 $50,013 $68,288

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. Volkswagen Touareg

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $11,490
TrueDelta Adjusted Invoice Difference: $10,285
Model Year2010200820082008
ModelPriusTouaregTouaregTouareg
TrimVVR6 FSIV8 FSIV10 TDI
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Engine98hp I4 H280hp V6350hp V8310hp V10 D
TransmissionCVTT6T6T6
DrivetrainFWDAWD w/4LAWD w/4LAWD w/4L
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8620, 10300, 11300, 11
Tire (rear if not all the same)215/45-17255/60-17275/45-19275/45-19
Total Price$34,010$51,740$54,530$74,480
Adjustments for Features0-6,240-5,465-7,340
Feature-Adjusted Total Price$34,010$45,500$49,065$67,140
Cost Above Minimum$0$0$3,565$21,640
Total Invoice$31,266$47,249$50,013$68,288
Adjustments for Features0-5,698-5,012-6,730
Feature-Adjusted Total Invoice$31,266$41,551$45,001$61,558
Cost Above Minimum$0$0$3,450$20,007

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Features Comparison: Toyota Prius vs. Volkswagen Touareg

Model Year2010200820082008
ModelPriusTouaregTouaregTouareg
TrimVVR6 FSIV8 FSIV10 TDI
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
CVT$1000   
6-speed manually-shiftable automatic $1100$1100$1100
FWD$0   
AWD w/low range $2200$2200$2200
Accessories 
AC power outlet $100$100$100
Heated steering wheel   $100
Power liftgate $350$350$350
Proximity key$250$250  
Semi-automated parking system$500   
Sunshades, second row  $125$125
Tilt/telescoping steering wheel, manual$250$250$250 
Tilt/telescoping steering wheel, power   $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0   
Hill descent control $250$250$250
Knee airbag, driver$75   
Lane departure prevention$150   
Lane departure warning$200   
Obstacle detection, front $150$150$150
Obstacle detection, rear $250$250$250
Radar- or camera-based collision preparation system$0   
Rollover sensor $50$50$50
Cargo Management 
Air-conditioned storage compartment $50$50$50
Rear seat pass-through $100$100$100
Roof rails $250$250$250
Storage compartment under front seat(s) $50$50$50
Climate Control 
Automatic air recirculation $100$100$100
Dual-zone climate control $125$125$125
Heated windshield washer nozzles $15$15$15
Ionizing air filtration$50   
Rain-sensing wipers $175$175$175
Rear air vents  $100$100
Rear air vents with automatic controls $250  
Rear dual-zone climate control $125  
Rear HVAC unit $400  
Residual heat $50$50$50
Variable intermittent wipers$75   
Water-repellent front-door glass$15   
Drivetrain 
Lockable center differential $150$150$150
Exterior 
Bright-finished exhaust tip(s)  $25$25
Deep-tinted rear windows $275$275$275
Rear bumper protector $40$40$40
Sunroof $900$900$900
Infotainment 
Bluetooth audio streaming$25   
Bluetooth cell phone link$100   
CD changer, in-dash$325   
CD changer, remote $200$200$200
MP3-compatible player$50   
Telematics service, such as OnStar$200   
Traffic information$25   
Voice control for nav and audio$100   
Instruments, Lights, and Mirrors 
Automatic headlights $125$125$125
Automatic-off headlights$25   
Compass $0$0$0
Digital instruments$0   
Interior ambient lighting $150$150$150
Large energy flow and fuel economy display$25   
LED headlights$1000   
Mirror tilt-down in reverse $25$25$25
Steering-linked headlights $150$150$150
Tachometer $75$75$75
Turn signals on or near mirrors $25$25$25
Xenon HID headlights $500$500$500
Seats and Interior Trim 
Door sill trim plates $100$100$100
Floor mats $75$75$75
Heated second row seats $200  
Manual height adjuster, driver seat$50   
Memory system, driver seat  $200$200
Memory system, passenger seat   $150
Power 4-way lumbar adjuster, driver seat $150$150$150
Power 4-way lumbar adjuster, passenger seat $150$150$150
Power fore-aft adjuster, driver seat $100$100$100
Power fore-aft adjuster, passenger seat $100$100$100
Power height adjuster, driver seat $100$100$100
Power height adjuster, passenger seat $100$100$100
Power lumbar adjuster, driver seat$100   
Power recliner, driver seat $100$100$100
Power recliner, passenger seat $100$100$100
Power seat belt height adjusters, front row   $25
Power tilt adjuster, driver seat $100$100$100
Power tilt adjuster, passenger seat $100$100$100
Wood trim $300$300$300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical   $500
Air suspension, auto-leveling and height adjustable   $1000
Electronic systems calibration selector$200   
Total Value of Features$4,790$11,030$10,255$12,130
Value of Feature Adjustments$0$6,240$5,465$7,340
Value of Feature Adjustments0-5,698-5,012-6,730

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Specifications Comparison: Toyota Prius vs. Volkswagen Touareg

Model Year20102008
ModelPriusTouareg
Body4dr Hatch4dr SUV
Wheelbase106.3 in112.4 in
Length175.6 in187.2 in
Width68.7 in75.9 in
Height58.7 in68.0 in
Curb Weight3,043 lb.5,087 lb.
Fuel Capacity11.9 gal.26.4 gal.
Row 1 Headroom38.6 in38.7 in
Row 1 Shoulder Room54.9 in57.7 in
Row 1 Hip Room52.7 in0.0 in
Row 1 Legroom42.5 in41.3 in
Row 2 Headroom37.6 in38.3 in
Row 2 Shoulder Room53.1 in57.4 in
Row 2 Hip Room51.2 in0.0 in
Row 2 Legroom36.0 in35.6 in
Cargo Volume,
Minimum
21.6 ft331.0 ft3
Cargo Volume,
Maximum
39.6 ft371.0 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
Parking guidance system - active500No
Lane departure prevention system150No
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100No
Traffic information25No
Bluetooth audio streaming25No
Total Requested125051%
Total Not Requested120049%

Option Package Details
Volkswagen Touareg VR6 FSI

Technologie Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200Yes
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested105075%
Total Not Requested35025%
Lux Plus Package
FeatureValueRequested?
Rear HVAC unit400No
Heated second row seats200No
Rear air vents with automatic controls150No
Proximity key250Yes
Rear dual-zone climate control125No
Dynaudio, 620W, 10 speakers350No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power 4-way lumbar adjuster, passenger seat100No
Steering-linked headlights150No
Xenon HID headlights500Yes
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat50No
Headlight washers50Yes
Wood trim300No
Leather seating surfaces900Yes
Total Requested170045%
Total Not Requested207555%

Option Package Details
Volkswagen Touareg V8 FSI

Technologie Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200Yes
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested105075%
Total Not Requested35025%

Option Package Details
Volkswagen Touareg V10 TDI

Technologie Package
FeatureValueRequested?
Navigation system600Yes
CD changer, remote200Yes
Rearview camera200Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Total Requested105075%
Total Not Requested35025%

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