| 1 | 0 | 3 | 4 | 3 | 4 |
Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Volkswagen Touareg vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $51,325 BMW 3-Series 328i | |||||
| Difference: $515 | |||||
Lowest Total Invoice: $47,240 Volkswagen Touareg V6 | |||||
| Difference: $145 | |||||
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| Model Year | 2007 | 2007 | 2007 | 2014 | 2014 |
| Model | Touareg | Touareg | Touareg | 3-Series | 3-Series |
| Trim | V6 | V8 | V10 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Base Price | $38,110 | $43,110 | $59,140 | $41,450 | $42,950 |
| Base Invoice | $35,035 | $39,607 | $54,267 | $38,315 | $39,695 |
| Navigation Plus Package | 3,350 | 3,350 | 3,350 | ||
| Package #2 | 4,600 | 4,600 | 4,600 | ||
| Air suspension, auto-leveling and height adjustable | 3,600 | 3,600 | |||
| Rear air vents with automatic controls | 1,500 | 1,500 | 1,500 | ||
| Driver Assistance Package | 950 | 950 | |||
| Navigation system | 2,150 | 2,150 | |||
| Cold Weather Package | 950 | 950 | |||
| Premium Package | 2,200 | 2,200 | |||
| Steering-linked headlights | 900 | 900 | |||
| Metallic paint (extra cost) | 550 | 550 | |||
| Sunshades, second row | 250 | 250 | |||
| Adaptive dampers - electrical | 1,000 | 1,000 | |||
| Navigation Plus Package | 2,959 | 2,959 | 2,959 | ||
| Package #2 | 4,062 | 4,062 | 4,062 | ||
| Air suspension, auto-leveling and height adjustable | 3,179 | 3,179 | |||
| Rear air vents with automatic controls | 1,325 | 1,325 | 1,325 | ||
| Driver Assistance Package | 865 | 865 | |||
| Navigation system | 1,955 | 1,955 | |||
| Cold Weather Package | 865 | 865 | |||
| Premium Package | 2,000 | 2,000 | |||
| Steering-linked headlights | 820 | 820 | |||
| Metallic paint (extra cost) | 500 | 500 | |||
| Sunshades, second row | 230 | 230 | |||
| Adaptive dampers - electrical | 910 | 910 | |||
| Options (change) | 13,050 | 13,050 | 9,450 | 8,950 | 8,950 |
| Options (change) | 11,525 | 11,525 | 8,346 | 8,145 | 8,145 |
| Destination | 680 | 680 | 680 | 925 | 925 |
| Total Price | $51,840 | $56,840 | $69,270 | $51,325 | $52,825 |
| Total Invoice | $47,240 | $51,812 | $63,293 | $47,385 | $48,765 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series
| Lowest Adjusted Price: BMW 3-Series 328i | |||||
| Lowest Adjusted Invoice: Volkswagen Touareg V6 | |||||
| TrueDelta Adjusted Price Difference: $85 | |||||
| TrueDelta Adjusted Invoice Difference: $536 | |||||
| Model Year | 2007 | 2007 | 2007 | 2014 | 2014 |
| Model | Touareg | Touareg | Touareg | 3-Series | 3-Series |
| Trim | V6 | V8 | V10 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Engine | 276hp V6 | 350hp V8 | 310hp V10 D | 240hp I4 | 180hp I4 D |
| Transmission | T6 | T6 | T6 | T8 | T8 |
| Drivetrain | AWD w/4L | AWD w/4L | AWD w/4L | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 300, 11 | 300, 11 | 300, 11 | 205, 9 | 205, 9 |
| Tire (rear if not all the same) | 255/60-17 | 255/55-18 | 255/55-18 | 225/50-17 | 225/50-17 |
| Total Price | $51,840 | $56,840 | $69,270 | $51,325 | $52,825 |
| Adjustments for Features | -530 | -680 | -680 | -100 | 0 |
| Feature-Adjusted Total Price | $51,310 | $56,160 | $68,590 | $51,225 | $52,825 |
| Cost Above Minimum | $0 | $4,850 | $17,280 | $0 | $1,600 |
| Total Invoice | $47,240 | $51,812 | $63,293 | $47,385 | $48,765 |
| Adjustments for Features | -483 | -620 | -621 | -92 | 0 |
| Feature-Adjusted Total Invoice | $46,757 | $51,192 | $62,672 | $47,293 | $48,765 |
| Cost Above Minimum | $0 | $4,435 | $15,915 | $0 | $1,472 |
Features Comparison: Volkswagen Touareg vs. BMW 3-Series
| Model Year | 2007 | 2007 | 2007 | 2014 | 2014 |
| Model | Touareg | Touareg | Touareg | 3-Series | 3-Series |
| Trim | V6 | V8 | V10 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |||
| AWD w/low range | $2200 | $2200 | $2200 | ||
| AWD | $1700 | $1700 | |||
| Accessories | |||||
| Hands-free trunk or liftgate | $100 | $100 | |||
| Heated steering wheel | $100 | $100 | |||
| Power liftgate | $350 | $350 | $350 | ||
| Remote app | $25 | $25 | |||
| Remote window/roof operation | $15 | $15 | |||
| Sunshades, second row | $125 | $125 | $125 | $125 | |
| Tilt/telescoping steering wheel, manual | $250 | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | ||
