| 1 | 0 | 3 | 4 | 3 | 4 |
Volkswagen Touareg vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Volkswagen Touareg vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $51,840 Volkswagen Touareg V6 | |||||
| Difference: $955 | |||||
Lowest Total Invoice: $47,240 Volkswagen Touareg V6 | |||||
| Difference: $2,020 | |||||
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| Model Year | 2007 | 2007 | 2007 | 2016 | 2016 |
| Model | Touareg | Touareg | Touareg | 3-Series | 3-Series |
| Trim | V6 | V8 | V10 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Base Price | $38,110 | $43,110 | $59,140 | $42,650 | $44,150 |
| Base Invoice | $35,035 | $39,607 | $54,267 | $39,920 | $41,300 |
| Navigation Plus Package | 3,350 | 3,350 | 3,350 | ||
| Package #2 | 4,600 | 4,600 | 4,600 | ||
| Air suspension, auto-leveling and height adjustable | 3,600 | 3,600 | |||
| Rear air vents with automatic controls | 1,500 | 1,500 | 1,500 | ||
| Navigation system | 1,950 | 1,950 | |||
| Luxury Package | 0 | 0 | |||
| Leather seating surfaces | 1,450 | 1,450 | |||
| Premium Package | 1,700 | 1,700 | |||
| Cold Weather Package | 800 | 800 | |||
| Driver Assistance Package | 950 | 950 | |||
| Metallic paint (extra cost) | 550 | 550 | |||
| Sunshades, second row | 250 | 250 | |||
| Track Handling Package | 2,300 | ||||
| Navigation Plus Package | 2,959 | 2,959 | 2,959 | ||
| Package #2 | 4,062 | 4,062 | 4,062 | ||
| Air suspension, auto-leveling and height adjustable | 3,179 | 3,179 | |||
| Rear air vents with automatic controls | 1,325 | 1,325 | 1,325 | ||
| Navigation system | 1,775 | 1,775 | |||
| Luxury Package | 0 | 0 | |||
| Leather seating surfaces | 1,320 | 1,320 | |||
| Premium Package | 1,545 | 1,545 | |||
| Cold Weather Package | 730 | 730 | |||
| Driver Assistance Package | 865 | 865 | |||
| Metallic paint (extra cost) | 500 | 500 | |||
| Sunshades, second row | 230 | 230 | |||
| Track Handling Package | 2,095 | ||||
| Options (change) | 13,050 | 13,050 | 9,450 | 9,950 | 7,650 |
| Options (change) | 11,525 | 11,525 | 8,346 | 9,060 | 6,965 |
| Destination | 680 | 680 | 680 | 995 | 995 |
| Total Price | $51,840 | $56,840 | $69,270 | $53,595 | $52,795 |
| Total Invoice | $47,240 | $51,812 | $63,293 | $49,975 | $49,260 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Volkswagen Touareg dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Volkswagen Touareg vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: Volkswagen Touareg V6 | |||||
| TrueDelta Adjusted Price Difference: $1,210 | |||||
| TrueDelta Adjusted Invoice Difference: $2,252 | |||||
| Model Year | 2007 | 2007 | 2007 | 2016 | 2016 |
| Model | Touareg | Touareg | Touareg | 3-Series | 3-Series |
| Trim | V6 | V8 | V10 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Engine | 276hp V6 | 350hp V8 | 310hp V10 D | 240hp I4 | 180hp I4 D |
| Transmission | T6 | T6 | T6 | T8 | T8 |
| Drivetrain | AWD w/4L | AWD w/4L | AWD w/4L | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 300, 11 | 300, 11 | 300, 11 | 205, 9 | 205, 9 |
| Tire (rear if not all the same) | 255/60-17 | 255/55-18 | 255/55-18 | 225/45-18 | 225/50-17 |
| Total Price | $51,840 | $56,840 | $69,270 | $53,595 | $52,795 |
| Adjustments for Features | -255 | -405 | -405 | -450 | 0 |
| Feature-Adjusted Total Price | $51,585 | $56,435 | $68,865 | $53,145 | $52,795 |
| Cost Above Minimum | $0 | $4,850 | $17,280 | $350 | $0 |
| Total Invoice | $47,240 | $51,812 | $63,293 | $49,975 | $49,260 |
| Adjustments for Features | -232 | -369 | -370 | -420 | 0 |
| Feature-Adjusted Total Invoice | $47,008 | $51,443 | $62,923 | $49,555 | $49,260 |
| Cost Above Minimum | $0 | $4,435 | $15,915 | $295 | $0 |
Features Comparison: Volkswagen Touareg vs. BMW 3-Series
| Model Year | 2007 | 2007 | 2007 | 2016 | 2016 |
| Model | Touareg | Touareg | Touareg | 3-Series | 3-Series |
| Trim | V6 | V8 | V10 TDI | 328i | 328d |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Wagon | 4dr Wagon |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |||
| AWD w/low range | $2200 | $2200 | $2200 | ||
| AWD | $1700 | $1700 | |||
| Accessories | |||||
| Hands-free trunk or liftgate | $100 | $100 | |||
| Heated steering wheel | $100 | $100 | |||
| Power liftgate | $350 | $350 | $350 | ||
| Remote app | $25 | $25 | |||
| Remote window/roof operation | $15 | $15 | |||
| Sunshades, second row | $125 | $125 | $125 | $125 | |
| Tilt/telescoping steering wheel, manual | $250 | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | ||
