Volkswagen Touareg Volkswagen Touareg 2009 BMW 3-Series BMW 3-Series 2010
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Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $47,900

BMW 3-Series 328i   
Difference: $3,625

Lowest Total Invoice: $44,215

BMW 3-Series 328i   
Difference: $2,853

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092010
ModelTouareg3-Series
TrimV6 TDI328i
Body4dr SUV4dr Wagon
Base Price $42,800 $35,700
Base Invoice $39,409 $33,025
Lux Package 2,900  
Technology Package 3,350  
Adaptive cruise control 2,600 2,400
Bluetooth cell phone link 275  
Obstacle detection, rear   750
Steering-linked headlights   900
Navigation system   2,100
Premium Package   1,900
Cold Weather Package   900
Satellite radio - one year subscription   350
6-speed shiftable automatic   1,375
Roof rails   100
Metallic paint (extra cost)   550
Lux Package 2,561  
Technology Package 2,959  
Adaptive cruise control 2,296 2,135
Bluetooth cell phone link 243  
Obstacle detection, rear   685
Steering-linked headlights   820
Navigation system   1,910
Premium Package   1,730
Cold Weather Package   820
Satellite radio - one year subscription   320
6-speed shiftable automatic   1,305
Roof rails   90
Metallic paint (extra cost)   500
Options (change) 9,125 11,325
Options (change) 8,059 10,315
Destination 750 875
Gas Tax -1,150 0
Total Price $51,525 $47,900
Total Invoice $47,068 $44,215

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $1,040
TrueDelta Adjusted Invoice Difference: $492
Model Year20092010
ModelTouareg3-Series
TrimV6 TDI328i
Body4dr SUV4dr Wagon
Engine225hp V6 D230hp I6
TransmissionT6T6
DrivetrainAWD w/4LRWD
EPA Fuel Economy (city/highway)17/25 MPG23/36 MPG
Audio (watts, speakers)300, 11?, 6
Tire (rear if not all the same)255/60-17225/45-17
Total Price$51,525$47,900
Adjustments for Features-2,5850
Feature-Adjusted Total Price$48,940$47,900
Total Invoice$47,068$44,215
Adjustments for Features-2,3610
Feature-Adjusted Total Invoice$44,707$44,215

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Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20092010
ModelTouareg3-Series
TrimV6 TDI328i
Body4dr SUV4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
AWD w/low range$2200 
RWD $0
Accessories 
AC power outlet$100 
Heated steering wheel $100
Power liftgate$350 
Remote window/roof operation $15
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Hill descent control$250 
Lane departure warning$200 
Rearview camera$200 
Rollover sensor$50 
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Cargo area partition net $40
Liftglass or two-piece tailgate $150
Overhead sunglass holder$25 
Ski sack $50
Storage compartment under front seat(s)$50 
Climate Control 
Rear air vents$100 
Rear air vents with manual controls $150
Residual heat$50 
Drivetrain 
Lockable center differential$150 
Exterior 
Bright-finished exhaust tip(s) $25
Deep-tinted rear windows$275 
Panoramic sunroof $1200
Rear bumper protector$40 
Rear spoiler$200 
Sunroof$900 
Infotainment 
CD player $125
DVD-compatible player$0 
iPod integration $100
MP3-compatible player $50
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
Telematics service, such as OnStar $200
Traffic information $25
USB port$25 
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Power-folding mirrors $50
Seats and Interior Trim 
Door sill trim plates$100 
Floor mats$75 
Memory system, driver seat $200
Total Value of Features$6,815$4,230
Value of Feature Adjustments$2,585$0
Value of Feature Adjustments-2,3610

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See a complete comparison of Volkswagen Touareg vs. BMW 3-Series features.

Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20092010
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase112.4 in108.7 in
Length187.2 in178.2 in
Width75.9 in71.5 in
Height68.0 in55.8 in
Curb Weight5,286 lb.3,947 lb.
Fuel Capacity26.4 gal.15.9 gal.
Row 1 Headroom38.7 in38.5 in
Row 1 Shoulder Room57.7 in55.4 in
Row 1 Legroom41.3 in41.5 in
Row 2 Headroom38.3 in38.0 in
Row 2 Shoulder Room57.4 in55.1 in
Row 2 Legroom35.6 in34.6 in
Cargo Volume,
Minimum		31.0 ft324.8 ft3
Cargo Volume,
Maximum		71.0 ft358.0 ft3

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See a complete comparison of Volkswagen Touareg vs. BMW 3-Series specs.

Option Package Details
Volkswagen Touareg V6 TDI

Lux Package
FeatureValueRequested?
Wood trim300Yes
Leather seating surfaces900Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat50Yes
Headlight washers50Yes
Total Requested2300100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Rearview camera200No
DVD-compatible player0No
Unbranded, 300W, 11 speakers350No
Aux input50Yes
Media drive, large15Yes
USB port25No
SD Card slot25No
Total Requested66553%
Total Not Requested60047%

Option Package Details
BMW 3-Series 328i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
Media drive, large15Yes
Total Requested61583%
Total Not Requested12517%
Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75No
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Memory system, driver seat200No
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Total Requested135069%
Total Not Requested60031%
Cold Weather Package
FeatureValueRequested?
Heated steering wheel100No
Heated front seats200Yes
Rear seat pass-through100Yes
Headlight washers50Yes
Ski sack50No
Total Requested35070%
Total Not Requested15030%

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