Volkswagen Touareg Volkswagen Touareg 2013 BMW 3-Series BMW 3-Series 2012

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Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $46,495

BMW 3-Series 328i   
Difference: $10,055

Lowest Total Invoice: $42,950

BMW 3-Series 328i   
Difference: $10,873

Calculate Payments

  Down Payment Interest Rate Term
Model Year2013201320132012
ModelTouaregTouaregTouareg3-Series
TrimVR6 FSIV6 TDIV6 TSI Hybrid328i
Body4dr SUV4dr SUV4dr SUV4dr Wagon
Base Price $43,945 $47,445 $62,575 $37,500
Base Invoice $41,792 $45,120 $59,510 $34,680
Executive Package 11,730 11,730    
Obstacle detection, rear       750
Steering-linked headlights       900
Navigation system       2,150
Premium Package       1,900
Cold Weather Package       900
Satellite radio - one year subscription       350
Proximity key       500
Roof rails       100
Metallic paint (extra cost)       550
Executive Package 11,156 11,156    
Obstacle detection, rear       685
Steering-linked headlights       820
Navigation system       1,955
Premium Package       1,730
Cold Weather Package       820
Satellite radio - one year subscription       320
Proximity key       455
Roof rails       90
Metallic paint (extra cost)       500
Options (change) 11,730 11,730 0 8,100
Options (change) 11,156 11,156 0 7,375
Destination 875 875 875 895
Total Price $56,550 $60,050 $63,450 $46,495
Total Invoice $53,823 $57,151 $60,385 $42,950

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $5,870
TrueDelta Adjusted Invoice Difference: $6,890
Model Year2013201320132012
ModelTouaregTouaregTouareg3-Series
TrimVR6 FSIV6 TDIV6 TSI Hybrid328i
Body4dr SUV4dr SUV4dr SUV4dr Wagon
Engine280hp V6240hp V6 D380hp V6 H230hp I6
TransmissionT8T8T8M6
DrivetrainAWDAWDAWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)620, 12620, 12?, 8180, 8
Tire (rear if not all the same)275/45-20275/45-20265/50-19225/45-17
Total Price$56,550$60,050$63,450$46,495
Adjustments for Features-4,185-4,185-4,2350
Feature-Adjusted Total Price$52,365$55,865$59,215$46,495
Cost Above Minimum$0$3,500$6,850$0
Total Invoice$53,823$57,151$60,385$42,950
Adjustments for Features-3,983-3,983-4,0300
Feature-Adjusted Total Invoice$49,840$53,168$56,355$42,950
Cost Above Minimum$0$3,328$6,515$0

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Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year2013201320132012
ModelTouaregTouaregTouareg3-Series
TrimVR6 FSIV6 TDIV6 TSI Hybrid328i
Body4dr SUV4dr SUV4dr SUV4dr Wagon
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300 
6-speed manual   $150
AWD$1700$1700$1700 
RWD   $0
Accessories 
AC power outlet$100$100$100 
Power liftgate$350$350$350 
Remote app   $25
Remote window/roof operation   $15
Tilt/telescoping steering wheel, manual$250$250 $250
Tilt/telescoping steering wheel, power  $350 
Brakes, Airbags, and Other Safety 
Hill descent control$250$250$250 
Rearview camera$200$200$200 
Rollover sensor$50$50$50 
Temporary spare tire$150$150  
Tires, run-flat   $150
Cargo Management 
Cargo area partition net   $40
Liftglass or two-piece tailgate   $150
Rear seat pass-through$100$100$100 
Storage compartment under front seat(s)$50$50$50 
Climate Control 
Rear air vents$100$100$100 
Rear air vents with manual controls   $150
Engine / Motor 
Automatic start / stop  $150 
Exterior 
Deep-tinted rear windows$275$275$275 
Rear bumper protector$40$40$40 
Rear spoiler$200$200$200 
Infotainment 
Aux input   $50
Satellite radio$200$200$200 
Satellite radio - one year subscription   $250
SD Card slot$25$25$25 
SMS text-to-speech reader   $25
Surround sound$250$250  
Telematics service, such as OnStar   $200
Voice control for external devices   $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror   $75
Auto-dimming passenger-side mirror   $75
Cornering lights$50$50$50 
Headlight washers   $50
Large energy flow and fuel economy display  $25 
Mirror tilt-down in reverse   $25
Power-folding mirrors   $50
Seats and Interior Trim 
Door sill trim plates  $100 
Floor mats$75$75$75 
Manual fore-aft adjuster, second row seats$75$75$75 
Manual recliner, second row seats$75$75$75 
Metal pedals  $75 
Power release, second row seats$50$50$50 
Total Value of Features$5,915$5,915$5,965$1,730
Value of Feature Adjustments$4,185$4,185$4,235$0
Value of Feature Adjustments-3,983-3,983-4,0300

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Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20132012
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase113.9 in108.7 in
Length188.8 in178.2 in
Width76.4 in71.5 in
Height68.2 in55.8 in
Curb Weight4,712 lb.3,463 lb.
Fuel Capacity22.5 gal.15.9 gal.
Row 1 Headroom39.6 in37.4 in
Row 1 Shoulder Room59.8 in55.4 in
Row 1 Legroom41.4 in41.5 in
Row 2 Headroom38.9 in38.0 in
Row 2 Shoulder Room56.7 in55.1 in
Row 2 Legroom34.9 in34.6 in
Cargo Volume,
Minimum
32.1 ft324.8 ft3
Cargo Volume,
Maximum
70.9 ft358.0 ft3

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Option Package Details
Volkswagen Touareg VR6 FSI

Executive Package
FeatureValueRequested?
Surround sound250No
275/45HR20 tires400No
Dynaudio, 620W, 12 speakers350No
Heated second row seats200Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Heated steering wheel100Yes
Proximity key250Yes
Wood trim300Yes
Leather seating surfaces900Yes
Heated mirrors25Yes
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Power release, second row seats50No
Navigation system600Yes
Rearview camera200No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested451578%
Total Not Requested125022%

Option Package Details
Volkswagen Touareg V6 TDI

Executive Package
FeatureValueRequested?
Surround sound250No
275/45HR20 tires400No
Dynaudio, 620W, 12 speakers350No
Heated second row seats200Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Heated steering wheel100Yes
Proximity key250Yes
Wood trim300Yes
Leather seating surfaces900Yes
Heated mirrors25Yes
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Power release, second row seats50No
Navigation system600Yes
Rearview camera200No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested451578%
Total Not Requested125022%

Option Package Details
BMW 3-Series 328i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25No
Total Requested86578%
Total Not Requested25022%
Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested145088%
Total Not Requested20012%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150Yes
Total Requested65093%
Total Not Requested507%

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