Volkswagen Touareg Volkswagen Touareg 2017 BMW 3-Series BMW 3-Series 2014

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Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $53,425

BMW 3-Series 328i   
Difference: $7,680

Lowest Total Invoice: $49,295

BMW 3-Series 328i   
Difference: $8,862

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720142014
ModelTouareg3-Series3-Series
TrimExecutive328i328d
Body4dr SUV4dr Wagon4dr Wagon
Base Price $60,195 $41,450 $42,950
Base Invoice $57,247 $38,315 $39,695
Driver Assistance Package   950 950
Navigation system   2,150 2,150
Cold Weather Package   950 950
Driver Assistance Plus   1,900 1,900
Premium Package   2,200 2,200
Steering-linked headlights   900 900
Metallic paint (extra cost)   550 550
Sunshades, second row   250 250
Adaptive cruise control, all-speed   1,200 1,200
Driver Assistance Package   865 865
Navigation system   1,955 1,955
Cold Weather Package   865 865
Driver Assistance Plus   1,730 1,730
Premium Package   2,000 2,000
Steering-linked headlights   820 820
Metallic paint (extra cost)   500 500
Sunshades, second row   230 230
Adaptive cruise control, all-speed   1,090 1,090
Options (change) 0 11,050 11,050
Options (change) 0 10,055 10,055
Destination 910 925 925
Total Price $61,105 $53,425 $54,925
Total Invoice $58,157 $49,295 $50,675

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $7,045
TrueDelta Adjusted Invoice Difference: $8,254
Model Year201720142014
ModelTouareg3-Series3-Series
TrimExecutive328i328d
Body4dr SUV4dr Wagon4dr Wagon
Engine280hp V6240hp I4180hp I4 D
TransmissionT8T8T8
DrivetrainAWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)620, 10205, 9205, 9
Tire (rear if not all the same)275/40-21225/50-17225/50-17
Total Price$61,105$53,425$54,925
Adjustments for Features-735-1000
Feature-Adjusted Total Price$60,370$53,325$54,925
Cost Above Minimum$0$0$1,600
Total Invoice$58,157$49,295$50,675
Adjustments for Features-700-920
Feature-Adjusted Total Invoice$57,457$49,203$50,675
Cost Above Minimum$0$0$1,472

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Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year201720142014
ModelTouareg3-Series3-Series
TrimExecutive328i328d
Body4dr SUV4dr Wagon4dr Wagon
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300
AWD$1700$1700$1700
Accessories 
AC power outlet$100  
Power liftgate$350  
Remote app $25$25
Remote window/roof operation $15$15
Tilt/telescoping steering wheel, manual $250$250
Tilt/telescoping steering wheel, power$350  
Brakes, Airbags, and Other Safety 
Driver drowsiness monitor $150$150
Knee airbag, driver $75$75
Knee airbag, passenger $75$75
Pedestrian detection $50$50
Rollover sensor$50  
Secondary collision brake assist$25  
Temporary spare tire$150  
Tires, run-flat $150$150
Cargo Management 
Cargo area partition net $40$40
Class III trailer hitch$250  
Liftglass or two-piece tailgate $150$150
Rear seat pass-through$100  
Roof rails$250  
Storage compartment under front seat(s)$50  
Trailering equipment (7 wire)$150  
Climate Control 
Rear air vents$100  
Rear air vents with manual controls $150$150
Engine / Motor 
Automatic start / stop $150$150
Regenerative braking $0$0
Exterior 
Deep-tinted rear windows$275  
Rear bumper protector$40  
Infotainment 
App support $0$0
Aux input $50$50
Handwriting recognition $200$200
In-vehicle Internet $150$150
iPod integration$100  
S Voice support $0$0
Satellite radio$200  
Satellite radio - one year subscription $250$250
SD Card slot$25  
Siri Eyes Free support $0$0
SMS text-to-speech reader $25$25
Surround sound$250  
Telematics service, such as OnStar $200$200
Text dictation $50$50
Traffic + travel information $25$25
Traffic information$25  
USB port $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror $75$75
Cornering lights$50  
Headlight washers $50$50
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Seats and Interior Trim 
Cooled or ventilated front seats$300  
Door sill trim plates$100  
Manual fore-aft adjuster, second row seats$75  
Manual recliner, second row seats$75  
Metal pedals$75  
Power release, second row seats$50  
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200$200
Transmission 
Launch control $100 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$6,565$5,930$5,830
Value of Feature Adjustments$735$100$0
Value of Feature Adjustments-700-920

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Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20172014
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase113.9 in110.6 in
Length188.8 in182.1 in
Width76.4 in71.3 in
Height68.2 in56.5 in
Curb Weight4,697 lb.3,546 lb.
Fuel Capacity22.5 gal.15.8 gal.
Row 1 Headroom39.6 in40.4 in
Row 1 Shoulder Room59.8 in55.1 in
Row 1 Legroom41.4 in42.0 in
Row 2 Headroom38.9 in38.3 in
Row 2 Shoulder Room56.7 in55.1 in
Row 2 Legroom34.9 in35.0 in
Cargo Volume,
Minimum
32.1 ft317.5 ft3
Cargo Volume,
Maximum
70.9 ft353.0 ft3

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Option Package Details
BMW 3-Series 328i

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25No
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Text dictation50No
Siri Eyes Free support0No
S Voice support0No
Total Requested71563%
Total Not Requested42537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested155086%
Total Not Requested25014%

Option Package Details
BMW 3-Series 328d

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25No
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Text dictation50No
Siri Eyes Free support0No
S Voice support0No
Total Requested71563%
Total Not Requested42537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested155086%
Total Not Requested25014%

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