Volkswagen Touareg Volkswagen Touareg 2007 BMW 3-Series BMW 3-Series 2010

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Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $43,800

BMW 3-Series 328i   
Difference: $22,120

Lowest Total Invoice: $40,535

BMW 3-Series 328i   
Difference: $19,799

Calculate Payments

  Down Payment Interest Rate Term
Model Year20072010
ModelTouareg3-Series
TrimV10 TDI328i
Body4dr SUV4dr Wagon
Base Price $59,140 $35,700
Base Invoice $54,267 $33,025
Package #2 4,600  
Rear air vents with automatic controls 1,500  
Obstacle detection, rear   750
Steering-linked headlights   900
Premium Package   1,900
Cold Weather Package   900
6-speed shiftable automatic   1,375
Proximity key   500
Sunshades, second row   250
Roof rails   100
Metallic paint (extra cost)   550
Package #2 4,062  
Rear air vents with automatic controls 1,325  
Obstacle detection, rear   685
Steering-linked headlights   820
Premium Package   1,730
Cold Weather Package   820
6-speed shiftable automatic   1,305
Proximity key   455
Sunshades, second row   230
Roof rails   90
Metallic paint (extra cost)   500
Options (change) 6,100 7,225
Options (change) 5,387 6,635
Destination 680 875
Total Price $65,920 $43,800
Total Invoice $60,334 $40,535

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $17,325
TrueDelta Adjusted Invoice Difference: $15,410
Model Year20072010
ModelTouareg3-Series
TrimV10 TDI328i
Body4dr SUV4dr Wagon
Engine310hp V10 D230hp I6
TransmissionT6T6
DrivetrainAWD w/4LRWD
EPA Fuel Economy (city/highway)17/23 MPG23/36 MPG
Audio (watts, speakers)?, 10?, 6
Tire (rear if not all the same)255/55-18225/45-17
Total Price$65,920$43,800
Adjustments for Features-4,7950
Feature-Adjusted Total Price$61,125$43,800
Total Invoice$60,334$40,535
Adjustments for Features-4,3890
Feature-Adjusted Total Invoice$55,945$40,535

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Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20072010
ModelTouareg3-Series
TrimV10 TDI328i
Body4dr SUV4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
AWD w/low range$2200 
RWD $0
Accessories 
Heated steering wheel $100
Power liftgate$350 
Remote window/roof operation $15
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Hill descent control$250 
Tire-pressure monitor $75
Tires, run-flat $150
Cargo Management 
Cargo area partition net $40
Overhead sunglass holder$25 
Ski sack $50
Storage compartment under front seat(s)$50 
Climate Control 
Rear air vents with automatic controls$250 
Rear air vents with manual controls $150
Rear dual-zone climate control$125 
Rear HVAC unit$400 
Residual heat$50 
Drivetrain 
Lockable center differential$150 
Exterior 
Deep-tinted rear windows$275 
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
Aux input $50
Bluetooth cell phone link $100
iPod integration $100
MP3-compatible player $50
Telematics service, such as OnStar $200
Seats and Interior Trim 
Floor mats$75 
Heated second row seats$200 
Memory system, passenger seat$150 
Power seat belt height adjusters, front row$25 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500 
Air suspension, auto-leveling and height adjustable$1000 
Total Value of Features$8,425$3,630
Value of Feature Adjustments$4,795$0
Value of Feature Adjustments-4,3890

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Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20072010
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase112.4 in108.7 in
Length187.2 in178.2 in
Width75.9 in71.5 in
Height68.0 in55.8 in
Curb Weight5,924 lb.3,947 lb.
Fuel Capacity26.4 gal.15.9 gal.
Row 1 Headroom38.7 in38.5 in
Row 1 Shoulder Room57.7 in55.4 in
Row 1 Legroom41.3 in41.5 in
Row 2 Headroom38.3 in38.0 in
Row 2 Shoulder Room57.4 in55.1 in
Row 2 Legroom35.6 in34.6 in
Cargo Volume,
Minimum
31.0 ft324.8 ft3
Cargo Volume,
Maximum
71.0 ft358.0 ft3

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Option Package Details
Volkswagen Touareg V10 TDI

Package #2
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Memory system, passenger seat150No
Auto-dimming driver-side mirror75Yes
Proximity key250Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Power seatbelt height adjusters, front row25No
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power 4-way lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Power liftgate300No
Leather seating surfaces900Yes
Power fore-aft adjuster, driver seat100Yes
Total Requested285083%
Total Not Requested57517%

Option Package Details
BMW 3-Series 328i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100No
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Total Requested165085%
Total Not Requested30015%
Cold Weather Package
FeatureValueRequested?
Heated steering wheel100No
Heated front seats200Yes
Rear seat pass-through100Yes
Headlight washers50Yes
Ski sack50No
Total Requested35070%
Total Not Requested15030%

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