| 1 | 0 | 3 | 4 | 3 | 4 |
Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Volkswagen Touareg vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $49,175 Volkswagen Touareg VR6 FSI | |||||
| Difference: $2,470 | |||||
Lowest Total Invoice: $45,012 Volkswagen Touareg VR6 FSI | |||||
| Difference: $3,173 | |||||
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| Model Year | 2009 | 2009 | 2009 | 2015 | 2015 |
| Model | Touareg | Touareg | Touareg | 3-Series | 3-Series |
| Trim | VR6 FSI | V8 FSI | V6 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Base Price | $39,300 | $48,900 | $42,800 | $41,950 | $43,450 |
| Base Invoice | $36,203 | $44,997 | $39,409 | $39,275 | $40,655 |
| Lux Package | 2,900 | 2,900 | |||
| Technology Package | 3,350 | 3,350 | 3,350 | ||
| Bluetooth cell phone link | 275 | 275 | 275 | ||
| Adaptive cruise control | 2,600 | 2,600 | 2,600 | ||
| Navigation system | 2,150 | 2,150 | |||
| Driver Assistance Package | 950 | 950 | |||
| Premium Package | 2,200 | 2,200 | |||
| Steering-linked headlights | 900 | 900 | |||
| Metallic paint (extra cost) | 550 | 550 | |||
| Heated front seats | 500 | 500 | |||
| Sunshades, second row | 250 | 250 | |||
| Adaptive cruise control, all-speed | 1,200 | 1,200 | |||
| Lux Package | 2,561 | 2,561 | |||
| Technology Package | 2,959 | 2,959 | 2,959 | ||
| Bluetooth cell phone link | 243 | 243 | 243 | ||
| Adaptive cruise control | 2,296 | 2,296 | 2,296 | ||
| Navigation system | 1,955 | 1,955 | |||
| Driver Assistance Package | 865 | 865 | |||
| Premium Package | 2,000 | 2,000 | |||
| Steering-linked headlights | 820 | 820 | |||
| Metallic paint (extra cost) | 500 | 500 | |||
| Heated front seats | 455 | 455 | |||
| Sunshades, second row | 230 | 230 | |||
| Adaptive cruise control, all-speed | 1,090 | 1,090 | |||
| Options (change) | 9,125 | 6,225 | 9,125 | 8,700 | 8,700 |
| Options (change) | 8,059 | 5,498 | 8,059 | 7,915 | 7,915 |
| Destination | 750 | 750 | 750 | 995 | 995 |
| Gas Tax | 0 | 0 | -1,150 | 0 | 0 |
| Total Price | $49,175 | $55,875 | $51,525 | $51,645 | $53,145 |
| Total Invoice | $45,012 | $51,245 | $47,068 | $48,185 | $49,565 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: Volkswagen Touareg VR6 FSI | |||||
| TrueDelta Adjusted Price Difference: $930 | |||||
| TrueDelta Adjusted Invoice Difference: $1,736 | |||||
| Model Year | 2009 | 2009 | 2009 | 2015 | 2015 |
| Model | Touareg | Touareg | Touareg | 3-Series | 3-Series |
| Trim | VR6 FSI | V8 FSI | V6 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Engine | 280hp V6 | 350hp V8 | 225hp V6 D | 240hp I4 | 180hp I4 D |
| Transmission | T6 | T6 | T6 | T8 | T8 |
| Drivetrain | AWD w/4L | AWD w/4L | AWD w/4L | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 300, 11 | 300, 11 | 300, 11 | 205, 9 | 205, 9 |
| Tire (rear if not all the same) | 255/60-17 | 275/45-19 | 255/60-17 | 225/50-17 | 225/50-17 |
| Total Price | $49,175 | $55,875 | $51,525 | $51,645 | $53,145 |
| Adjustments for Features | 0 | -850 | 0 | -1,540 | -1,440 |
| Feature-Adjusted Total Price | $49,175 | $55,025 | $51,525 | $50,105 | $51,705 |
| Cost Above Minimum | $0 | $5,850 | $2,350 | $0 | $1,600 |
| Total Invoice | $45,012 | $51,245 | $47,068 | $48,185 | $49,565 |
| Adjustments for Features | 0 | -780 | 0 | -1,437 | -1,343 |
| Feature-Adjusted Total Invoice | $45,012 | $50,465 | $47,068 | $46,748 | $48,222 |
| Cost Above Minimum | $0 | $5,453 | $2,056 | $0 | $1,474 |
Features Comparison: Volkswagen Touareg vs. BMW 3-Series
| Model Year | 2009 | 2009 | 2009 | 2015 | 2015 |
| Model | Touareg | Touareg | Touareg | 3-Series | 3-Series |
