Volkswagen Touareg Volkswagen Touareg 2012 BMW 3-Series BMW 3-Series 2018
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Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $53,285

BMW 3-Series 328d   
Difference: $6,180

Lowest Total Invoice: $50,240

BMW 3-Series 328d   
Difference: $6,354

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122018
ModelTouareg3-Series
TrimV6 TDI328d
Body4dr SUV4dr Wagon
Base Price $46,875 $45,950
Base Invoice $44,579 $43,415
Executive Package 11,720  
Navigation system   1,700
Convenience Tier   850
Luxury Design   0
Obstacle detection, rear   750
Metallic paint (extra cost)   550
Heated front seats   500
Heated steering wheel   190
Heated second row seats   350
Leather seating surfaces   1,450
Executive Package 11,145  
Navigation system   1,565
Convenience Tier   780
Luxury Design   0
Obstacle detection, rear   690
Metallic paint (extra cost)   505
Heated front seats   460
Heated steering wheel   175
Heated second row seats   320
Leather seating surfaces   1,335
Options (change) 11,720 6,340
Options (change) 11,145 5,830
Destination 870 995
Total Price $59,465 $53,285
Total Invoice $56,594 $50,240

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $7,145
TrueDelta Adjusted Invoice Difference: $7,264
Model Year20122018
ModelTouareg3-Series
TrimV6 TDI328d
Body4dr SUV4dr Wagon
Engine225hp V6 D180hp I4 D
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)19/28 MPG30/40 MPG
Audio (watts, speakers)620, 12205, 9
Tire (rear if not all the same)265/50-19225/50-17
Total Price$59,465$53,285
Adjustments for Features0-965
Feature-Adjusted Total Price$59,465$52,320
Total Invoice$56,594$50,240
Adjustments for Features0-910
Feature-Adjusted Total Invoice$56,594$49,330

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Features Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20122018
ModelTouareg3-Series
TrimV6 TDI328d
Body4dr SUV4dr Wagon
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
AC power outlet$100 
Hands-free trunk or liftgate $100
Power liftgate$350 
Remote app $25
Remote window/roof operation $15
Brakes, Airbags, and Other Safety 
Knee airbag, driver $75
Knee airbag, passenger $75
Rollover sensor$50 
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Cargo area partition net $40
Liftglass or two-piece tailgate $150
Rear seat pass-through$100 
Storage compartment under front seat(s)$50 
Climate Control 
Rear air vents$100 
Rear air vents with manual controls $150
Engine / Motor 
Automatic start / stop $150
Regenerative braking $0
Exterior 
Deep-tinted rear windows$275 
Rear bumper protector$40 
Infotainment 
4G LTE connectivity $0
App support $0
Aux input $50
Handwriting recognition $200
In-vehicle Internet $150
iPod integration$100 
Navigation map updates, three years $0
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
SD Card slot$25 
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Cornering lights$50 
LED headlights $1000
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Steering-linked headlights$150 
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates $100
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Manual thigh support length adjuster, driver seat $50
Manual thigh support length adjuster, passenger seat $50
Power release, second row seats$50 
Power seatback bolsters, driver seat $100
Power seatback bolsters, passenger seat $100
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$5,715$6,680
Value of Feature Adjustments$0$965
Value of Feature Adjustments0-910

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See a complete comparison of Volkswagen Touareg vs. BMW 3-Series features.

Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series

Model Year20122018
ModelTouareg3-Series
Body4dr SUV4dr Wagon
Wheelbase113.9 in110.6 in
Length188.8 in182.0 in
Width76.4 in71.3 in
Height68.2 in56.3 in
Curb Weight4,974 lb.3,856 lb.
Fuel Capacity22.5 gal.15.8 gal.
Row 1 Headroom39.6 in40.4 in
Row 1 Shoulder Room59.8 in55.1 in
Row 1 Legroom41.4 in42.0 in
Row 2 Headroom38.9 in38.3 in
Row 2 Shoulder Room56.7 in55.1 in
Row 2 Legroom34.9 in35.0 in
Cargo Volume,
Minimum		32.1 ft317.5 ft3
Cargo Volume,
Maximum		70.9 ft353.0 ft3

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See a complete comparison of Volkswagen Touareg vs. BMW 3-Series specs.

Option Package Details
Volkswagen Touareg V6 TDI

Executive Package
FeatureValueRequested?
Surround sound250No
275/45HR20 tires400No
Dynaudio, 620W, 12 speakers350No
Heated second row seats200Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Heated steering wheel100Yes
Proximity key250Yes
Wood trim300Yes
Leather seating surfaces900Yes
Heated mirrors25Yes
Power 4-way lumbar adjuster, driver seat100Yes
Power 4-way lumbar adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200Yes
Power release, second row seats50No
Navigation system600Yes
Rearview camera200Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested471582%
Total Not Requested105018%

Option Package Details
BMW 3-Series 328d

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Total Requested400100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
Remote app25No
Total Requested71564%
Total Not Requested40036%
Convenience Tier
FeatureValueRequested?
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100No
Total Requested55061%
Total Not Requested35039%
Luxury Design
FeatureValueRequested?
Roof rails250Yes
Additional chrome trim0No
Bright-finished exhaust tip(s)25Yes
Chrome interior accents (optional)0No
Total Requested275100%
Total Not Requested00%

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