Volkswagen Touareg Volkswagen Touareg 2006 BMW 3-Series BMW 3-Series 2018

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Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $53,535

BMW 3-Series 328d   
Difference: $3,295

Lowest Total Invoice: $50,470

BMW 3-Series 328d   
Difference: $883

Calculate Payments

  Down Payment Interest Rate Term
Model Year2006200620182018
ModelTouaregTouareg3-Series3-Series
TrimV8V10 TDI328d330i
Body4dr SUV4dr SUV4dr Wagon4dr Wagon
Base Price $44,750 $67,750 $45,950 $44,450
Base Invoice $40,608 $61,385 $43,415 $42,020
V8 Package 4 11,410      
Navigation system     1,700 1,700
Convenience Tier     850 850
Luxury Design     0 0
Metallic paint (extra cost)     550 550
Heated front seats     500 500
Obstacle detection, rear     750 750
Heated steering wheel     190 190
Sunshades, second row     250 250
Heated second row seats     350 350
Leather seating surfaces     1,450 1,450
Track Handling Package       2,300
V8 Package 4 10,075      
Navigation system     1,565 1,565
Convenience Tier     780 780
Luxury Design     0 0
Metallic paint (extra cost)     505 505
Heated front seats     460 460
Obstacle detection, rear     690 690
Heated steering wheel     175 175
Sunshades, second row     230 230
Heated second row seats     320 320
Leather seating surfaces     1,335 1,335
Track Handling Package       2,115
Options (change) 11,410 0 6,590 8,890
Options (change) 10,075 0 6,060 8,175
Destination 670 670 995 995
Total Price $56,830 $68,420 $53,535 $54,335
Total Invoice $51,353 $62,055 $50,470 $51,190

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $3,090
TrueDelta Adjusted Invoice Difference: $698
Model Year2006200620182018
ModelTouaregTouareg3-Series3-Series
TrimV8V10 TDI328d330i
Body4dr SUV4dr SUV4dr Wagon4dr Wagon
Engine310hp V8310hp V10 D180hp I4 D248hp I4
TransmissionT6T6T8T8
DrivetrainAWD w/4LAWD w/4LAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)375, 11375, 11205, 9205, 9
Tire (rear if not all the same)255/55-18255/55-18225/50-17225/45-18
Total Price$56,830$68,420$53,535$54,335
Adjustments for Features-205-3300-450
Feature-Adjusted Total Price$56,625$68,090$53,535$53,885
Cost Above Minimum$0$11,465$0$350
Total Invoice$51,353$62,055$50,470$51,190
Adjustments for Features-185-2990-424
Feature-Adjusted Total Invoice$51,168$61,756$50,470$50,766
Cost Above Minimum$0$10,588$0$296