| Trim | VR6 FSI | V8 FSI | V6 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |||
| AWD w/low range | $2200 | $2200 | $2200 | ||
| AWD | $1700 | $1700 | |||
| Accessories | |||||
| AC power outlet | $100 | $100 | $100 | ||
| Adaptive cruise control | $600 | $600 | $600 | ||
| Adaptive cruise control, all-speed | $850 | $850 | |||
| Hands-free trunk or liftgate | $100 | $100 | |||
| Heated steering wheel | $100 | ||||
| Power liftgate | $350 | $350 | $350 | ||
| Proximity key | $250 | $250 | |||
| Remote app | $25 | $25 | |||
| Remote window/roof operation | $15 | $15 | |||
| Sunshades, second row | $125 | $125 | $125 | ||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
| Tilt/telescoping steering wheel, power | $350 | ||||
| Brakes, Airbags, and Other Safety | |||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |||
| Forward collision warning | $200 | $200 | |||
| Knee airbag, driver | $75 | $75 | |||
| Knee airbag, passenger | $75 | $75 | |||
| Lane departure warning | $200 | $200 | $200 | ||
| Rollover sensor | $50 | $50 | $50 | ||
| Temporary spare tire | $150 | $150 | $150 | ||
| Tires, run-flat | $150 | $150 | |||
| Cargo Management | |||||
| Cargo area partition net | $40 | $40 | |||
| Liftglass or two-piece tailgate | $150 | $150 | |||
| Overhead sunglass holder | $25 | $25 | $25 | ||
| Rear seat pass-through | $100 | $100 | $100 | ||
| Roof rails | $250 | $250 | $250 | ||
| Storage compartment under front seat(s) | $50 | $50 | $50 | ||
| Climate Control | |||||
| Rear air vents | $100 | $100 | $100 | ||
| Rear air vents with manual controls | $150 | $150 | |||
| Drivetrain | |||||
| Lockable center differential | $150 | $150 | $150 | ||
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | |||
| Regenerative braking | $0 | $0 | |||
| Exterior | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
| Deep-tinted rear windows | $275 | $275 | $275 | ||
| Panoramic sunroof | $1200 | $1200 | |||
| Rear bumper protector | $40 | $40 | $40 | ||
| Sunroof | $900 | $900 | $900 | ||
| Infotainment | |||||
| App support | $0 | $0 | |||
| Bluetooth audio streaming | $25 | $25 | |||
| CD player | $125 | $125 | |||
| Handwriting recognition | $200 | $200 | |||
| HD radio | $50 | $50 | |||
| In-vehicle Internet | $150 | $150 | |||
| MP3-compatible player | $50 | $50 | |||
| S Voice support | $0 | $0 | |||
| Satellite radio | $200 | $200 | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |||
| SD Card slot | $25 | $25 | $25 | ||
| Siri Eyes Free support | $0 | $0 | |||
| Telematics service, such as OnStar | $200 | $200 | |||
| Traffic + travel information | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | |||
| Voice control for nav and audio | $100 | $100 | |||
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | ||
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | ||
| Headlight washers | $50 | $50 | $50 | ||
| Power-folding mirrors | $50 | $50 | |||
| Seats and Interior Trim | |||||
| Door sill trim plates | $100 | $100 | $100 | ||
| Memory system, driver seat | $200 | $200 | $200 | ||
| Memory system, passenger seat | $150 | ||||
| Suspension, Wheels, and Tires | |||||
| Electronic systems calibration selector | $200 | $200 | |||
| Transmission | |||||
| Launch control | $100 | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||
| Total Value of Features | $7,265 | $8,115 | $7,265 | $8,805 | $8,705 |
| Value of Feature Adjustments | $0 | $850 | $0 | $1,540 | $1,440 |
| Value of Feature Adjustments | 0 | -780 | 0 | -1,437 | -1,343 |
Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series
| Model Year | 2009 | 2015 |
| Model | Touareg | 3-Series |
| Body | 4dr SUV | 4dr Wagon |
