Volkswagen Touareg Volkswagen Touareg 2009 BMW 7-Series BMW 7-Series 2012

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Volkswagen Touareg vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $61,374

Volkswagen Touareg V8 FSI   
Difference: $20,301

Lowest Total Invoice: $56,085

Volkswagen Touareg V8 FSI   
Difference: $19,210

Calculate Payments

  Down Payment Interest Rate Term
Model Year2009201220122012
ModelTouareg7-Series7-Series7-Series
TrimV8 FSI740Li750Li760Li
Body4dr SUV4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $48,900 $75,500 $88,200 $137,300
Base Invoice $44,997 $69,640 $81,325 $126,495
Technology Package 3,350      
Air suspension, auto-leveling and height adjustable 2,750      
Lux Limited Package 2,650      
Adaptive cruise control 2,600      
Bluetooth cell phone link 275      
CD changer, remote 99      
Cold Weather Package   800 800  
Sunshade, rear, power   1,000 1,000  
Wood trim, alternative type   1,080 1,080  
Adaptive cruise control, all-speed   2,400 2,400 2,400
Satellite radio - one year subscription     350  
Technology Package 2,959      
Air suspension, auto-leveling and height adjustable 2,429      
Lux Limited Package 2,341      
Adaptive cruise control 2,296      
Bluetooth cell phone link 243      
CD changer, remote 70      
Cold Weather Package   730 730  
Sunshade, rear, power   910 910  
Wood trim, alternative type   985 985  
Adaptive cruise control, all-speed   2,135 2,135 2,185
Satellite radio - one year subscription     320  
Options (change) 11,724 5,280 5,630 2,400
Options (change) 10,338 4,760 5,080 2,185
Destination 750 895 895 895
Gas Tax 0 0 1,000 1,700
Total Price $61,374 $81,675 $95,725 $142,295
Total Invoice $56,085 $75,295 $88,300 $131,275

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TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Volkswagen Touareg V8 FSI
TrueDelta Adjusted Price Difference: $23,201
TrueDelta Adjusted Invoice Difference: $21,860
Model Year2009201220122012
ModelTouareg7-Series7-Series7-Series
TrimV8 FSI740Li750Li760Li
Body4dr SUV4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine350hp V8315hp I6400hp V8535hp V12
TransmissionT6T6T6T8
DrivetrainAWD w/4LRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)300, 11205, 10600, 16600, 16
Tire (rear if not all the same)275/40-20245/50-18245/45-19245/45-19
Total Price$61,374$81,675$95,725$142,295
Adjustments for Features-2,9000-1,250-9,750
Feature-Adjusted Total Price$58,474$81,675$94,475$132,545
Cost Above Minimum$0$0$12,800$50,870
Total Invoice$56,085$75,295$88,300$131,275
Adjustments for Features-2,6500-1,153-8,995
Feature-Adjusted Total Invoice$53,435$75,295$87,147$122,280
Cost Above Minimum$0$0$11,852$46,985

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Features Comparison: Volkswagen Touareg vs. BMW 7-Series