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Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year2006200620182018
ModelTouaregTouareg3-Series3-Series
TrimV8V10 TDI328d330i
Body4dr SUV4dr SUV4dr Wagon4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100  
8-speed manually-shiftable automatic  $1300$1300
AWD w/low range$2200$2200  
AWD  $1700$1700
Accessories 
Hands-free trunk or liftgate  $100$100
Remote app  $25$25
Remote window/roof operation  $15$15
Tilt/telescoping steering wheel, manual  $250$250
Tilt/telescoping steering wheel, power$350$350  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0
High performance brake pads (optional)   $0
Knee airbag, driver  $75$75
Knee airbag, passenger  $75$75
Obstacle detection, front  $150$150
Tires, run-flat  $150 
Cargo Management 
Cargo area partition net  $40$40
Overhead sunglass holder$25$25  
Rear seat pass-through$100$100  
Ski sack$50$50  
Storage compartment under front seat(s)$50$50  
Climate Control 
Rear air vents with automatic controls$250$250  
Rear air vents with manual controls  $150$150
Rear dual-zone climate control$125$125  
Rear HVAC unit$400$400  
Drivetrain 
Lockable center differential$150$150  
Lockable rear differential$150$150  
Engine / Motor 
Automatic start / stop  $150$150
Raised top speed limiter   $0
Regenerative braking  $0$0
Exterior 
Deep-tinted rear windows$275$275  
Painted brake calipers (optional)   $0
Panoramic sunroof  $1200$1200
Rear spoiler  $200$200
Sunroof$900$900  
Infotainment 
4G LTE connectivity  $0$0
App support  $0$0
Bluetooth audio streaming  $25$25
Bluetooth cell phone link  $100$100
CD changer, remote$200$200  
CD player $125$125$125
DVD-compatible player  $0$0
Handwriting recognition  $200$200
HD radio  $50$50
In-vehicle Internet  $150$150
Media drive  $15$15
MP3-compatible player  $50$50
Navigation map updates, three years  $0$0
S Voice support  $0$0
Satellite radio  $200$200
Siri Eyes Free support  $0$0
Telematics service, such as OnStar  $200$200
Traffic + travel information  $25$25
Voice control for external devices  $0$0
Voice control for nav and audio  $100$100
Instruments, Lights, and Mirrors 
Auto-dimming passenger-side mirror$75$75  
Headlight washers$50$50  
LED headlights  $1000$1000
Xenon HID headlights$500$500  
Seats and Interior Trim 
Manual thigh support length adjuster, driver seat  $50$50
Manual thigh support length adjuster, passenger seat  $50$50
Memory system, passenger seat$150$150  
Power seat belt height adjusters, front row$25$25  
Power seatback bolsters, driver seat  $100$100
Power seatback bolsters, passenger seat  $100$100
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500$500 $500
Air suspension, auto-leveling and height adjustable$1000$1000  
Electronic systems calibration selector  $200$200
Sport suspension (upgrade)   $0
Transmission 
Launch control   $100
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$8,625$8,750$8,420$8,870
Value of Feature Adjustments$205$330$0$450
Value of Feature Adjustments-185-2990-424

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Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20062018
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase112.4 in110.6 in
Length187.2 in182.0 in
Width75.9 in71.3 in
Height68.0 in56.3 in
Curb Weight5,087 lb.3,663 lb.
Fuel Capacity26.4 gal.15.8 gal.
Row 1 Headroom38.7 in40.4 in
Row 1 Shoulder Room57.7 in55.1 in
Row 1 Legroom41.3 in42.0 in
Row 2 Headroom38.3 in38.3 in
Row 2 Shoulder Room57.4 in55.1 in
Row 2 Legroom35.6 in35.0 in
Cargo Volume,
Minimum
31.0 ft317.5 ft3
Cargo Volume,
Maximum
71.0 ft353.0 ft3

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Option Package Details
Volkswagen Touareg V8

V8 Package 4
FeatureValueRequested?
Tire-pressure monitor75Yes
Rear HVAC unit400No
Rear air vents with automatic controls150No
Rear dual-zone climate control125No
Adaptive shocks - electrical500Yes
Air suspension, auto-leveling and height adjustable1000No
Upgraded leather upholstery0No
Wood trim, expanded coverage0No
Lockable rear differential150No
Special interior trim0No
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Obstacle detection, rear250Yes
Tilt/telescoping steering wheel, power100No
Memory system, passenger seat150No
Proximity key250Yes
Power seatbelt height adjusters, front row25No
Navigation system600Yes
CD changer, remote200No
Rearview camera200Yes
Aux input50Yes
Unbranded, 375W, 11 speakers350No
Xenon HID headlights500Yes
Headlight washers50No
Total Requested272549%
Total Not Requested285051%

Option Package Details
BMW 3-Series 328d

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150No
Total Requested25063%
Total Not Requested15037%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100No
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested60054%
Total Not Requested51546%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested55061%
Total Not Requested35039%
Luxury Design
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested275100%
Total Not Requested00%

Option Package Details
BMW 3-Series 330i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150No
Total Requested25063%
Total Not Requested15037%
Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100No
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested60054%
Total Not Requested51546%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested55061%
Total Not Requested35039%
Luxury Design
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested275100%
Total Not Requested00%
Track Handling Package
FeatureValueRequested?
Sport suspension (upgrade)250No
Adaptive dampers - electrical500Yes
Performance braking system (optional)250No
Painted brake calipers (optional)0No
High performance brake pads (optional)0No
Variable steering ratio (optional)0No
Raised top speed limiter0No
255/40YR18 tires200No
225/45YR18 tires200No
Total Requested50036%
Total Not Requested90064%

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