| Wheelbase | 112.4 in | 110.6 in |
| Length | 187.2 in | 182.1 in |
| Width | 75.9 in | 71.3 in |
| Height | 68.0 in | 56.5 in |
| Curb Weight | 5,087 lb. | 3,546 lb. |
| Fuel Capacity | 26.4 gal. | 15.8 gal. |
| Row 1 Headroom | 38.7 in | 40.4 in |
| Row 1 Shoulder Room | 57.7 in | 55.1 in |
| Row 1 Legroom | 41.3 in | 42.0 in |
| Row 2 Headroom | 38.3 in | 38.3 in |
| Row 2 Shoulder Room | 57.4 in | 55.1 in |
| Row 2 Legroom | 35.6 in | 35.0 in |
| Cargo Volume, Minimum | 31.0 ft3 | 17.5 ft3 |
| Cargo Volume, Maximum | 71.0 ft3 | 53.0 ft3 |
Option Package Details
Volkswagen Touareg VR6 FSI
| Lux Package | ||
| Feature | Value | Requested? |
| Wood trim | 300 | Yes |
| Leather seating surfaces | 900 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 100 | Yes |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 50 | Yes |
| Headlight washers | 50 | No |
| Total Requested | 2250 | 98% |
| Total Not Requested | 50 | 2% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| DVD-compatible player | 0 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Media drive, large | 15 | Yes |
| USB port | 25 | Yes |
| SD Card slot | 25 | No |
| Total Requested | 890 | 70% |
| Total Not Requested | 375 | 30% |
Option Package Details
Volkswagen Touareg V8 FSI
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| DVD-compatible player | 0 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Media drive, large | 15 | Yes |
| USB port | 25 | Yes |
| SD Card slot | 25 | No |
| Total Requested | 890 | 70% |
| Total Not Requested | 375 | 30% |
Option Package Details
Volkswagen Touareg V6 TDI
| Lux Package | ||
| Feature | Value | Requested? |
| Wood trim | 300 | Yes |
| Leather seating surfaces | 900 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 100 | Yes |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 50 | Yes |
| Headlight washers | 50 | No |
| Total Requested | 2250 | 98% |
| Total Not Requested | 50 | 2% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| DVD-compatible player | 0 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Media drive, large | 15 | Yes |
| USB port | 25 | Yes |
| SD Card slot | 25 | No |
| Total Requested | 890 | 70% |
| Total Not Requested | 375 | 30% |
Option Package Details
BMW 3-Series 328i
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | No |
| Media drive | 15 | Yes |
| Traffic + travel information | 25 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| App support | 0 | No |
| Remote app | 25 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| Total Requested | 615 | 55% |
| Total Not Requested | 500 | 45% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Proximity key | 250 | No |
| Satellite radio - one year subscription | 250 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Total Requested | 1200 | 67% |
| Total Not Requested | 600 | 33% |
Option Package Details
BMW 3-Series 328d
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 900 | 100% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | No |
| Media drive | 15 | Yes |
| Traffic + travel information | 25 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| App support | 0 | No |
| Remote app | 25 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| Total Requested | 615 | 55% |
| Total Not Requested | 500 | 45% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Hands-free trunk or liftgate | 100 | No |
| Proximity key | 250 | No |
| Satellite radio - one year subscription | 250 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Total Requested | 1200 | 67% |
| Total Not Requested | 600 | 33% |
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