Model Year2009201220122012
ModelTouareg7-Series7-Series7-Series
TrimV8 FSI740Li750Li760Li
Body4dr SUV4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100 
8-speed manually-shiftable automatic   $1300
AWD w/low range$2200   
RWD $0$0$0
Accessories 
AC power outlet$100   
Adaptive cruise control$600   
Adaptive cruise control, all-speed $850$850$850
Power door closers   $300
Power liftgate$350   
Power trunk closer   $350
Proximity key   $250
Remote app $25$25$25
Remote window/roof operation $15$15$15
Sunshade, rear, power $225$225$225
Sunshades, second row$125   
Sunshades, second row, power $225$225$225
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0$0
Around view cameras   $500
Blind spot warning system   $200
Forward collision warning $200$200$200
Hill descent control$250   
Knee airbag, driver $75$75$75
Knee airbag, passenger $75$75$75
Lane departure warning$200  $200
Radar- or camera-based collision preparation system $0$0$0
Rearview camera$200$200$200 
Rollover sensor$50   
Temporary spare tire$150   
Tires, run-flat $150$150$150
Wide-view front camera   $150
Cargo Management 
Cargo cover$75   
Overhead sunglass holder$25   
Roof rails$250   
Ski sack $50$50$50
Storage compartment under front seat(s)$50   
Climate Control 
Rear air vents$100   
Rear air vents with automatic controls $250$250$250
Rear dual-zone climate control $125$125$125
Rear wiper$175   
Wiper de-icer $25$25$25
Drivetrain 
Lockable center differential$150   
Engine / Motor 
Regenerative braking $0$0 
Exterior 
Body kit$0   
Deep-tinted rear windows$275   
Rear bumper protector$40   
Rear spoiler$200   
Infotainment 
Bluetooth audio streaming $25$25$25
CD changer, remote$200  $200
CD player $125$125$125
DVD-compatible player$0  $0
HD radio $50$50$50
MP3-compatible player $50$50$50
Satellite radio$200   
Satellite radio - one year subscription  $250$250
SD Card slot$25   
SMS text-to-speech reader $25$25$25
Surround sound  $250$250
Telematics service, such as OnStar $200$200$200
Traffic information $25$25$25
Voice control for external devices $0$0$0
Voice control for nav and audio $100$100$100
Instruments, Lights, and Mirrors 
Auto-dimming headlights   $200
Cornering lights $50$50$50
Head-up display (HUD)   $350
Illuminated vanity mirrors, rear seat $100$100$100
Power-folding mirrors $50$50$50
Seats and Interior Trim 
Ceramic controls   $0
Cooled or ventilated front seats   $300
Cooled or ventilated second row seats   $200
Folding second row seats$300   
Heated second row seats $200$200$200
Massage, driver seat   $100
Massage, passenger seat   $100
Memory system, passenger seat$150 $150$150
Power 4-way lumbar adjuster, second row seats   $225
Power headrest height adjuster, driver seat $50$50$50
Power headrest height adjuster, passenger seat $50$50$50
Power headrest height adjuster, second row seats   $75
Power recliner, second row seats   $150
Power seatback bolsters, driver seat  $100$100
Power seatback bolsters, passenger seat  $100$100
Power thigh support length adjuster, driver seat  $100$100
Power thigh support length adjuster, passenger seat  $100$100
Power tilt adjuster, second row seats   $150
Power upper seatback recliner, driver seat  $100$100
Power upper seatback recliner, passenger seat  $100$100
Power upper seatback recliner, second row seats   $150
Synthetic suede headliner   $650
Upholstered instrument panel $300$300 
Upholstered instrument panel, leather   $1000
Wood trim   $300
Wood trim, alternative type$300$300$300 
Suspension, Wheels, and Tires 
Active stabilizer bars   $500
Active steering   $1000
Air suspension, auto-leveling and height adjustable$1000   
Electronic systems calibration selector $200$200$200
Rear air springs, auto-leveling $350$350$350
Rear wheel steering   $1500
Transmission 
Steering-wheel-mounted transmission controls $100$100$100
Total Value of Features$8,840$5,940$7,190$15,690
Value of Feature Adjustments$2,900$0$1,250$9,750
Value of Feature Adjustments-2,6500-1,153-8,995

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Specifications Comparison: Volkswagen Touareg vs. BMW 7-Series

Model Year20092012
ModelTouareg7-Series
Body4dr SUV4dr Sedan, ext.
Wheelbase112.4 in126.4 in
Length187.2 in205.3 in
Width75.9 in74.9 in
Height68.0 in58.7 in
Curb Weight5,087 lb.4,433 lb.
Fuel Capacity26.4 gal.21.7 gal.
Row 1 Headroom38.7 in40.8 in
Row 1 Shoulder Room57.7 in59.2 in
Row 1 Legroom41.3 in41.2 in
Row 2 Headroom38.3 in38.9 in
Row 2 Shoulder Room57.4 in57.6 in
Row 2 Legroom35.6 in44.3 in
Cargo Volume,
Minimum
31.0 ft317.7 ft3
Cargo Volume,
Maximum
71.0 ft317.7 ft3

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Option Package Details
Volkswagen Touareg V8 FSI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
DVD-compatible player0Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15Yes
USB port25Yes
SD Card slot25No
Total Requested89070%
Total Not Requested37530%
Lux Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Body kit0No
275/40HR20 tires400No
Wood trim, alternative type300Yes
Upholstered door panels, leather250Yes
Total Requested55058%
Total Not Requested40042%

Option Package Details
BMW 7-Series 740Li

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225No
Sunshades, second row, power225No
Total Requested00%
Total Not Requested450100%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Radar- or camera-based collision preparation system0No
Forward collision warning200No
Total Requested00%
Total Not Requested900100%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200No
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested20044%
Total Not Requested25056%

Option Package Details
BMW 7-Series 750Li

Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225No
Sunshades, second row, power225No
Total Requested00%
Total Not Requested450100%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Radar- or camera-based collision preparation system0No
Forward collision warning200No
Total Requested00%
Total Not Requested900100%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200No
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested20044%
Total Not Requested25056%

Option Package Details
BMW 7-Series 760Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Radar- or camera-based collision preparation system0No
Forward collision warning200No
Total Requested00%
Total Not Requested900100%

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