Volkswagen Touareg Volkswagen Touareg 2006 BMW 3-Series BMW 3-Series 2010

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Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $45,900

BMW 3-Series 328i   
Difference: $22,520

Lowest Total Invoice: $42,445

BMW 3-Series 328i   
Difference: $19,610

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062010
ModelTouareg3-Series
TrimV10 TDI328i
Body4dr SUV4dr Wagon
Base Price $67,750 $35,700
Base Invoice $61,385 $33,025
Steering-linked headlights   900
Premium Package   1,900
Cold Weather Package   900
6-speed shiftable automatic   1,375
Proximity key   500
Sunshades, second row   250
Roof rails   100
Navigation system   2,100
Obstacle detection, rear   750
Metallic paint (extra cost)   550
Steering-linked headlights   820
Premium Package   1,730
Cold Weather Package   820
6-speed shiftable automatic   1,305
Proximity key   455
Sunshades, second row   230
Roof rails   90
Navigation system   1,910
Obstacle detection, rear   685
Metallic paint (extra cost)   500
Options (change) 0 9,325
Options (change) 0 8,545
Destination 670 875
Total Price $68,420 $45,900
Total Invoice $62,055 $42,445

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $17,690
TrueDelta Adjusted Invoice Difference: $15,229
Model Year20062010
ModelTouareg3-Series
TrimV10 TDI328i
Body4dr SUV4dr Wagon
Engine310hp V10 D230hp I6
TransmissionT6T6
DrivetrainAWD w/4LRWD
EPA Fuel Economy (city/highway)17/22 MPG23/36 MPG
Audio (watts, speakers)375, 11?, 6
Tire (rear if not all the same)255/55-18225/45-17
Total Price$68,420$45,900
Adjustments for Features-4,8300
Feature-Adjusted Total Price$63,590$45,900
Total Invoice$62,055$42,445
Adjustments for Features-4,3810
Feature-Adjusted Total Invoice$57,674$42,445

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Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20062010
ModelTouareg3-Series
TrimV10 TDI328i
Body4dr SUV4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
AWD w/low range$2200 
RWD $0
Accessories 
Remote window/roof operation $15
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Hill descent control$250 
Obstacle detection, front $150
Rearview camera$200 
Tires, run-flat $150
Cargo Management 
Cargo area partition net $40
Overhead sunglass holder$25 
Storage compartment under front seat(s)$50 
Climate Control 
Rear air vents with automatic controls$250 
Rear air vents with manual controls $150
Rear dual-zone climate control$125 
Rear HVAC unit$400 
Residual heat$50 
Drivetrain 
Lockable center differential$150 
Lockable rear differential$150 
Exterior 
Deep-tinted rear windows$275 
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
Bluetooth cell phone link $100
CD changer, remote$200 
iPod integration $100
Media drive $15
MP3-compatible player $50
Telematics service, such as OnStar $200
Traffic information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Steering-linked headlights $150
Seats and Interior Trim 
Floor mats$75 
Heated second row seats$200 
Memory system, passenger seat$150 
Power seat belt height adjusters, front row$25 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500 
Air suspension, auto-leveling and height adjustable$1000 
Total Value of Features$8,625$3,795
Value of Feature Adjustments$4,830$0
Value of Feature Adjustments-4,3810

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Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20062010
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase112.4 in108.7 in
Length187.2 in178.2 in
Width75.9 in71.5 in
Height68.0 in55.8 in
Curb Weight5,825 lb.3,947 lb.
Fuel Capacity26.4 gal.15.9 gal.
Row 1 Headroom38.7 in38.5 in
Row 1 Shoulder Room57.7 in55.4 in
Row 1 Legroom41.3 in41.5 in
Row 2 Headroom38.3 in38.0 in
Row 2 Shoulder Room57.4 in55.1 in
Row 2 Legroom35.6 in34.6 in
Cargo Volume,
Minimum
31.0 ft324.8 ft3
Cargo Volume,
Maximum
71.0 ft358.0 ft3

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Option Package Details
BMW 3-Series 328i

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
Media drive, large15No
Total Requested60081%
Total Not Requested14019%
Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150No
Total Requested25063%
Total Not Requested15037%
Premium Package
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100No
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Total Requested165085%
Total Not Requested30015%
Cold Weather Package
FeatureValueRequested?
Heated steering wheel100Yes
Heated front seats200Yes
Rear seat pass-through100Yes
Headlight washers50Yes
Ski sack50Yes
Total Requested500100%
Total Not Requested00%

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