Volkswagen Touareg Volkswagen Touareg 2009 BMW 3-Series BMW 3-Series 2012
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Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $48,435

BMW 3-Series 328i   
Difference: $7,440

Lowest Total Invoice: $44,670

BMW 3-Series 328i   
Difference: $6,575

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092012
ModelTouareg3-Series
TrimV8 FSI328i
Body4dr SUV4dr Wagon
Base Price $48,900 $37,500
Base Invoice $44,997 $34,680
Technology Package 3,350  
Adaptive cruise control 2,600 2,400
Bluetooth cell phone link 275  
Obstacle detection, rear   750
Steering-linked headlights   900
Navigation system   2,150
Premium Package   1,900
Satellite radio - one year subscription   350
Sunshades, second row   250
Heated steering wheel   190
Roof rails   100
Heated front seats   500
Metallic paint (extra cost)   550
Technology Package 2,959  
Adaptive cruise control 2,296 2,135
Bluetooth cell phone link 243  
Obstacle detection, rear   685
Steering-linked headlights   820
Navigation system   1,955
Premium Package   1,730
Satellite radio - one year subscription   320
Sunshades, second row   230
Heated steering wheel   175
Roof rails   90
Heated front seats   455
Metallic paint (extra cost)   500
Options (change) 6,225 10,040
Options (change) 5,498 9,095
Destination 750 895
Total Price $55,875 $48,435
Total Invoice $51,245 $44,670

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $3,155
TrueDelta Adjusted Invoice Difference: $2,645
Model Year20092012
ModelTouareg3-Series
TrimV8 FSI328i
Body4dr SUV4dr Wagon
Engine350hp V8230hp I6
TransmissionT6M6
DrivetrainAWD w/4LRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)300, 11180, 8
Tire (rear if not all the same)275/45-19225/45-17
Total Price$55,875$48,435
Adjustments for Features-4,2850
Feature-Adjusted Total Price$51,590$48,435
Total Invoice$51,245$44,670
Adjustments for Features-3,9300
Feature-Adjusted Total Invoice$47,315$44,670

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Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20092012
ModelTouareg3-Series
TrimV8 FSI328i
Body4dr SUV4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
6-speed manual $150
AWD w/low range$2200 
RWD $0
Accessories 
AC power outlet$100 
Power liftgate$350 
Remote app $25
Remote window/roof operation $15
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Hill descent control$250 
Lane departure warning$200 
Rearview camera$200 
Rollover sensor$50 
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Cargo area partition net $40
Liftglass or two-piece tailgate $150
Overhead sunglass holder$25 
Rear seat pass-through$100 
Storage compartment under front seat(s)$50 
Climate Control 
Rear air vents$100 
Rear air vents with manual controls $150
Drivetrain 
Lockable center differential$150 
Exterior 
Deep-tinted rear windows$275 
Panoramic sunroof $1200
Rear bumper protector$40 
Rear spoiler$200 
Sunroof$900 
Infotainment 
Bluetooth audio streaming $25
CD player $125
HD radio $50
iPod integration $100
MP3-compatible player $50
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic information $25
USB port$25 
Voice control for external devices $0
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Headlight washers$50 
Power-folding mirrors $50
Seats and Interior Trim 
Door sill trim plates$100 
Floor mats$75 
Memory system, passenger seat$150 
Total Value of Features$7,415$3,130
Value of Feature Adjustments$4,285$0
Value of Feature Adjustments-3,9300

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See a complete comparison of Volkswagen Touareg vs. BMW 3-Series features.

Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20092012
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase112.4 in108.7 in
Length187.2 in178.2 in
Width75.9 in71.5 in
Height68.0 in55.8 in
Curb Weight5,087 lb.3,463 lb.
Fuel Capacity26.4 gal.15.9 gal.
Row 1 Headroom38.7 in37.4 in
Row 1 Shoulder Room57.7 in55.4 in
Row 1 Legroom41.3 in41.5 in
Row 2 Headroom38.3 in38.0 in
Row 2 Shoulder Room57.4 in55.1 in
Row 2 Legroom35.6 in34.6 in
Cargo Volume,
Minimum		31.0 ft324.8 ft3
Cargo Volume,
Maximum		71.0 ft358.0 ft3

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See a complete comparison of Volkswagen Touareg vs. BMW 3-Series specs.

Option Package Details
Volkswagen Touareg V8 FSI

Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200No
DVD-compatible player0Yes
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15Yes
USB port25No
SD Card slot25No
Total Requested66553%
Total Not Requested60047%

Option Package Details
BMW 3-Series 328i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100No
Traffic information25No
Media drive, large15Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Remote app25No
Total Requested71564%
Total Not Requested40036%
Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Total Requested160097%
Total Not Requested503%

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