| Brakes, Airbags, and Other Safety | |||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |||
| Knee airbag, driver | $75 | $75 | |||
| Knee airbag, passenger | $75 | $75 | |||
| Tire-pressure monitor | $75 | $75 | |||
| Tires, run-flat | $150 | $150 | |||
| Cargo Management | |||||
| Cargo area partition net | $40 | $40 | |||
| Overhead sunglass holder | $25 | $25 | $25 | ||
| Rear seat pass-through | $100 | $100 | $100 | ||
| Roof rails | $250 | $250 | $250 | ||
| Storage compartment under front seat(s) | $50 | $50 | $50 | ||
| Climate Control | |||||
| Rear air vents with automatic controls | $250 | $250 | $250 | ||
| Rear air vents with manual controls | $150 | $150 | |||
| Rear dual-zone climate control | $125 | $125 | $125 | ||
| Rear HVAC unit | $400 | $400 | $400 | ||
| Drivetrain | |||||
| Lockable center differential | $150 | $150 | $150 | ||
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | |||
| Regenerative braking | $0 | $0 | |||
| Exterior | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
| Deep-tinted rear windows | $275 | $275 | $275 | ||
| Panoramic sunroof | $1200 | $1200 | |||
| Rear spoiler | $200 | $200 | |||
| Sunroof | $900 | $900 | $900 | ||
| Infotainment | |||||
| App support | $0 | $0 | |||
| Bluetooth audio streaming | $25 | $25 | |||
| Bluetooth cell phone link | $100 | $100 | |||
| CD changer, remote | $200 | $200 | $200 | ||
| CD player | $125 | $125 | |||
| DVD-compatible player | $0 | $0 | |||
| Handwriting recognition | $200 | $200 | |||
| HD radio | $50 | $50 | |||
| In-vehicle Internet | $150 | $150 | |||
| Media drive | $15 | $15 | |||
| MP3-compatible player | $50 | $50 | |||
| S Voice support | $0 | $0 | |||
| Satellite radio | $200 | $200 | |||
| Siri Eyes Free support | $0 | $0 | |||
| SMS text-to-speech reader | $25 | $25 | |||
| Telematics service, such as OnStar | $200 | $200 | |||
| Text dictation | $50 | $50 | |||
| Traffic + travel information | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | |||
| Voice control for nav and audio | $100 | $100 | |||
| Seats and Interior Trim | |||||
| Memory system, passenger seat | $150 | $150 | $150 | ||
| Power seat belt height adjusters, front row | $25 | $25 | $25 | ||
| Suspension, Wheels, and Tires | |||||
| Air suspension, auto-leveling and height adjustable | $1000 | $1000 | $1000 | ||
| Electronic systems calibration selector | $200 | $200 | |||
| Sport suspension (upgrade) | $0 | $0 | |||
| Transmission | |||||
| Launch control | $100 | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||
| Total Value of Features | $7,900 | $8,050 | $8,050 | $7,470 | $7,370 |
| Value of Feature Adjustments | $530 | $680 | $680 | $100 | $0 |
| Value of Feature Adjustments | -483 | -620 | -621 | -92 | 0 |
Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series
| Model Year | 2007 | 2014 |
| Model | Touareg | 3-Series |
| Body | 4dr SUV | 4dr Wagon |
| Wheelbase | 112.4 in | 110.6 in |
| Length | 187.2 in | 182.1 in |
| Width | 75.9 in | 71.3 in |
| Height | 68.0 in | 56.5 in |
| Curb Weight | 5,169 lb. | 3,546 lb. |
| Fuel Capacity | 26.4 gal. | 15.8 gal. |
| Row 1 Headroom | 38.7 in | 40.4 in |
| Row 1 Shoulder Room | 57.7 in | 55.1 in |
| Row 1 Legroom | 41.3 in | 42.0 in |
| Row 2 Headroom | 38.3 in | 38.3 in |
| Row 2 Shoulder Room | 57.4 in | 55.1 in |
| Row 2 Legroom | 35.6 in | 35.0 in |
| Cargo Volume, Minimum | 31.0 ft3 | 17.5 ft3 |
| Cargo Volume, Maximum | 71.0 ft3 | 53.0 ft3 |
Option Package Details
Volkswagen Touareg V6
| Navigation Plus Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| CD changer, remote | 200 | No |
| Rearview camera | 200 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Total Requested | 850 | 61% |
| Total Not Requested | 550 | 39% |
| Package #2 | ||
| Feature | Value | Requested? |
| Tilt/telescoping steering wheel, power | 100 | No |
| Memory system, passenger seat | 150 | No |
| Auto-dimming driver-side mirror | 75 | Yes |
| Proximity key | 250 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Power seatbelt height adjusters, front row | 25 | No |
| Obstacle detection, rear | 250 | Yes |
| Power liftgate | 300 | No |