| Brakes, Airbags, and Other Safety | |||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |||
| High performance brake pads (optional) | $0 | ||||
| Knee airbag, driver | $75 | $75 | |||
| Knee airbag, passenger | $75 | $75 | |||
| Tire-pressure monitor | $75 | $75 | |||
| Tires, run-flat | $150 | ||||
| Cargo Management | |||||
| Cargo area partition net | $40 | $40 | |||
| Overhead sunglass holder | $25 | $25 | $25 | ||
| Rear seat pass-through | $100 | $100 | $100 | ||
| Storage compartment under front seat(s) | $50 | $50 | $50 | ||
| Climate Control | |||||
| Rear air vents with automatic controls | $250 | $250 | $250 | ||
| Rear air vents with manual controls | $150 | $150 | |||
| Rear dual-zone climate control | $125 | $125 | $125 | ||
| Rear HVAC unit | $400 | $400 | $400 | ||
| Drivetrain | |||||
| Lockable center differential | $150 | $150 | $150 | ||
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | |||
| Raised top speed limiter | $0 | ||||
| Regenerative braking | $0 | $0 | |||
| Exterior | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
| Deep-tinted rear windows | $275 | $275 | $275 | ||
| Painted brake calipers (optional) | $0 | ||||
| Panoramic sunroof | $1200 | $1200 | |||
| Rear spoiler | $200 | $200 | |||
| Sunroof | $900 | $900 | $900 | ||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | |||
| App support | $0 | $0 | |||
| Bluetooth audio streaming | $25 | $25 | |||
| Bluetooth cell phone link | $100 | $100 | |||
| CD changer, remote | $200 | $200 | $200 | ||
| CD player | $125 | $125 | |||
| DVD-compatible player | $0 | $0 | |||
| Handwriting recognition | $200 | $200 | |||
| HD radio | $50 | $50 | |||
| In-vehicle Internet | $150 | $150 | |||
| Media drive | $15 | $15 | |||
| MP3-compatible player | $50 | $50 | |||
| Navigation map updates, three years | $0 | $0 | |||
| S Voice support | $0 | $0 | |||
| Satellite radio | $200 | $200 | |||
| Siri Eyes Free support | $0 | $0 | |||
| Telematics service, such as OnStar | $200 | $200 | |||
| Traffic + travel information | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | |||
| Voice control for nav and audio | $100 | $100 | |||
| Instruments, Lights, and Mirrors | |||||
| Headlight washers | $50 | $50 | $50 | ||
| LED headlights | $1000 | $1000 | |||
| Steering-linked headlights | $150 | $150 | $150 | ||
| Xenon HID headlights | $500 | $500 | $500 | ||
| Seats and Interior Trim | |||||
| Manual thigh support length adjuster, driver seat | $50 | $50 | |||
| Manual thigh support length adjuster, passenger seat | $50 | $50 | |||
| Memory system, passenger seat | $150 | $150 | $150 | ||
| Power seat belt height adjusters, front row | $25 | $25 | $25 | ||
| Power seatback bolsters, driver seat | $100 | $100 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | |||
| Suspension, Wheels, and Tires | |||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | |
| Air suspension, auto-leveling and height adjustable | $1000 | $1000 | $1000 | ||
| Electronic systems calibration selector | $200 | $200 | |||
| Sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Launch control | $100 | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||
| Total Value of Features | $8,850 | $9,000 | $9,000 | $9,045 | $8,595 |
| Value of Feature Adjustments | $255 | $405 | $405 | $450 | $0 |
| Value of Feature Adjustments | -232 | -369 | -370 | -420 | 0 |
Specifications Comparison: Volkswagen Touareg vs. BMW 3-Series
| Model Year | 2007 | 2016 |
| Model | Touareg | 3-Series |
| Body | 4dr SUV | 4dr Wagon |
| Wheelbase | 112.4 in | 110.6 in |
| Length | 187.2 in | 182.0 in |
| Width | 75.9 in | 71.3 in |
| Height | 68.0 in | 56.3 in |
| Curb Weight | 5,169 lb. | 3,621 lb. |
| Fuel Capacity | 26.4 gal. | 15.8 gal. |
| Row 1 Headroom | 38.7 in | 40.4 in |
| Row 1 Shoulder Room | 57.7 in | 55.1 in |
| Row 1 Legroom | 41.3 in | 42.0 in |
| Row 2 Headroom | 38.3 in | 38.3 in |
| Row 2 Shoulder Room | 57.4 in | 55.1 in |
| Row 2 Legroom | 35.6 in | 35.0 in |
| Cargo Volume, Minimum | 31.0 ft3 | 17.5 ft3 |
| Cargo Volume, Maximum | 71.0 ft3 | 53.0 ft3 |
Option Package Details
Volkswagen Touareg V6
| Navigation Plus Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| CD changer, remote | 200 | No |
| Rearview camera | 200 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Total Requested | 850 | 61% |
| Total Not Requested | 550 | 39% |
| Package #2 | ||
| Feature | Value | Requested? |
| Tilt/telescoping steering wheel, power | 100 | No |
| Memory system, passenger seat | 150 | No |
