Volkswagen Touareg Volkswagen Touareg 2017 BMW 3-Series BMW 3-Series 2012
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Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $49,095

BMW 3-Series 328i   
Difference: $12,010

Lowest Total Invoice: $45,265

BMW 3-Series 328i   
Difference: $12,892

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172012
ModelTouareg3-Series
TrimExecutive328i
Body4dr SUV4dr Wagon
Base Price $60,195 $37,500
Base Invoice $57,247 $34,680
Navigation system   2,150
Premium Package   1,900
Cold Weather Package   900
Satellite radio - one year subscription   350
Roof rails   100
Metallic paint (extra cost)   550
Adaptive cruise control   2,400
Convenience Package   2,350
Navigation system   1,955
Premium Package   1,730
Cold Weather Package   820
Satellite radio - one year subscription   320
Roof rails   90
Metallic paint (extra cost)   500
Adaptive cruise control   2,135
Convenience Package   2,140
Options (change) 0 10,700
Options (change) 0 9,690
Destination 910 895
Total Price $61,105 $49,095
Total Invoice $58,157 $45,265

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $5,225
TrueDelta Adjusted Invoice Difference: $6,434
Model Year20172012
ModelTouareg3-Series
TrimExecutive328i
Body4dr SUV4dr Wagon
Engine280hp V6230hp I6
TransmissionT8M6
DrivetrainAWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)620, 10180, 8
Tire (rear if not all the same)275/40-21225/45-17
Total Price$61,105$49,095
Adjustments for Features-6,7850
Feature-Adjusted Total Price$54,320$49,095
Total Invoice$58,157$45,265
Adjustments for Features-6,4580
Feature-Adjusted Total Invoice$51,699$45,265

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Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20172012
ModelTouareg3-Series
TrimExecutive328i
Body4dr SUV4dr Wagon
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300 
6-speed manual $150
AWD$1700 
RWD $0
Accessories 
AC power outlet$100 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Hands-free trunk or liftgate$100 
Power liftgate$350 
Remote app $25
Remote window/roof operation $15
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Around view cameras$500 
Automatic braking, low-speed$200 
Blind spot warning system$200 
Forward collision warning$200 
Hill descent control$250 
Lane departure warning$200 
Rollover sensor$50 
Secondary collision brake assist$25 
Temporary spare tire$150 
Tires, run-flat $150
Wide-view front camera$150 
Cargo Management 
Cargo area partition net $40
Class III trailer hitch$250 
Liftglass or two-piece tailgate $150
Rear seat pass-through$100 
Storage compartment under front seat(s)$50 
Trailering equipment (7 wire)$150 
Climate Control 
Rear air vents$100 
Rear air vents with manual controls $150
Exterior 
Deep-tinted rear windows$275 
Rear bumper protector$40 
Rear spoiler$200 
Infotainment 
Aux input $50
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
SMS text-to-speech reader $25
Surround sound$250 
Telematics service, such as OnStar $200
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Cornering lights$50 
Headlight washers $50
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates$100 
Floor mats$75 
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Metal pedals$75 
Power release, second row seats$50 
Total Value of Features$9,115$2,330
Value of Feature Adjustments$6,785$0
Value of Feature Adjustments-6,4580

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See a complete comparison of Volkswagen Touareg vs. BMW 3-Series features.

Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20172012
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase113.9 in108.7 in
Length188.8 in178.2 in
Width76.4 in71.5 in
Height68.2 in55.8 in
Curb Weight4,697 lb.3,463 lb.
Fuel Capacity22.5 gal.15.9 gal.
Row 1 Headroom39.6 in37.4 in
Row 1 Shoulder Room59.8 in55.4 in
Row 1 Legroom41.4 in41.5 in
Row 2 Headroom38.9 in38.0 in
Row 2 Shoulder Room56.7 in55.1 in
Row 2 Legroom34.9 in34.6 in
Cargo Volume,
Minimum		32.1 ft324.8 ft3
Cargo Volume,
Maximum		70.9 ft358.0 ft3

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See a complete comparison of Volkswagen Touareg vs. BMW 3-Series specs.

Option Package Details
BMW 3-Series 328i

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25No
Total Requested86578%
Total Not Requested25022%
Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested145088%
Total Not Requested20012%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150Yes
Total Requested65093%
Total Not Requested507%
Convenience Package
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Sunshades, second row125Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Alarm100No
Proximity key250Yes
Total Requested142593%
Total Not Requested1007%

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