| Leather seating surfaces | 900 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power 4-way lumbar adjuster, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Obstacle detection, front | 150 | Yes |
| Total Requested | 2850 | 83% |
| Total Not Requested | 575 | 17% |
Option Package Details
Volkswagen Touareg V8
| Navigation Plus Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| CD changer, remote | 200 | No |
| Rearview camera | 200 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Total Requested | 850 | 61% |
| Total Not Requested | 550 | 39% |
| Package #2 | ||
| Feature | Value | Requested? |
| Tilt/telescoping steering wheel, power | 100 | No |
| Memory system, passenger seat | 150 | No |
| Auto-dimming driver-side mirror | 75 | Yes |
| Proximity key | 250 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Power seatbelt height adjusters, front row | 25 | No |
| Obstacle detection, rear | 250 | Yes |
| Power liftgate | 300 | No |
| Leather seating surfaces | 900 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power 4-way lumbar adjuster, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Obstacle detection, front | 150 | Yes |
| Total Requested | 2850 | 83% |
| Total Not Requested | 575 | 17% |
Option Package Details
Volkswagen Touareg V10 TDI
| Navigation Plus Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| CD changer, remote | 200 | No |
| Rearview camera | 200 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Total Requested | 850 | 61% |
| Total Not Requested | 550 | 39% |
| Package #2 | ||
| Feature | Value | Requested? |
| Tilt/telescoping steering wheel, power | 100 | No |
| Memory system, passenger seat | 150 | No |
| Auto-dimming driver-side mirror | 75 | Yes |
| Proximity key | 250 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Power seatbelt height adjusters, front row | 25 | No |
| Obstacle detection, rear | 250 | Yes |
| Power liftgate | 300 | No |
| Leather seating surfaces | 900 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power 4-way lumbar adjuster, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Obstacle detection, front | 150 | Yes |
| Total Requested | 2850 | 83% |
| Total Not Requested | 575 | 17% |
Option Package Details
BMW 3-Series 328i
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive dampers - electrical | ||
| Feature | Value | Requested? |
| Adaptive dampers - electrical | 500 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Variable steering ratio (optional) | 0 | No |
| Total Requested | 500 | 67% |
| Total Not Requested | 250 | 33% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | No |
| Media drive, large | 15 | No |
| Traffic + travel information | 25 | No |
| Smartphone integration | 0 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| App support | 0 | No |
| Text dictation | 50 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| Total Requested | 600 | 53% |
| Total Not Requested | 540 | 47% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | No |
| Headlight washers | 50 | Yes |
| Total Requested | 450 | 82% |
| Total Not Requested | 100 | 18% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Total Requested | 1450 | 81% |
| Total Not Requested | 350 | 19% |
Option Package Details
BMW 3-Series 328d
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive dampers - electrical | ||
| Feature | Value | Requested? |
| Adaptive dampers - electrical | 500 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Variable steering ratio (optional) | 0 | No |
| Total Requested | 500 | 67% |
| Total Not Requested | 250 | 33% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | No |
| Media drive, large | 15 | No |
| Traffic + travel information | 25 | No |
| Smartphone integration | 0 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| App support | 0 | No |
| Text dictation | 50 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| Total Requested | 600 | 53% |
| Total Not Requested | 540 | 47% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | No |
| Headlight washers | 50 | Yes |
| Total Requested | 450 | 82% |
| Total Not Requested | 100 | 18% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Total Requested | 1450 | 81% |
| Total Not Requested | 350 | 19% |
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