| Auto-dimming driver-side mirror | 75 | Yes |
| Proximity key | 250 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Power seatbelt height adjusters, front row | 25 | No |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power 4-way lumbar adjuster, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Power liftgate | 300 | No |
| Leather seating surfaces | 900 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Total Requested | 2850 | 83% |
| Total Not Requested | 575 | 17% |
Option Package Details
Volkswagen Touareg V8
| Navigation Plus Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| CD changer, remote | 200 | No |
| Rearview camera | 200 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Total Requested | 850 | 61% |
| Total Not Requested | 550 | 39% |
| Package #2 | ||
| Feature | Value | Requested? |
| Tilt/telescoping steering wheel, power | 100 | No |
| Memory system, passenger seat | 150 | No |
| Auto-dimming driver-side mirror | 75 | Yes |
| Proximity key | 250 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Power seatbelt height adjusters, front row | 25 | No |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power 4-way lumbar adjuster, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Power liftgate | 300 | No |
| Leather seating surfaces | 900 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Total Requested | 2850 | 83% |
| Total Not Requested | 575 | 17% |
Option Package Details
Volkswagen Touareg V10 TDI
| Navigation Plus Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| CD changer, remote | 200 | No |
| Rearview camera | 200 | Yes |
| Unbranded, 300W, 11 speakers | 350 | No |
| Aux input | 50 | Yes |
| Total Requested | 850 | 61% |
| Total Not Requested | 550 | 39% |
| Package #2 | ||
| Feature | Value | Requested? |
| Tilt/telescoping steering wheel, power | 100 | No |
| Memory system, passenger seat | 150 | No |
| Auto-dimming driver-side mirror | 75 | Yes |
| Proximity key | 250 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Power seatbelt height adjusters, front row | 25 | No |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power 4-way lumbar adjuster, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Power liftgate | 300 | No |
| Leather seating surfaces | 900 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Total Requested | 2850 | 83% |
| Total Not Requested | 575 | 17% |
Option Package Details
BMW 3-Series 328i
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | No |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Total Requested | 600 | 54% |
| Total Not Requested | 515 | 46% |
| Luxury Package | ||
| Feature | Value | Requested? |
| Roof rails | 250 | Yes |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 275 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | No |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Total Requested | 550 | 29% |
| Total Not Requested | 1350 | 71% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | No |
| Total Requested | 400 | 80% |
| Total Not Requested | 100 | 20% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Track Handling Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | No |
| Adaptive dampers - electrical | 500 | Yes |
| Performance braking system (optional) | 250 | No |
| Painted brake calipers (optional) | 0 | No |
| High performance brake pads (optional) | 0 | No |
| Variable steering ratio (optional) | 0 | No |
| Raised top speed limiter | 0 | No |
| 255/40YR18 tires | 200 | No |
| 225/45YR18 tires | 200 | No |
| Total Requested | 500 | 36% |
| Total Not Requested | 900 | 64% |
Option Package Details
BMW 3-Series 328d
| Navigation system | ||
| Feature | Value | Requested? |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | No |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Remote app | 25 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | No |
| Total Requested | 600 | 54% |
| Total Not Requested | 515 | 46% |
| Luxury Package | ||
| Feature | Value | Requested? |
| Roof rails | 250 | Yes |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 275 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | No |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Total Requested | 550 | 29% |
| Total Not Requested | 1350 | 71% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | No |
| Total Requested | 400 | 80% |
| Total Not Requested | 100 | 20% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
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